Idhayam (brand)

Idhayam ( pronunciation (help·info)) is a
sesame oil brand produced by V. V. V. and
Sons Edible Oils Limited. The company
was founded in December 1986 by V. V. V.
Rajendran, however, soon thereafter, his
sons V. R. Muthu, V. R. Sathyam and V. R.
Thendral began to manage the operations
of the company. V. R. Muthu is the current
CEO of the company.[1][2]
 Idhayam
Industry Manufacturing

Founded 1986

Founder V.V.V. Rajendran

Headquarters Virudunagar, Tamil

Nadu, India

Products Sesame oil

Revenue ₹11,900 million

(US$170 million)
(2017)

Operating income ₹3,600 million

(US$50 million) (2017)

Number of 2,300
employees
Website Official website

The company started producing and

marketing Mantra groundnut oil from the
year 2006 starting in Tamil Nadu. It also
has introduced the Mantra Brand in Kerala
and Andhra Pradesh.[3] Today the
company sells its Sesame and other oil
brands in all Indian states and exports to
49 Countries generating an annual revenue
of Rs.1,190 Crores. The company is the
fastest-growing oil brand in India, with a
market share of 90% in Sesame Oil and
70% in Groundnut oil.[4][5][6]

References
1. "TimesofIndia article retrieved from
Idhayam official website" .
Timesofindia.
2. "Mr V.R. Muthu, CEO, Idhayam Group
of Companies, Virudhunagar" . The
Hindu Business Line. 30 January
2009.
3. "Idhayam diversifying into branded
groundnut oil" . The Hindu Business
Line. 12 November 2006.
4. "The toil for oil - The Hindu"
5. "The other oil: How a product almost
entirely imported has defied food
inflation - The Indian Express"
 . "ndian Sesame Oil Industry Outlook
2017-2022 - Research and Markets"

External links
Official website

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Last edited 2 months ago by Rramakash

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