ASI

POWER
SUMMIT
ARIZONA 2007

Thank You for Attending the

2007 ASI Power Summit
❖❖❖❖❖

Please Hold the date

November 9-12, 2008

Advertising Specialty Institute® asi/33020 80-813012-1107

 ASI
POWER
SUMMIT
ARIZONA 2007

Agenda ❖ Sponsors ❖ Attendees

Arizona Biltmore Resort & Spa
November 11–13, 2007
We Would Like to Thank the
ASI Power Summit Sponsors
n

AdVantage Line
asi/31570

All In One ®

asi/34256

BIC Graphic USA

asi/40480

Chulani Promotional Products Inc.

asi/45100

Clear-Ad
asi/45447

Embroidery Concept & Design, Inc.

asi/52315

Perry Ellis International

asi/77715

Pro Golf Premiums, Inc.

asi/79680

Secure Media
SnugZ USA
asi/88060
 ASI
POWER
SUMMIT
ARIZONA 2007

Welcome to the ASI Power Summit.

The goal for the ASI Power Summit is to turn provocative and timely
ideas into action to make business better. You’ve been invited to be
a part of this inaugural event because I believe you’ll be an active
participant in our discussions.

Together, we’ll delve into many important industry topics, issues and
trends outlined in the detailed agenda in this guide. You will also find a
directory of this year’s ASI Power Summit panelists – some of the most
influential leaders in the advertising specialty industry – who will be
sharing their thoughts, vision and industry experiences.

I urge you to take advantage of our roundtable discussions and panelist

sessions and use them to brainstorm new ideas for your company, consider
solutions to challenges in the marketplace and to share best practices for
success with your peers.

We’ll also have many networking opportunities, including golf and a

visit to Frank Lloyd Wright’s Taliesin West. This year’s exclusive
Power 50 group will be announced during Monday evening’s dinner – a
list sure to spark debate in coming days.

I look forward to our interactions over the next few days,

and please let me know (or any of us from ASI) your
thoughts about the ASI Power Summit. Never hesitate to
tell me how we’re doing, and what we can do better.

Best regards,

Timothy M. Andrews
President & Chief Executive Officer
Agenda
Sunday, November 11th
10:00 a.m. Golf
(optional)
Adobe Golf Course
4:00 p.m. Group Photo
Assemble in front of Biltmore Hotel
6:00 p.m. Cocktails
Squaw Peak Terrace
7:00 p.m. Dinner
(Sport Jacket)
Grand Ballroom
7:45 p.m. – 8:15 p.m. I nterview with Person of the Year
Grand Ballroom
Paul Lage is Counselor magazine’s 2007 Person of the
Year and will be interviewed during the opening evening
dinner by ASI President and CEO, Timothy M. Andrews,
about his management style, how he has united
employees of Norwood Promotional Products, improved
customer service and what his strategy and business
outlook are for Norwood and the industry for 2008.

Monday, November 12th

7:00 a.m. Networking Breakfast
McArthur Ballroom – Salon 1 & 2
7:45 a.m. – 8:45 a.m.  hat End-Buyers Really Want
W
McArthur Ballroom – Salon 4
Moderator: Melinda Ligos, Editor-in-Chief,
ASI Magazines
Before joining ASI, Melinda spent more than 13 years
at Nielsen Media in New York, overseeing a group
of business-focused magazines that included Sales &
Moderator:
Marketing Management magazine. She is a five-time
Melinda Ligos winner of the Jesse H. Neal Award, the highest honor
in business journalism. Melinda has been a frequent
contributor to the business section of The New York
Times, and her work was featured in the 2001
edition of “The Best Business Stories of the Year.”

 ASI
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ARIZONA 2007

What End-Buyers Really Want (continued)

Panelists: Judi Henderson-Townsend, Mannequin
Madness; Tom Martin, Zehnder Communications;
Chelsea Recicar, Kissimmee Convention & Visitors
Bureau; Cris Bremner, Rack Room Shoes
This session features results of an exclusive survey
from Successful Promotions magazine’s first-ever
end-buyers study, exploring how end-buyers make
purchasing decisions, revealing how much they plan
to spend on advertising specialties in 2008 and what
distributors and suppliers can do to serve them better.
The panel consists of four end-buyers, who collectively
spend millions of dollars on promotional products.
8:45 a.m.  reak
B
Pre-Function Area of the McArthur Ballroom
9:00 a.m. – 9:45 a.m.  ecruiting & Retaining Great Sales Talent
R
McArthur Ballroom – Salon 4
Moderator: Michele Bell, Editor, Supplier Global
Resource and Senior Editor, Counselor magazine
Prior to ASI, Michele was an editor at TV Guide and
Whittle Communications. She received an American
Society of Business Publication Editors award for best
Moderator:
profile feature in Counselor magazine, and two APEX
Michele Bell Awards for Publication Excellence for her work with
Successful Promotions and Supplier Global Resource
magazines. Michele has also served as a valued
contributor to City Paper in Philadelphia.
Panelists: Michael Bernstein, Polyconcept &
Polyconcept North America; Jo-an Lantz, Geiger;
Memo Kahan, PromoShop; Kathy Aaronson,
The Sales Athlete Inc.
Leaders of three industry companies known for
exceptional sales teams and the owner of a sales
recruitment company will discuss where they look
for great talent, what traits they believe are crucial to
sales success in this industry, proven methods to train
and compensate their teams, and ways to effectively
motivate a Baby Boomer sales rep versus a Gen-Xer
versus a member of Gen Y.
Agenda
9:45 a.m. – 10:30 a.m. Executing a Successful Turnaround
McArthur Ballroom – Salon 4
Moderator: Richard Fairfield, Senior Vice President
& Publisher, ASI
Prior to ASI, Rich was senior vice president of corporate
development and operations for American Express
Publishing, where he managed strategic planning for
Moderator:
traditional brands and online media and launched
Richard Fairfield online products for Travel + Leisure and Food & Wine
magazines. Prior to that, he was a business manager at
Time, Inc., where he expanded franchise development
for Money and Life magazines. He started his career in
Chicago with Andersen Consulting (now Accenture).
Panelists: Vera Muzzillo, Proforma; Vince Schaller,
Uniflex; David Woods, Adventures In Advertising (AIA);
Paul Lage, Norwood Promotional Products
Four key industry leaders who are currently all at
different turnaround phases at their respective
companies will relate the warning signs of a company
in trouble, important strategies for each phase of a
successful turnaround, how to best retain key people
that help establish a new corporate vision, and avoiding
common pitfalls as the company evolves, strengthens
and grows.
10:30 a.m. Break
Pre-Function Area of the McArthur Ballroom
10:45 a.m. – 11:45 a.m. Distributor and Supplier Roundtable
McArthur Ballroom – Salon 4
 oderator: Timothy M. Andrews,
M
President & CEO, ASI
Tim began his career as a journalist at Dow Jones
& Co., publisher of The Wall Street Journal, and
transitioned after seven years into product development,
Moderator:
marketing and senior management roles. He became
Timothy M. Andrews the founding president and chief executive of Factiva,

