ECONOMIC ASPECTS

1. Market Study

Demand

The potential users of Massage Therapy Clinic will be the BPO companies, office workers
and front liners since the site is located just across BGC St. Luke’s and known BPO
establishments. In coming up with the demand of users, we conduct a survey thru online
since we can’t go out due to pandemic. We strategize on how we will be able to come up
questions that can help us to know the demand of our project. The current population
density of Fort Bonifacio barangay (11,739, This represented 1.46% of the total population
of Taguig). Base on our survey who actually works in the area, age ranges from 31-40 years
old has the highest demand with 52.2% , the second ranking from ages is 21-30 years old
with 21.7%, third is 51 and above is 13%, fourth one is 41-50 years old with 8.7% and last is
ages from 15-20 years old with the lowest demand of 4.4%.
Figure 1.

Demand base on Age

15-20 years old 21-30 years old 31-40 years old 41-50 years old 51 and above

4%
20%
20%

8%

48%

According to our case study, consumers of this kind of establishment also vary on
different factors. Age has the biggest role in this Massage Therapy Clinic, because the
workers near the area are tired and in need of relaxation. Most of them are health
conscious because middle-aged are in need of Therapy than younger people. The response
on our survey they would like to try our Whole body massage + foot reflex + hotback
therapy worth 550php is over 62.2% which is a good demand because it is the expensive
one on our list and for 1hr and 30 minutes they are willing to a lot there time to try this
service.
Figure 2.

services offered
Whole body massage worth 350php
Whole body massage + foot reflex worth 450 php
Whole body massage + foot reflex + Hotback therapy worth 550php

18%

18%

64%

Supply
Massage Therapy Clinic is a two-storey commercial building offering basic spa treatments
such as massage, facial, body treatment, manicure and pedicure. The project is accessible by
different modes of transportation such as bus, E-jeep, Grab, and taxi, further, it is near
Bonifacio stopover or bus stations in Bonifacio Global City (BGC). Since the Site is
accessible, the sources of materials to be used in the construction of the project is convenient
and its availability may bring good influence in material selection decisions as well as in
making a more sustainable and responsive design approach. Based on our survey, consumers
will typically spend their time 1hour and a half depending on the package they insist to avail,
given that we have 10 massage table and 3 manicure and pedicure chairs and if the Clinic
will open for 12hrs we can have a possible number of 15-20 customers per day depending on
the days which in fact, some new Spa clinics are sprawling in the city.
Figure 3.
 Survey about people would like to try it in a month
Once a month Twice a month Thrice a month

9%

26%

65%

In this figure possible consumers would likely go to a Massage Therapy Clinic for Once a
month garnering 65% which is also explainable because massage frequency and duration
will depend on the type of massage they want and the area they want to target. Many
research studies recommend a certain massage frequency and duration to address
underlying health problems like pain or injury.
Domestic Market
Massage Therapy clinic is no longer available only through luxury spas and upscale
health clubs. Today, massage therapy is offered in businesses, clinics, hospitals and even
airports. According to a recent consumer survey sponsored by the American Massage
Therapy Association, 77% of respondents said their primary reason for receiving a massage
in the past year was medical or stress related. More importantly, now that massage therapy
is considered a mainstream treatment option, many insurance companies provide coverage
for treatment sessions. This form of therapy involves hands-on techniques to increase
circulation, relieve tension, reduce stress, relieve anxiety, improve sleep, and promote
relaxation throughout the entire body, as well as many other benefits.
Massage therapy Clinic has a lot of services to offer, there are many types of Massage
which can help relieve specific painful symptoms or reduce stress and anxiety. Membership
and Non-membership have different offers, if you want to be a member you will pay a
membership card which assumingly if you avail one you will get a 30% discount on every
session or service you want, that membership card is good for 6months and it will cost
1,500php. We also offer a Relaxing package wherein you will have a session for 2hrs Whole
body massage + Foot Reflex for 1,000 php for non-membership, but if you are a member,
you’ll only pay 700php.
Figure 4.

INCOME BRACKET
5-10k 11-15k 16-20k 21k and above

9%
4%

4%

83%

Income bracket of customers that would likely to avail our services has salary of 21,000
above. This segment is concerned about being relaxed to get rid stress from work that
makes their body feels heavy. They are price sensitivity is not that high especially if the
massage businesses satisfied them with the equal amount they paid for.
2. Marketing Program

Spa massage industry is using the healthy living trend to promote their service
and its health benefits, they also sell vitamins, organic products such as food and
skincare to maximize this opportunity. But since Massage Therapy Clinic is relatively new
to the industry, they offer less than that of the other competitors. One of the things a
customer look onto is the physical appearance of the facility if it looks and feels safe,
nice, cozy, and relaxing. And their flyers, signage, and prints are not informative enough
about the services offered. It is just the list of services with their respective prices. For
this kind of business, it is very important to emphasize what are the benefits of a
specific massage. It is important to differentiate one massage from the other to
maximize and to target specific needs of the customer.

Banahaw heals has an established brand image for massage most especially for
local massage that is why Banahaw Heals Spa has a lot of franchise since the franchisees
have seen a potential in this brand and when people are ask what are the top spa for
massage for them it is Banahaw Heals Spa they use promotions through the use of
 metrodeal which they typically have 56% discount on the5in1 massage for only 199 save
251 pesos but it is through online and the payment is via credit card or debit card. This is
to ensure that the massage goers will really go back to them.

3. PROJECTED SALES

4. Contributions to the Philippine Economy

Net Annual income, Labor employed, and taxes paid

In 2006, the average daily pay in the health and social work sector was reported
at PHP392.30 per day, which rose to PHP464.53 per day in 2010 an average annual
increase of 4.3% per year. It has been consistently higher than the average daily pay of
workers in all industries (33% more), agriculture (67% above) and manufacturing (32%
greater) sectors. The average rate of increase per year of the average daily pay in the
health and social work sector is also the highest among the four sectors at 4.3%
versus 4% in all industries, 3.3% in agriculture, and 4.1% in manufacturing. Rising
wages in any sector is usually an indicator of higher demand relative to supply,
improvement in the quality of workers, or simply an adjustment to the cost of living.
In the Philippines, as of end-2006, there were an estimated 87 spas operating in
Metro Manila alone, a figure 74% higher since 2003; and with those offering spa services
varying, as hotels and resorts jumped on the bandwagon, with 20% spas located in
hotels and resorts, and 76% of spas stand-alone day spas. This according to Intelligent
Spas (IntelligentSpas.com), which released the Spa Industry Profile Philippines 2003-
2007 that also noted the growing size of spa facilities (averaging 609 square metres),
with an average of 10.9 treatment rooms, making them the largest across the Asia-
Pacific region.
The relatively lower prices of services in the Philippines help make the country
competitive. According to the University of Asia and the Pacific, compared to local rates,
visits to spas in Singapore ($81), Malaysia ($51), and Thailand ($48), also adding to its
growth potential.