Visit any business oriented organization of your choice, write a report and include the following

a) State the organization and give a background of this organization, clearly stating; the
founders what it does and any other information on its, leadership, customers, products
area of influence among others.
b) What statistical data is collected regularly in this organization and what is this data used
for?
c) How is the data collected, processed, analysed and interpreted?
d) What decision is made from the data in C above and how does management arrive at such
decisions.
e) Other than decision making in D above, in what ways is statistical data important to this
organisation?
f) What plans does the organization have to use its statistical information as a competitive
edge?
A report on Nile breweries

Background

The NBL's headquarters and main brewery are in the town of Njeru in Buikwe District,
approximately 6 kilometres (4 mi) north-east of the central business district of Jinja,
Uganda.This is approximately 77 kilometres (48 mi), by road, east of Kampala, the capital and
largest city of Uganda.The coordinates of the company headquarters are 0°26'19.0"N,
33°10'47.0"E (Latitude:0.438620; Longitude:33.179720).

NBL had an estimated 52 percent share of the Ugandan beer market in 2017. This has since
grown to 57 per cent.

Eagle Lager was launched to promote the use of locally grown sorghum to make lager beers and
to reduce reliance on imported raw materials. Brand extensions now include an Eagle Extra,
Eagle Poa and Eagle Dark.

History

NBL started in 1951 as a single brewery in Jinja. The brewery was nationalised in 1972 by
President Idi Amin. In 1997, South African Breweries bought a 40 percent share in the brewery,
raising this to full ownership in July 2001.The company is now a proud part of the ABInBev
family after the successful completion of the business combination with SABMiller plc in 2016.

Operations

The new brewery uses sorghum, maize, and barley, which are grown mostly by farmers in the
region. The products of this brewery are marketed locally and exported to South Sudan and the
Democratic Republic of the Congo.

A maltings plant with a 120-ton piece size was built on the brewery site at Jinja in 2011 to
support a local barley growing initiative and to supply barley malt to the brewery.Involved in this
construction was Excel Construction Limited, formed in 1992 as a joint venture company
between the Madhvani Group and Gomba Construction Company Ltd.

Brands
 As of 2013, Nile Breweries had ten locally produced beer brands (Nile Special, Nile Gold, Club
Pilsner, Castle Lite, Castle Milk Stout, Eagle Lager, Eagle Extra, Eagle Dark, Eagle Poa and
Chairman's ESB), one locally produced traditional African beer (Chibuku), two imported lagers
(Castle Lager and Grolsch) .

As of 2014, the flagship Nile Special brand was being exported to Kenya.

Organizational framework

Some of the key departments at the Brewery include the following:-

Border of Director

General Manager

Deputy General
Manager , Marketing Finance Dep’t Production Human resource
DGM, Technicaln
Dept, Magtdep’t
Market research &
dev’t division Maint.Dept. Supply Quality assurance dept.
dep’t

Type of data collected on a daily basis by Nile breweries

Government-related agencies: any agencies or institutes forming part of government (including

the inter-governmental level). It would include various agencies outside of Brewery (e.g. custom,
URA officials and NEMA department).

Level of pollution

Being surrounded by water bodies the company keeps track of its level of pluton not to go
beyond the threshold set by NEMA.

Employee performance
Nile breweries compiles aggregate statistics about employees and if it finds that employees
overall are doing less work right before or after the weekend, the company in most cases wants
to consider ways to either motivate employees or, if it turns out to be due to external factors,
provide them with alternative tasks they can do during downtimes.

Evaluating Alternative management

Statistics help the managers to compare alternative scenarios and choose the best option for
the company beyond managing the performance of her own workers, Nile Breweries
management participates in joint decision making with its managers.

Sales

Nile breweries uses statistics to determine if sales levels the company achieved for the last
few products launched were even close to projected sales levels. The management based on
statistics decides that the least-performing product needs extra investment or perhaps the
company should shift resources from that product to a new product.

Market research

Nile breweries also use statistics in market research and product development, using different
surveys, such as random samples of consumers, to gauge the market for a proposed product.
In most cases a manager conducts surveys to determine if there is sufficient demand among
target consumers.

Energy consumption

Being a critical energy consumption process monitoring energy consumption in beer making
is vital especially when exploring better alternatives to the known used methods.

c) How is the data collected, processed, analysed and interpreted?

i) Methods of data collection

Customer Interviews
Routine interviews to customers have enabled Nile breweries obtain Stastics information
for the goodness of the company

Online Questionnaires and reviews

Online surveys are sent to online users for data collection

Observations

Especially for the production department, observation and follow up accordingly

Documents and records.

Various documents are a source of information for the statics

Focus groups.