a $225 million joint venture he championed between

Dow Jones and Reuters that provides electronic news
and research products and services. Immediately prior
to joining ASI, he served as chief executive officer of
Primedia, Inc., the second largest magazine publisher
in the United States.
 ASI
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Distributor and Supplier Roundtable (continued)

Panelists: Gregg Emmer, Kaeser & Blair Inc.;
Jonathan Isaacson, Gemline; Dolly Duffy, Atchison
Products, a division of BIC Graphic USA; Kellie
Claudio, Ashworth Inc.; Ross Silverstein,
iPROMOTEu; Craig Callaway, eCompanyStore
A Roundtable discussion focusing on timely industry
issues affecting distributors, suppliers and end-buyers,
including sourcing products from China, the controversies
of recruiting, product liability, compliance and safety,
and forming the vision for what is going to change
and what may stay the same in the advertising
specialty business in the next ten years.
11:45 a.m. – 12:30 p.m. P
 roduct Liability & Compliance
Guests will be divided between 12 breakout rooms
from Salon 1 – 12
 oundtable participants will divide into groups
R
to brainstorm and devise action plans that address
product liability, compliance and safety.
12:30 p.m. Golf Tournament Lunch
Adobe Golf Course
12:30 p.m. Lunch for Non-Golfers
Palo Verde Room in Arizona Wing
2:30 p.m. Non-Golf scheduled activities:
Pick Up Location: Main Building Lobby
•T ours of Taliesin West,
Frank Lloyd Wright’s Home
• Scenic Desert Horseback Ride
• Hike the Desert Mountain Trails
7:00 p.m. Cocktails
Squaw Peak Terrace
8:00 p.m. Dinner, Power 50, Golf Awards
(Sport Jacket)
Grand Ballroom
Agenda
Tuesday, November 13th
7:00 a.m. Networking Breakfast
McArthur Ballroom – Salon 1 & 2
8:00 a.m. – 8:45 a.m. Delivering “Knock-Your-Socks Off”
Customer Service
McArthur Ballroom – Salon 4
Moderator: Melinda Ligos, Editor-in-Chief,
ASI Magazines
Panelists: Marty Lott, SanMar; Sharon Steelman,
Bama Jammer; Alan Vaught, Evans Manufacturing
A panel of industry executives lauded for their high
Moderator: levels of customer service discuss improvements
Melinda Ligos
and best practices, including the use of cutting-edge
technologies, innovative ways to keep service
representatives motivated, and what the important
issues are to consider as the industry moves forward.
8:45 a.m. – 9:30 a.m. Breakout Sessions
Guests will be divided between 12 breakout rooms
from Salon 1 – 12
Brainstorm solutions to real-life customer service
scenarios for distributors, suppliers and end-buyers,
including how to effectively address inquiries about
product liability.
9:30 a.m. Break Pre-Function Area of the McArthur Ballroom
9:45 a.m. – 10:30 a.m. Attracting Investors
McArthur Ballroom – Salon 4
Moderator: Andrew Cohen, Editor,
Counselor magazine
Andy previously was editor of Incentive and Potentials
magazines at The Nielsen Company in New York. His
work there received four Jesse H. Neal Awards, the
Moderator:
highest honor in business journalism. This year, under
Andrew Cohen Andy’s leadership, Counselor magazine received its
first ever Neal Award for its Family Business Spotlight
series, two Folio magazine awards for best feature article,
and an American Society of Business Publication
Editors award for best department.
Panelists: Brian Sauer, The Riverside Company;
Marc Simon, HALO Branded Solutions; Elias Sabo,
Compass Diversified Holdings
 ASI
POWER
SUMMIT
ARIZONA 2007

Attracting Investors (continued)

Principals from industry companies and investment
firms delve into how organizations become attractive
for acquisition by equity firms, what specific charac-
teristics and dynamics make the promotional products
industry ripe for capital companies to target, and
what this all means for relationships with distributors,
suppliers and end-buyers.
10:30 a.m. – 11:30 a.m. The International Marketplace
McArthur Ballroom – Salon 4
 oderator: Richard Fairfield, Senior Vice President
M
& Publisher, ASI
Panelists: Randy Chen, Impex International; Philippe
Varnier, Polyconcept; Francesc Angelet, Mid Ocean
Brands; Martin Varley, Dowlis Corporate Solutions;
Moderator:
Bonni Shevin-Sandy, Tagmaster/Dard Products, Inc.
Richard Fairfield
 Exclusive global update in which world-leading
experts in the industry explore some of the most
important issues in the international marketplace,
including product safety and testing standards,
currency fluctuations, shipping procedures and rates,
logistics, and coming changes for the traditional
advertising specialty supply chain.
11:30 a.m. Break Pre-Function Area of the McArthur Ballroom
11:45 a.m. – 1:00 p.m. Family Business McArthur Ballroom – Salon 4
Moderator: Timothy M. Andrews, President & CEO, ASI
 anelists: Chris Vernon, The Vernon Company;
P
Matthew Cohn, ASI Show!; Carol Constantino, The
Noteworthy Company; Jeff Lederer, Prime Resources Corp.
This panel will tackle head-on some of the most
Moderator: prominent challenges in doing business with family-
Timothy M. Andrews
owned companies, such as what happens when the
salesperson you just had a heated disagreement with
turns out to be the owner’s daughter or how to tell the
president that his son just blew a 15-year relationship.
We’ll also cover the intricacies families work through
in their daily operations, including managing children,
siblings and spouses, hiring and firing, best practices
for determining effective salary structures, estate planning,
and issues arising from an unexpected death, divorce
or change in family leadership.
1:00 p.m. Closing Session McArthur Ballroom – Salon 4
 ASI
POWER
panelists SUMMIT
ARIZONA 2007

