KRALJIC MATRIX

I have considered a Electronics store.

LEVERAGE ITEMS STRATEGIC ITEMS

● Mobiles ● Demo products

● Laptops
● Tablets
● TV
● Headsets
● Music Players
These are the most trending electronic products for
the youth and these items can be purchased from the
manufacturers at a bulk to counter the low prices
offered by the E-commerce websites and to offer
similar prices and quality products and services.
● Combo products.
● Exchangeable products.
Displaying demo products for usage of the customers
will give them an idea of the functionality of the
product and it’s capabilities aiding in their choice and
comparison.
Offering combo products will attract the customer to
go for an other product they do not actually need but
they end up buying because of the attractive offer.
Exchange policy is a major hit in E retail.

NON-CRITICAL ITEMS BOTTLENECK ITEMS

● Welcome board ( LCD screen) ● Limited edition phones.

● Furniture ● High end laptops.
● Staff Uniform ● Professional music equipment etc.
● Air conditioning
● Packing materials
● Billing equipment These kind of items are often very expensive and
rare and are mostly not purchased by the customers
so the suppliers are also rare and even stocking these
These items don't directly effect the sales in the store expensive products is not easy so the store can
and are available readily in the market which can be provide an order to delivery and can go on a contract
negotiated and bought and their quality and quantity with a manufacturer or supplier to deliver the
is not of paramount importance. product on order basis.