Social Media Marketing

Website – E-bookshelf

https://akhilgangwar28.wixsite.com/ebookshelf

Objective

 Increase website traffic through social media marketing

 Generate more targeted traffic to generate more followers, likes, views and comments on
different social media platforms like LinkedIn, Facebook, Twitter and Instagram
 Traffic from targeted users, or people who are interested in the website are more likely to
stay and refer the website to others.

Sub-Objective
 Increase 40 followers in a week
 20 new visitors per week from social media platforms
 Generate leads and sales (purchase related content)
 Create brand awareness (regular content/blogging)

Platforms Used for Social Media Marketing

1. LinkedIn - https://www.linkedin.com/company/e-booskhelf

Platform for SMM: Advertising

Benefits of Advertising on

1. Professional network
 2. Addition in brand awareness
3. Network of people for influencer marketing

Advantages of Marketing:

1. Lead generation
2. Website visits
3. Professional content followers
4. Likes, shares, comments

Visitor Analytics of LinkedIn –

Aggregate desktop and mobile traffic-

Visitors Demographic-

Last 30 day-
2. Facebook - https://www.facebook.com/E-bookshelf-105140034691289
Visitor Analytics of Facebook-

3. Instagram – https://www.instagram.com/ebookshelf_4/
Instagram is considered to be the best social media platform for engagement. Ebookshelf being a
new page has less than 10 number of followers. But we will employ the below mentioned
strategies.
Usage of Strategic keywords to enhance visibility-
Keywords used as per the competitor’s keyword analysis so as to enhance the visibility and
more specific coverage.

In the above post, several keywords are used strategically mentioned as follows:

a) bookshelf

b) ebookshelf

c) bookobsessed

d) bookstagrammer

e) bookwormlife

f) ebooksale

g) sell

h) booknerd

Strategy to be used-
1. Usage of right keywords for lead generation, boost sales, increased brand awareness and
website traffic from the page

2. Usage of learn more button over social media page which will directly land up the user on
landing page of the website

3. Blog content promotion on regular basis which will in turn increase the brand awareness

4. Will be posting the content keeping frequency and time of post into consideration so as to
get maximum engagement

Time duration

 Twitter – 1-3pm weekdays

 Facebook – 1-4pm weekdays

 LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday

 Instagram – 5-6pm weekdays and 8pm on Mondays with a sweet spot at 6pm

Frequency
 Facebook – Once or twice per day

 Instagram – Once or twice per day

 Instagram Stories – Eight to 16 Stories, twice per week

 Twitter – Three to ten times per day

 LinkedIn – Once or twice per day

After setting a benchmark of the number of user engagement periodically, will measure the
metrics and analyze if the set benchmark has met. The metrics which would be taken into the
consideration through the above mentioned strategy are

1. Click through rate

2. Engagement rate

3. New visitors

4. Impression
5. Like, Comment and Share