David Woods
President and CEO, Adventures in Advertising (AIA) | asi/109480
dwoods@aiacorporation.com
David Woods joined Adventures in Advertising (AIA) as President and
CEO in February 2003, and led a management buyout of the company
in July 2005. Woods was previously CEO of the Lee Wayne Corporation
for 10 years. He served briefly in 2002 as interim Chief Operating
Officer of PPAI, where he also served as Chairman of the Board in 2000.
Woods, a member of the Counselor Power 50, currently serves as
Chairman of the Promotional Products Education Foundation.

Kellie Claudio
Vice President, Ashworth Inc. | asi/37128
kellie.claudio@ashworthinc.com
Kellie Claudio has been in the apparel business for 20 years, beginning
with young men’s and junior surf-wear. She has a wealth of experience
in working with, buying from and selling to better department stores,
specialty stores and mass merchants. Claudio has been with Ashworth
Inc. for 10 years. Earlier this year, Claudio was promoted to Vice President
of the Corporate Division of Ashworth and leads all the merchandising,
marketing and customer support teams for the division.

Matthew Cohn
President, ASI Show! ®
mcohn@asicentral.com
Matthew is President of The ASI Show!, the industry’s No. 1 tradeshow
featuring five national ASI Shows and the Advantages Roadshow, bringing
together 30,000 distributors with suppliers each year. Matthew served as
President, Education Chair and Treasurer of the Philadelphia Chapter of
the Young Entrepreneurs Organization; sits on the boards of the Philadelphia
Chapter of the Young President’s Organization, ASI President’s Council,
ASI Computer Systems, Corporate Alliance for Drug Education and
the Society of Independent Show Organizers and is Chair of the Audit
Committee of The Bancorp Bank. The Philadelphia Business Journal
recognized him in their “40 Under 40,” he was named one of the “Top
100 People to Watch” by Business Philadelphia and one of the “100
Most Influential People” in the tradeshow industry by Tradeshow Week.

Dolly Duffy
CEO, Atchison Products, a division of BIC Graphic USA | asi/37210
dolly.duffy@atchisonbags.com
Dolly Duffy, President of Atchison Products, a division of BIC Graphic
USA, has been in the advertising specialty industry for 18 years. Duffy
and her husband, Dan Fangman, owned and managed Atchison Products
prior to selling the company to BIC Graphic USA in August 2007. Duffy
and Fangman also won Counselor’s Supplier Entrepreneur of the Year
award this year.
 AdVantage Line
asi/31570

AdVantage Industries features the widest selection of innovative

promotional merchandise in the ad specialty industry. We provide
competitive pricing on our full line of over 1800+ products, and
we warehouse extensive inventory for immediate delivery for
your time-sensitive projects. We specialize in custom product
manufacturing from concept to delivery, and all products are
inspected and quality-tested to meet the most demanding
consumer...your customer. AdVantage Industries provides
outstanding customer service, extended hours of operation,
and fast delivery on your orders – 24-hour service is available.
 ASI
POWER
panelists SUMMIT
ARIZONA 2007

Sharon Steelman
President, Bama Jammer Promotions | asi/131414
sharon@bamajammer.com
Sharon Steelman is the Owner of Bama Jammer, an 11-year-old,
multimillion dollar distributorship. Steelman oversees a fast-growing
operation that also offers in-house screen printing and embroidery
services. Bama Jammer Promotions is located in Huntsville, Alabama.

Elias Sabo
Partner, Compass Diversified Holdings
elias@compassequity.com
Elias Sabo is a Partner with Compass Diversified Holdings, the equity
firm that purchased HALO Branded Solutions earlier this year. Prior to
joining Compass Diversified Holdings in 1998, Sabo was an investment
banker at CIBC Oppenheimer. Sabo currently serves as a Director of
HALO Branded Solutions, as well as, a number of other companies.

Martin Varley
Chief Executive, Dowlis Corporate Solutions | asi/183080
martin.varley@dowlis.com
Martin Varley has been the driving force behind Dowlis Corporate
Solutions since 2004 and has more than 17 years of experience in the
promotional merchandise industry. Varley was the founder of Incentives
Two Limited and was the former European Managing Director of
4imprint, where he grew revenues of £50m per year through organic
growth and acquisitions.

Craig Callaway
CEO, eCompanyStore | asi/185782
ccallaway@ecompanystore.com
Craig Callaway is Chief Executive Officer of eCompanyStore. Callaway
leads one of the largest and fastest-growing distributor firms in the
country, as eCompanyStore has been recognized by both ASI and
Inc. magazine on their fastest-growing company lists.
 All In One®
asi/34256
n

All In One® is a finalist in seven categories for the 2008

Counselor Magazine Distributor Choice Awards.

