Reg.No.

VIVEKANANDHA COLLEGE OF ENGINEERING FOR WOMEN

(AUTONOMOUS INSTITUTION AFFILIATED TO ANNA
UNIVERSITY, CHENNAI)
Third Semester

P19BAM04 – ADVERTISING AND SALES PROMOTION

(2019 Regulations)

TERM TEST - III

Date: 09.11.2020 Time: 1.30 Hrs Maximum: 40 Marks
PART – A
Answer ALL the Questions
(5x2 = 10 Marks)

Q.No Questions Marks KL CO

1. Define sales promotion. 2 K1 CO5
2. Differentiate trade-oriented vs consumer oriented. 2 K1 CO5
3. Outline any 2 promotional strategies. 2 K1 CO5
4. What do you mean by Marketing Public Relations (MPR)? 2 K2 CO5
5. List some PR agencies. 2 K1 CO5

PART – B
(15x2 = 30 Marks)
Q.No Questions Marks KL CO
6. (a) Explain various techniques involved in sales promotion. 15 K2 CO5
OR
Discuss the out-sourcing sales promotion of
6. (b) 15 K4 CO5
international and national promotion strategies.
OR
(i) Explain roles and techniques of PR. 15 K2 CO5
7. (a) (ii) Explain Budgeting in PR.
OR
How does the family influence the consumer
7. (b) socialization of children? What role does television 15 K4 CO5
advertising play in consumer socialization?