Guideline 1.

BRANDS

UNIVERSIDAD EAN

FACULTAD DE ESTUDIOS EN AMBIENTES VIRTUALES

IDIOMA II

Guideline 1. BRANDS

STUDENT

JOANNE MICHELLE CASTIBLANCO FERNANDEZ

LORENA GONZALEZ BERMUDEZ

YANETH DURAN

ALEJANDRO REYES

TUTOR

FERNEY CRUZ ARCILA

BOGOTÁ, D.C. APRIL 20th, 2020.

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TABLA DE CONTENIDO

TABLA DE CONTENIDO.............................................................................................................2

1. OBJETIVOS.............................................................................................................................3

2. EXERCISES.............................................................................................................................3

3. BIBLIOGRAFY.......................................................................................................................6

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1. EXERCISES

1. You and your group will act out an initial meeting regarding a new project
you want to start, in which each person will play a different manager. As a group, invent
a new product and give it a name; then, prepare to record a video.

Company: Innovation Technologies.

Slogan: Unlimited communications
Name Product: Smart ear buds
Product description: Wireless earphones Real time translator
Link of the meeting: https://youtu.be/AHTmYHSc_Xk

2. Match the informal expressions with their formal synonyms.

Ask - enquire
Buy - purchase
But - however
Because - since/as
Give - provide
Get back to - reply
Maybe - perhaps
Can you.... - Would you mind (verb + -ing...)
Bye, - Your sincerely
Write back to me - I Look forward to your reply
Do you want... - Would you like...
Thanks - thank you
I’m sorry - I would like to apologize...
Hello, - Dear Sir/Madam,

3. Read the formal letter of invitation.

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a) Find and underline 10 informal words or phrases and replace them with
their formal equivalents.

Hello Queen of England,

I’m writing to ask about your schedule this weekend.

Do you want to come for tea by the fire with me?

I’m sorry, I don’t have any biscuits. Can you bring some royal tea biscuits?

Get back to me ASAP.

Love,

Tarquin McAnguns Blamange

 Letter of invitation formal equivalents:

Dear Queen of England,

I’m writing to enquire about your schedule this weekend.

Would you like to come for tea by the fire with me?

I would like to apologize, I haven’t got any biscuits. Would you mind bringing some
royal tea biscuits?

I Look forward to your reply

Your sincerely,

Tarquin McAnguns Blamange

b) Label the main parts of the letter (1 - 4). Where is the body, signature,
complimentary closing, salutation?

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Dear Queen of England, - Salutation

I’m writing to enquire about your schedule this weekend.

Would you like to come for tea by the fire with me?

I would like to apologize, I haven’t got any biscuits. Would you mind bringing some
royal tea biscuits? - Body

I Look forward to your reply - Complimentary closing

Your sincerely,

Tarquin McAnguns Blamange - Signature

4. Read the sentences and decide if they are formal (F) or informal (I).
Discuss why they are formal or informal and how you would write the
opposite
Can you come tomorrow? – Informal, Would you mind coming tomorrow?

I was wondering if you could send it – Formal, Can you send it.

Please accept my apologies. – Formal, I’m sorry

See you soon! – Informal, Your sincerely

Sorry, I won’t make it to the party. – Informal, I would like to apologize; I won’t make
it to the party

Would you mind sending it again? – Formal, Can you send it again?

Just wanted to say hello. – Informal, Dear Sir/Madam,

I look forward to seeing you. – Formal, Write back to me

I haven’t got any time. – Formal, I don’t have any time

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Can you give me the information ASAP? – Informal, Would you mind giving me the
information?

I would like to apologize. – Formal, I’m sorry

What have you been up to? – Informal, what have you been doing?

5. Decide if these rules characterise the formal or informal letter. Match them
to the examples in exercise 3.
1. Use full verb forms. – Formal, Please accepts my apologies.
2. Use contractions. – Formal, I haven’t got any time.
3. You can leave out an obvious subject and auxiliary verb. – Informal, Can
you come tomorrow?
4. Don’t use abbreviations like ASAP or P.S. – Informal, Can you give me
the information ASAP?
5. Use indirect questions. – Formal, Would you mind sending it again?
6. Use phrasal verbs and idioms. – Informal, What have you been up to?
7. Don’t use exclamation marks. – Informal, See you soon!
8. Use ‘have got”. – Formal, I haven’t got any time.

2. BIBLIOGRAFY

https://www.investopedia.com

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Cotton, D., Falvey, D. & Kent, S. (2011). Intermediate Market Leader.

MyEnglishLab. Third edition. England, Longman. English online software at
https://goo.gl/3r5FpZ

Cotton, D., Falvey, D. & Kent, S. (2011). Intermediate Market Leader. Business
English Course book. Third edition. England, Longman. (Reading activities in supporting
material).