USB Drives – Pens – Electronic Products – Computer Accessories

Keytags & Luggage Tags – Magnets – Office & Desk Items

Be A Leader.
 ASI
POWER
panelists SUMMIT
ARIZONA 2007

Alan Vaught
CEO, Evans Manufacturing | asi/52840
alan@evans-mfg.com
Alan Vaught is CEO of Evans Manufacturing. He has over 30 years of
manufacturing experience and is an expert in process improvement.
His company is one of the few domestic manufacturers in the promotional
product industry. Through continuous process improvement and Lean
Manufacturing principles Evans Manufacturing is able to compete with
global manufacturing. Outside of work, he has a wife and two young
children. As a family, they enjoy snow skiing, traveling and boating.

Jo-an Lantz
Executive Vice President, Geiger | asi/202900
jlantz@geiger.com
Jo-an Lantz, MAS, is Executive Vice President and a member of the Board of
Directors for Geiger. She is a former Counselor International Person of the
Year (2004), and a member of Counselor’s Power 50. She represents Geiger
as the sole U.S. member of the international group WAGE (World Advertising
Gift Exchange), a 50-year organization with 26 members from 25 different
countries. Lantz has volunteered her time for a variety of industry groups
and associations, including her role as the former Chair of the Board of
Directors for Promotional Products Association International (PPAI).

Jonathan Isaacson
President, Gemline | asi/56070
jisaacson@thegemgroup.com
Jonathan Isaacson is the President of Gemline, a privately-held supplier
of promotional products based in Lawrence, Massachusetts. He is a
member of Counselor’s Power 50 and has been involved in the advertising
specialty industry since 1988. As a design leader in the market,
Gemline has been honored multiple times by the Specialty Graphic
Imaging Association.

Marc Simon
CEO, HALO Branded Solutions | asi/356000
marc.simon@halo.com
Marc Simon has been CEO of HALO Branded Solutions for the past seven
years. Simon, a member of Counselor’s Power 50, led the successful
reorganization of the company and its reemergence as a growing and
responsible industry leader. These accomplishments were recognized
by Counselor last year, which named Simon as the industry’s 2006
Person of the Year.
 BIC Graphic USA
asi/40480

BIC Graphic USA, a division of BIC USA Inc., is a leading, world-class

supplier of custom-imprinted products for the promotional products
industry. BIC Graphic USA sells exclusively through distributors
of promotional products/advertising specialties. All products from
BIC Graphic USA are imprinted with the highest quality and the
utmost attention to detail. Customer service is also a cornerstone
of BIC Graphic USA. Products are backed by services and
programs that lead the industry.
 ASI
POWER
panelists SUMMIT
ARIZONA 2007

Randy Chen
President, Impex International
randychen@impex.com.tw
Randy Chen has 15 years of experience in the international promotional
product industry and is currently in the eleventh year of running Impex
International, which provides services to over 25 suppliers and has
offices in the U.S., China and Taiwan.

Ross Silverstein
President and CEO, iPROMOTEu | asi/232119
rsilverstein@ipromoteu.com
Ross Silverstein is the Founder, President and CEO of iPROMOTEu.
Silverstein is also the Founder of the Organization of Promotional
Products Salespeople, a group that focuses exclusively on the interests
of industry salespeople. A member of Counselor’s Power 50, Silverstein
was also honored by the magazine as its Distributor Entrepreneur of
the Year in 2005.

Gregg Emmer
Vice President and CMO, Kaeser & Blair Inc. | asi/238600
gemmer@kaeser-blair.com
Gregg Emmer began his career in the ad specialty industry with a
New Jersey distributor and fulfillment company in 1970, but moved to
the supplier side the next year. Leaving the supplier side six years later,
Emmer opened a distributorship and commercial printing company. In
1991, he joined Kaeser & Blair Inc. as National Sales Director. Today, as
Vice President and Chief Marketing Officer, he oversees all its corporate
communications and promotions.

Chelsea Recicar
Marketing Specialist, Kissimmee Convention & Visitors Bureau
Chelsea Recicar is a Marketing Specialist for the Kissimmee Convention
& Visitors Bureau (Kissimmee CVB). Recicar is responsible for marketing
the destination through advertising and promotion and is tasked in
growing the brand identity of Kissimmee. Acting as liaison between the
advertising agency and the bureau, Recicar is responsible for purchasing
more than $100,000 worth of promotional products every year.
 Chulani Promotional Products Inc.
asi/45100

Chulani is a leading manufacturer of gift products in the USA

for the last 22 years. From pens and fun products...to office items
for everyday use, we manufacture a variety of unique products.
 ASI
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panelists SUMMIT
ARIZONA 2007

Judi Henderson-Townsend
Mannequin Madness
Judi Henderson-Townsend is the Owner of Mannequin Madness, a
San-Francisco-based company that buys, sells and rents used mannequins.
A lifelong entrepreneur, Judi has been featured on CNN, Evening
Magazine and Fine Living TV. Her company has satellite offices in
San Diego, Las Vegas and New York.

Francesc Angelet
CEO & President, Mid Ocean Brands | asi/270150
angeletf@midoceanbrands.com
Mr. Francesc Angelet started his career in the promotional products industry in
1983 at Action Espana, the exclusive distributor of Pierre Cardin/MMS in Spain,
fulfilling various sales management related roles. Together with Mr. Jordi Cot,
he founded International Trading Design (ITD) in 1985, which was acquired by
Mid Ocean Group in 2000 for a combination of cash and shares in Pesa Finance.
He was appointed Director Sales & Marketing of Mid Ocean Brands and became
a Member of the Board in 2002. In June 2004, he became Chief Executive
Officer of Mid Ocean Brands and he is the Chairman of the Management Board.

Paul M. Lage
President, Norwood Promotional Products
plage@norwood.com
Paul M. Lage, MAS, is the President of Norwood Promotional Products.
Lage, a 20-year veteran of the ad specialty industry, started his career at
Gill Studios and moved to BIC Graphic USA, where he was the Global
Vice President of Business Development. In addition to being a member
of Counselor’s Power 50, Lage was named Counselor’s Person of the
Year in 2007.