A focus group is a gathering of deliberately selected consumers who participate in a

facilitated discussion intended to elicit consumer perceptions about a particular topic or
area of interest

ii) Data processing

Methods like bookkeeping involve functions such as posting transactions and producing
reports like the balance sheet and the cash flow statement.
Completely manual are augmented by the application of mechanical or electronic
calculators.
Automatic data processing
Automatic data processing is applied to operations performed by means of unit record
equipment
Electronic data processing
Computerized data processing, or Electronic data processing represents a later
development at Nile breweries.
iii) Data analysis
 Data analysis is a process of inspecting, cleansing, transforming and modeling data with
the goal of discovering useful information, informing conclusion and supporting
decision-making.

Data analysis at Nile Breweries has multiple facets and approaches, encompassing
diverse techniques under a variety of names, and is used in different business, science,
and social science domains, softwares like SPSS, Stata and Epidata are used in data
analysis.

iv) Data interpretation

Data interpretation involves the transforming of eh raw data into understandable graphics
by the readers. It’s the process of making sense out of a collection of data that has been
processed. This interpretation of the data may be present in various forms like bar graphs,
line charts and tabular forms and other similar forms and hence needs an interpretation of
some kind.

d) What decision is made from the data in C above and how does management arrive
at such decisions.
Production
From the statistical data the company decides whether to increase or reduce on the
volume of production in accordance with the demand and supply powers which are
statistically informed.
Change in production line
For the company to decide whether to abandon a given production line or do more
investment in it all basing on how its fairing in the market.
New products
All new products are informed by demand which is also accrued from the statistics
collected in the market survey.
Customer retention
Techniques of customer retention will be sought in order to retain the market share and
create another market for other products of Nile breweries
Employee motivation
 Employees’ turnover can be a burden to any organisation and hence if statistical data is in
place as to why employees are leaving a company, it can be put into check by the
management and hence abated
Sales promotion
To test the effectiveness of a given sales promotion media , statistics goes a long way in
informing the company on how effective the given media is promoting the sales of the
company and hence retain it or switch accordingly.

e) Other than decision making in D above, in what ways is statistical data important to
this organisation?

Forecasting:

At Nile Breweries statistics is used in predicting the future course of action of the
phenomena. The company can make future policies on the basis of estimates made with
the help of Statistics. The company can the demand for Beer in 2022 if it knows the
population in 2021 on the basis of growth rate of population in past.

It Enlarges Knowledge:

Statistics enables one to enlarge their horizon. Hence when the company goes through
various procedures of statistics, it widens its knowledge pattern. It also widens the
thinking and reasoning power of its managers and hence this helps in reaching a rational
conclusion.

Measure Uncertainty:

The Future being uncertain, statistics helps the mangers make correct estimation by
taking and analyzing the various data of the part. So the uncertainty could be decreased
since forecast has to be created basing on trends behaviors of the past.

Decision making
 Statistics helps Nile breweries to plan production according to the taste of the customers,
and the quality of the products can also be checked more efficiently by using statistical
methods. The company can make correct decisions about the location of business,
marketing of the products, financial resources, etc.

Studying vital relationships

The relationship between supply and demand is studied by statistical methods; inflation
rates, and per capita income are problems which require a good knowledge of
statistics.The facts are to be given in a definite form. If the results are given in numbers,
then they are more convincing than if the results are expressed on the basis of quality

Change in customer tastes preferences

Statistics justifies spending on developing the product. A product launch decision might
also include a break-even analysis, such as finding out what percentage of consumers
must try a new product. At Nile Breweries Customer expectations are now at an all-time
high and competition is always increasing.

f) What plans does the organization have to use its statistical information as a
competitive edge?

Sales

Statistics has promoted the company to put emphasis since sales in such markets began to
expand year in year out and later alone export sales started contributing higher percentage
of revenue to the company.

Exploitation of the market

Similarly a businessman can exploit the market situation in a successful manner if he

knows about the trends in the market. The statistics help in shaping future policies.

Policy Making

With help of statistics Nile breweries has been in position to frame favorable policies
especially for the employees and other transient staffs.
Relationships between the departments

Using networked business intelligence to link up different departments’ data across a

company is also leading to change in the way operational tasks are done at Nile
Breweries Limited. With increased access to data, and peaks in sales, thus improving the
relationship with customers and enabling a competitive advantage.

Decision making

Management has been in position to make smarter decisions to achieve improved

products and services. For instance, in the supply chain, real-time intelligence into
deliveries, orders and returns have hugely improved efficiency. Thanks to gathering data,
Nile breweries has brought together order information, customer requests and thousands
of different configurations of products, services and bundled deals.

Guidance in the formulation of suitable policies

Now, it can be used by everyone within a company to increase productivity and improve
decision-making. Better use of data ultimately has had a positive impact on the bottom
line of running courses at the company.