Carol Constantino
President, The Noteworthy Company | asi/74360; asi/74359
cconstantino@noteworthy.com
Carol Constantino assumed presidency of The Noteworthy Company in
1989 upon the death of her husband. Constantino has held positions on
numerous nonprofit boards and has been honored many times for her
community involvements. In 2001, she was recognized as the Business
Person of the Year by the U. S. Small Business Administration for New
York State. And most recently, Constantino was selected as the Executive
of the Year by the Capital District Business Review, the first time a
woman has received this honor
 Clear-Ad
asi/45447

Clear-Ad specializes in manufacturing High Quality Brochure

Holders, Custom Acrylic Displays, and Custom Injection Molded
Plastic Goods. With a complete line of Brochure Holders and
Displays, in-house imprinting equipment, state of the art mold
making facilities, and years of experience providing quality plastic
products, our advantage over the competition is clear.
 ASI
POWER
panelists SUMMIT
ARIZONA 2007

Philippe Varnier
Chairman, Polyconcept | asi/66887
philippe.varnier@fr.polyconcept.com
Philippe Varnier started his career with Cartier when he was 18. He
joined Polyconcept in 1978 as the Sales Manager of the newly established
French office, of what was at that time a Dutch company, specializing in
importing cigarette lighters. Varnier became CEO of the group in 1993
and today, Polyconcept has 3,200 employees in 24 countries and is the
world’s largest promotional products supplier. Varnier is a member of
Counselor’s Power 50, and in 2006, he received Counselor’s International
Person of the Year Award.

Michael Bernstein
Vice Chairman, Polyconcept, CEO; Polyconcept North America | asi/66887
mbernstein@leedsworld.com
Michael Bernstein began in the industry with Leed’s in 1992 and worked
his way up to CEO of Global Promo Group in 2003. Bernstein has directly
managed many parts of the Leed’s business with primary emphasis on
strategy development, new product development and marketing. Following
the acquisition of Global Promo Group by Polyconcept in 2005, Bernstein
assumed the dual role of Vice Chairman of Polyconcept and CEO of
Polyconcept North America. A member of Counselor’s Power 50, Bernstein
was named Counselor’s International Person of the Year in 2006.

Jeff Lederer
Executive Vice President, Prime Resources Corp. | asi/79530
jlederer@primeline.com
Jeff Lederer is the Executive Vice President for Prime Line. He has been
in the industry for over 15 years and has been instrumental in helping
Prime Line remain on the leading edge with an award-winning Web
site, primeline.com, the introduction of key new product categories,
such as, the USB and Robotic categories and the introduction of new
items across all of Prime Line’s product categories. Jeff is also responsible
for maintaining and developing Prime Line’s customer-centric sales,
marketing and service focuses for distributors.

Vera Muzzillo
co-CEO, Proforma | asi/300094
vera@proforma.com
Vera Muzzillo, co-CEO of Proforma, joined the company in 2001 and
oversees the banking, cash management, credit, financial, and technology
aspects of the company. Previously with Comerica Bank and as an
independent business consultant, Muzzillo brings more than 15 years
of commercial and investment banking experience, as well as business
consulting, lending and credit experience to Proforma. She is a member
of Counselor’s Power 50 and was named the magazine’s Woman of
Distinction in 2006
 Embroidery Concept & Design, Inc.
asi/52315

EC&D thanks you for the opportunity of sponsoring a

portion of this year’s event. We look forward to earning your
business for contract embroidery as well as Cutter and Buck
products, and working together in the future.
 ASI
POWER
panelists SUMMIT
ARIZONA 2007

Memo Kahan
President, PromoShop | asi/300446
memo@promoshopla.com
Memo Kahan entered the promotional products industry in 1992 as an
Account Executive for one of the industry’s leading and oldest companies.
In 1998, Kahan started PromoShop, and created a team with the goal of
developing and growing into one of the premier promotional agencies
in the United States. Kahan received Counselor’s Distributor Entrepreneur
of the Year award in 2006.

Brian Sauer
Vice President, The Riverside Company | asi/109480
bsauer@riversidecompany.com
Brian Sauer works at The Riverside Company, which acquired Adventures
in Advertising in 2005. Riverside currently has more than $1.6 billion
under management and a portfolio of more than 60 companies.
Previously, Sauer was at KeyBanc Capital Markets, where he was involved
in numerous M&A and capital raising transactions. He currently serves
on the Board of Directors of Adventures in Advertising in addition to
several other companies.

Kathy Aaronson
CEO, The Sales Athlete Inc.
kathy@salesathlete.com
Kathy Aaronson is the founder and CEO of The Sales Athlete Inc., author
of The Golden Apple, Selling on the Fast Track, How to Become a Sales
Athlete and Kathy Aaronson’s Compensation Guide. With a career
beginning at Cosmopolitan, Aaronson also spearheaded the sales and
marketing efforts for Girl Talk, was the founding advertising director
of Fairchild’s “W,” and the founding marketing executive of Working
Woman magazine.

Marty Lott
Founder, SanMar | asi/84863
martyl@sanmar.com
In 1971, Marty Lott launched SanMar as a college project from the
basement of his father’s building in downtown Seattle, Washington.
Today, SanMar has been transformed into an award-winning supplier.
The company was honored as Counselor’s Supplier of the Year in 2007,
and won all four wearables categories in the magazine’s Distributor
Choice Awards program. Lott is also a member of Counselor’s Power 50
 Perry Ellis International
asi/77715

Perry Ellis International is a leading international marketer of

apparel, offering a diverse portfolio of brands through multiple
distribution channels. Our Promotional Products division has had
great success with our PING Collection, Cubavera, PGA TOUR and
REDSAND brands by bringing retail fashion to the corporate market.
 ASI
POWER
panelists SUMMIT
ARIZONA 2007

Bonni Shevin-Sandy
Executive Vice President, Tagmaster/Dard Products, Inc. | asi/48500
bonnis@tagmaster.net
Bonni Shevin-Sandy is the Executive Vice President and third generation
of her family’s 59-year-old company, Tagmaster/Dard Products, Inc. In
2001, she opened a division within Dard Products called Dard Design,
and has built it up to $15 million in sales by 2006. Shevin-Sandy was
awarded Counselor’s award for Entrepreneur of the Year in 2004.

Chris Vernon
President, COO, The Vernon Company | asi/351700
chrisv@vernoncompany.com
Chris Vernon is President of The Vernon Company and a member of
the Counselor Power 50. He has been with his family’s company since
1989 and was promoted to his current position in 1999. Vernon was
on the Board of Directors of PPAI from 1998 to 2002 and has served on
multiple committees for the association.

Tom Martin
President, Zehnder Communications
Tom Martin is President of Zehnder Communications, an advertising
and public relations firm with offices in New Orleans and Baton Rouge,
Louisiana. His previous experience includes Temerlin McClain
Advertising in Dallas, where he developed direct marketing, retail
and corporate branding programs for various American Airlines service
offerings. In addition, Tom served as Vice President of Business
Development at Peter A. Mayer Advertising in New Orleans.

Cris Bremner
Rack Room Shoes
cbremner@rackroom.com
Cris Bremner is Marketing Manager for Rack Room Shoes, a family
shoe retailer with 348 locations in 24 states. She spends more than $1
million annually on promotional items for grand opening giveaways,
employee incentives, gift with purchase programs and community
events. Prior to joining Rack Room Shoes in 2006, she was in the shopping
center marketing field.

Vince Schaller
President, Uniflex | asi/92480
v.schaller@uniflexbags.com
Vince Schaller has been President of Uniflex since the company was
acquired by Brynwood Partners in late 2004. Schaller has more than 20
years of experience in the commercial printing industry, and prior to
joining Uniflex he was with Cenveo, where he was Senior Vice President
of the company’s western region.
 Pro Golf Premiums, Inc.
asi/79680

Pro Golf Premiums is dedicated to meeting and exceeding our

customers’ needs. With over twenty-five years of experience
in the ad specialty industry, we are committed to helping
our customers achieve their goals and succeed.
Customer service is our #1 priority.
 ASI
POWER
Attendees SUMMIT
ARIZONA 2007

14 West LLC asi/197092 Atchison Products, a division of

Kevin Scharnek
kscharnek@14-west.com
Aakron Rule Corp. asi/30270
Devin Piscitelli
dpiscitelli@aakronrule.com
Adventures in Advertising
(AIA) asi/109480
David Woods
dwoods@aiacorporation.com
Albrecht & Co. asi/116308
Fred Albrecht
fred@albrechtco.com
Suzette Albrecht
suzette@albrechtco.com
All In One® asi/34256
Harris Cohen
harris@allinoneline.com
Karen Cohen
karen@allinoneline.com
Stephen Smidt
steve@allinoneline.com
All-Ways Advertising Co. asi/117230
Robert J. Lieberman
rob@awadv.com
American Solutions for
Business asi/120075
Craig McClain
cmclain@americanbus.com
Andrew’s Promotional
Products asi/122094
Vern Boyles
vern@andrewsinc.com
Andy’s Wholesale Inc. asi/122135
Loreen Anderson
loreen@andywholesale.com
Anvil Knitwear, Inc. asi/36350
Ellen Singer
ellens@anvilknitwear.com
Ashworth Inc. asi/37128
Kellie Claudio
kellie.claudio@ashworthinc.com
Associated Premium
Corporation asi/126400
Randy J. Ficke
rficke@associatedpremium.com
BIC Graphic USA asi/37210
Dan Fangman
dan.fangman@atchisonbags.com
Dolly Duffy
dolly.duffy@atchisonbags.com
Avaline asi/37590
Len Hornstein
len@avaline.com
Sam Hornstein
sam@avaline.com
Awardcraft asi/37650 &
Visions Awards asi/93986
Matt Toomb
mtoomb@efpmail.com
B. Gunther & Company Inc. asi/216050
Jeanne Brommer
jeanne@bgunther.com
Bama Jammer asi/131414
Sharon Steelman
sharon@bamajammer.com
Banyan Incentives asi/342382
Paul Griffiths
PEGriffiths@BanyanIncentives.com
Beacon Promotions, Inc. asi/39250
Arthur Olsen
aolsen@beaconpromotions.com
BIC Graphic USA asi/40480
Jason Miller
jason.miller@bicgraphic.com
Bluegrass Promotional Marketing
asi/141964
Fred Parker
fred.parker@bluegrassltd.com
The Book Company asi/41010
Roni Wright
roni@thebookco.com
Brand Fuel, Inc. asi/145025
Danny Rosin
dannyr@brandfuel.com
Robert Fiveash
robertf@brandfuel.com
Broadway Marketing Ltd. asi/146280
Geoffrey Patack
geoffrey@broadwaymarketing.com
 Secure Media

SECMedia Products is the only company in the U.S. using

a unique new all-digital imaging process to print labels
for any format of optical disc media.

Attendees
Cap America asi/43792
Bruce Watson
brucew@capamerica.com
CCO Group asi/169773
Oene R. Mees
mees@ccogroup.com
Thomas Davidsson
davidsson@ccogroup.com
Certified Marketing
Consultants asi/821120
Jeffry C. Meyer
jeffm@certifiedmarketing.com
CFS Promotions for Now! asi/42989
Stuart Johnson
sjohnson@corporatefs.com
Chamberlain Marketing Group Inc.
asi/160501
Robert Ross
rross@chamberlainmarketing.com
Cintas Corporation asi/162167
Jim Stutz
stutzj@cintas.com
Coggins Promotional
Advertising, Inc. asi/164063
Tripp Coggins
tcoggins@cogginsfulfillment.com
Paul Coggins
pcoggins@cogginspromo.com
Compass Diversified Holdings
Elias Sabo
elias@compassequity.com
The Compleat Company asi/166102
Matthew Mason
mmason@compleat.com
Cooney Promotions Inc. asi/168160
Ted Cooney
ted.cooney@brandedmerchandise.ca
Corporate Express
Promotional Marketing asi/168786
Dennis Multack
dennis.multack@cepm-us.com
CPS/Keystone asi/43051
Kippie Helzel, MAS
kippieh@keystoneline.com
ASI
POWER
SUMMIT
ARIZONA 2007
Crown Products asi/47700
Bob Bickert
bob@crownprod.com
Custom HBC Corporation asi/47934
Larry J. Wilhelm
ljw@customhbc.com
Cutter & Buck asi/47965
Brian Thompson
brian.thompson@cutterbuck.com
Jeff Smith
jeff.smith@cutterbuck.com
Deluxe Business Services asi/178720
Sheila Johnshoy
Sheila.Johnshoy@deluxe.com
DinoMar, Inc. asi/824355
Barry Dobb
bd@dinomar.com
Mary J. Kilburn
mj@dinomar.com
Don Sanders Marketing asi/318050
Don Sanders
don@donsandersmarketing.com
Susan Sanders
susan@donsandersmarketing.com
Dowlis Corporate Solutions asi/183080
Martin Varley
martin.varley@dowlis.com
E Group, Inc. asi/184795
Colin K. Eagen
ceagen@egroup-inc.com
Cynthia Miller
cmiller@egroup-inc.com
eCompanyStore asi/185782
Craig Callaway
ccallaway@ecompanystore.com
Jeff Camp
jcamp@ecompanystore.com
EmbroidMe asi/384000
(United Franchise Group)
Tipton Shonkwiler
tiptons@embroidme.com
Mark Johnson
mjohnson@embroidme.com
 SnugZ USA
asi/88060

SnugZ USA Inc., takes great pride in giving the customer

the buying experience they deserve. Giving the client what
they want isn’t good enough for us. We go beyond their
expectations and nothing less than that is acceptable.
Attendees
ePromos Promotional Products Inc. Halls & Company, div. of Identification
asi/188515 Services, Inc. asi/59080
Jason Robbins Eric Johnson, MAS
jason.robbins@epromos.com ericj@idline.com
Evans Manufacturing asi/52840 HALO Branded Solutions asi/356000
Alan Vaught Marc Simon
alan@evans-mfg.com marc.simon@halo.com
Derek Sweem iClick asi/62124
derek@evans-mfg.com Lon McGowan
lon@iclickusb.com
Evigna asi/155460
Marc Belanski Lauren Reilly
marc.belanski@evigna.com lauren@iclickusb.com
FASTSIGNS International Inc. asi/395000 The Image Group asi/230069
Matt Miles Jon Levine
matt.miles@fastsigns.com jlevine@theimagegroup.net
Mark Glenn Image Source, Inc. asi/230121
mark.glenn@fastsigns.com Brian Haner
bhaner@imagesourceteam.com
Fields Manufacturing asi/54100
Matt Bertram Tom Goos
matt@fieldsmfg.com tomgoos@imagesourceteam.com
GatewayCDI asi/202515 Jeff Holt
Chuck Fandos jholt@imagesourceteam.com
chuck.fandos@gatewaycdi.com Imagemark asi/230137
Conrad Franey Michael Grossman
conrad.franey@gatewaycdi.com mgrossman@imagemark.com
Geiger asi/202900 Marc Richman
Jo-an Lantz mrichman@imagemark.com
jlantz@geiger.com Impex International
Gemline asi/56070 Randy Chen
Jonathan Isaacson randychen@impex.com.tw
jisaacson@thegemgroup.com Incentives West asi/822957
Genumark asi/204588 Mark Shinn, MAS
Mark Freed mshinn@incentiveswest.com
mark.freed@genumark.com iPROMOTEu asi/232119
Gold Bond Inc. asi/57653 Ross Silverstein
Mark Godsey rsilverstein@ipromoteu.com
markg@goldbondinc.com JR Advertising asi/232630
Mitch Henderson Kevin F. Rose
mitchh@goldbondinc.com krosejradspec@aol.com
Goldman Promotions asi/209700 Sharon A. Rose
Kenneth S. Goldman sharannrose@aol.com
kgoldman@goldmanpromotions.com
 ASI
POWER
SUMMIT
ARIZONA 2007

K&R Precision Corporation asi/63770 Madden Corporate Services asi/259280

Merrick Falkenstein Steve Madden
merrick@esppromo.com stevem@maddeninc.com
 odd Peppler
T Mike Calhoon
todd@k-and-r.com mikec@maddeninc.com
Kaeser & Blair Inc. asi/238600 Made To Order asi/259540
Gregg Emmer Rod Brown
gemmer@kaeser-blair.com rod@madetoorder.com
Keene Promotions asi/240000 Magna-Tel Inc. asi/68480
Michael Keene Mary Ann Farmer
mkeene@keenepromotions.com maryannf@magna-tel.net
Kissimmee Convention Mannequin Madness
& Visitors Bureau Judi Henderson-Townsend
Chelsea Recicar judi@mannequinmadness.com
crecicar@floridakiss.com MediaTree asi/70303
L F Advertising asi/246736 Bill Grassmyer
William Brasmar bgrassmyer@mediatreegroup.com
wbrasmar@lfadvertising.com Media Works asi/267050
LarLu asi/66390 JoLou Trujillo-Ottino
Dick Pope jolou@mediaworksadv.com
dpope@wincraft.com Mid Ocean Brands asi/270150
Leashables by Oralabs asi/66715 Francesc Angelet
Gary Schlatter angeletf@midoceanbrands.com
gschlatter@oralabs.com Diederik de Koning
Kathy Vichakchon koningd@midoceanbrands.com
kvichakchon@oralabs.com or MMI International Trade asi/68288
kv@oralabs.com Herb Nelson
Liqui-Mark Corp. asi/67675 herb@mmiline.com
Josh Goodelman Moisant Promotional Products
josh@liquimark.com asi/275276
LogoMark, Inc. asi/67866 Teresa Moisant
Trevor Gnesin teresa@moisant.com
trevor@logomark.com Molenaar Inc. asi/71980
Neal Harper Jim Moore, MAS
neal@logomark.com sales@miline.com
Damian W. Want Steve Meyer, MAS
damian@logomark.com smeyer@miline.com
LogoVision LLC asi/255309 Monarch Promotions asi/275450
Robert Zocco Lloyd Neher
rzocco@logovision.com lloydn@monarchpromotions.com
Attendees
Motivators Inc. asi/277780 Pro Specialties Group, Inc. asi/299725
Ken Laffer, MAS Marvin Mittleman
ken@motivators.com marvinm@psginc.com
National Pen Co. asi/281040 Richard Nucci
Richard Schulte richardn@psginc.com
rschulte@pens.com Proforma asi/300094
Sean Clough Greg Muzzillo
sclough@pens.com greg@proforma.com
Timothy Callahan (Berwind)  era Muzzillo
V
tcallahan@berwind.com vera@proforma.com
Norwood Promotional PromoShop asi/300446
Products, Inc. asi/80330 Memo Kahan
Jim Simone memo@promoshopla.com
jsimone@norwood.com  ad Webster
T
Paul M. Lage twebster@promoshopla.com
plage@norwood.com PTI Corp. asi/54573
Joyce Johnson-Miller Ron Friedman
jjm@relativitycapitalllc.com ron@flashbydesign.net
The Noteworthy Company asi/74360 Quikey Manufacturing
Carol Constantino Co., Inc. asi/80210
cconstantino@noteworthy.com Mike Burns
exec214@quikey.com
PJS, Inc.
Phillip Sabinski Rack Room Shoes
pjsibinski@aol.com Cris Bremner
CBremner@rackroom.com
Polyconcept asi/66887
Phillipe Varnier The Riverside Company asi/109480
philippe.varnier@fr.polyconcept.com Brian Sauer
bsauer@riversidecompany.com
Michael Bernstein
mbernstein@leedsworld.com Sabina asi/84470
James Epstein Clif Perryman
clif.perryman@sabina-usa.com
jepstein@polyconceptna.com
The Sales Athlete Inc.
Yann Leca
 athy Aaronson
K
yann.leca@fr.polyconcept.com
kathy@salesathlete.com
Positive Promotions asi/297370
Sanford Business-to-Business asi/84833
Nelson Taxel
Bob Stoltz
ntaxel@positivepromotions.com
bob.stoltz@sanford.com
PremiumWear, Inc. asi/72725
Lisa O’Leary
Tim Klouda
lisa.oleary@sanford.com
tklouda@premiumwear.com
SanMar asi/84863
Prime Resources Corp. asi/79530
Marty Lott
Paula Shulman
martyl@sanmar.com
pshulman@primeline.com
Shelley Pacizsnyk
Jeff Lederer
ShelleyPacizsnyk@sanmar.com
jlederer@primeline.com
 ASI
POWER
SUMMIT
ARIZONA 2007

SHEPENCO/Shelbyville Pencil asi/86850 TK Cups – Sorg’s Paper Place asi/88200

Dan Townes Morris Housen
dan@shepenco.com mhpaperboy@ervingpapermill.com
The Singleton Company asi/328000 Phil Sharkey
Todd Singleton psharkey@birchpoint.com
tsingleton@singletonco.com Top of the Line Sportswear Inc.
SnugZ USA asi/88060 asi/345397
Charley Johnson Kevin Carter
charley@snugzusa.com kevin@topoftheline.ca
Brandon Mackay Kathryn Cumming
brandon@snugzusa.com kathryn@topoftheline.ca
St. Croix Promotions, Inc. asi/316309 Uniflex asi/92480
Pady Regnier Vince Schaller
pady@scpromo.com v.schaller@uniflexbags.com
Stincor Specialties asi/336952 Melissa Cantor
Iain Walker m.cantor@uniflexbags.com
iwalker@stincorpromo.com United Print Group asi/348665
Sunrise Identity, Inc. asi/339206 Robert Sanchez
Mitch Mounger rsanchez@unitedpg.com
mitch@sunriseid.com Vantage Apparel asi/93390
Kelly Parriott Ira Neaman
kellyp@sunriseid.com ira@vantageapparel.com
Sunscope asi/90075  ran Ford, Jr.
F
Dilip K. Bhavnani franf@vantageapparel.com
dilip@sunscopeusa.com The Vernon Company asi/351700
Darryl Hanks Dave Regan
darryl@sunscopeusa.com daver@vernoncompany.com
Sweda Company, LLC asi/90305 Brad Lundquist
Jim Hagan bradl@vernoncompany.com
jhagan@swedausa.com Chris Vernon
Joe Schembri chrisv@vernoncompany.com
jschembri@swedausa.com Workflow One asi/333647
Tagmaster/DARD Products, Inc. Daniel Welborne
asi/48500 Daniel.Welborne@workflowone.com
Bonni Shevin-Sandy Zehnder Communications
bonnis@tagmaster.net Tom Martin
Talbot Marketing asi/341500 tmartin@z-comm.com
Steve W. Levschuk, MAS
slevschuk@talbot-promo.com
Target Marketing Group asi/341691
John Leahy
john@tmgroup.com
 ASI
POWER
Notes SUMMIT
ARIZONA 2007

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 We Would Like to Thank the
Following Companies for
Donating Advertising Specialties
for the ASI Power Summit

Godiva Chocolatier Inc.

asi/57612

Mill Street Design

Otto International, Inc.

asi/75350

R.S. Owens & Co. Inc.

asi/75530

The Sales Athlete Inc.

Uniflex
asi/92480

Vantage Apparel
asi/93390