Professional Documents
Culture Documents
Detailed Syllabus
Detailed Syllabus
Students will be asked to conduct interviews with business leaders. They will be required to make a presentation
about the leadership qualities that they have observed among the leaders.
09GM13: COMMUNICATION AND PRESENTATION TECHNIQUES
(Course Facilitators : Ms.K.Srigayathri Devi &
Ms.R.Deepa & Ms.K.Harini(Guest Faculty)
Communication : Definition, Process of communication (3)
Forms of communication (3)
Nonverbal Communication (3)
Communication in Organization and its importance (3)
Barriers to Communication and gateways to overcome (3)
Listening Skills (4)
Style and Tone in Language (3)
Fundamental Writing Techniques (2)
Audience Analysis (2)
Intercultural Communication (2)
Presentation Skills (12)
Total 40
REFERENCES:-
1. Courtland L Bovee, John V Thill and Mukesh Chaturvedi, “Business Communication Today”, Pearson
th
Education, 9 edi., 2008.
rd
2. Mary Ellen Guffy, “Business Communication: Process & Product”, Thomson South-Western, 3 edi., 2002.
th
3. Mathukutty M Monippally, “Business Communication Strategies”, Tata McGraw Hill, 7 edi., 2005.
Demand and Supply Analysis: The demand function – Law of demand – Types of demand – Elasticity of (6)
demand – Demand forecasting – Supply – Price Determination.
Production and Cost Analysis: The Production function – Production and Costs under alternative Returns to (6)
Scale – The Cost function – Cost-Benefit Analysis.
Profit Analysis: Profit Maximization – Game Theory and Strategic Behaviour. (6)
Markets and Competition: Market Structure – Perfect Competition – Monopoly – Monopolistic Competition – (6)
Oligopoly
Pricing: Price Discrimination – Pricing of goods and services – Basic pricing strategies. (6)
Business Decisions and Government: National Income – Inflation – Deflation – Business Cycle - Government (6)
Policies and Regulations.
Total 40
REFERENCES:
1. H.Craig Peterson and W.Cris Lewis, “Managerial Economics”, Pearson Education, Inc., 2005
2. Michael R. Baye, “Managerial Economics and Business Strategy”, Mc.Graw Hill International Edition, 2006
3. Timothy C.G. Fisher and Robert G. Waschik, “Managerial Economics – A Game Theoretic Approach”,
Routledge, London and New York, 2002
4. Pepall D.J. Richards and Norman G, “Industrial Organization: Contemporary Theory and Practice”, South-
Eastern, Thomson Learning, 2002
Transportation and assignment models – transportation problems – North-west corner solution, Least cost, VAM, (7)
Modi method – Degeneracy – Hungarian Method – Salesman routing problem – application in management –
Computer solution of TP problems
Sequencing – sequencing of ‘n’ jobs and ‘2’ machines – ‘n’ jobs and ‘3’ Machines (5)
Network models – PERT – CPM – analyzing the PERT network – critical path method – crashing – Time-cost (7)
optimization
Replacement theory – Replacement of items that deteriorate gradually – replacement of items that fails suddenly – (2)
Group replacement
Waiting line models – structure of waiting line system – single server –Poisson queuing models – Infinite capacity – (3)
computer based problem solving
Simulation – Formulation, running and performance appraisal of simulation models – simple problems in queuing (3)
and demand problems – Computer based problem solving
Total 40
REFERENCES:
th
1. Hamdy A.Taha, “Operative Research – An Introduction”, Pearson Education, New Delhi, 7 Edition, 2004
th
2. Barry Render, Ralph M. Stair Jr., “Quantitative Analysis for Management”, Pearson Education, New Delhi, 9
edition, 2006.
3. Jaisankar S, “Quantitative Techniques for Management", Excel Books Pvt. Ltd, New Delhi, 2005.
4. Srivastava U K, Shenoy G V, Sharma S C, “Quantitative Techniques for Managerial Decisions”, New Age
nd
International Pvt. Ltd., 2 edition,2002.
th
5. Levin, R.I., Rubin, D, Quantitative approaches to Management, McGraw Hill Co. Ltd, 5 edition,1982.
6. Anderson, Sweeny and Williams, Quantitative methods for Business, Thomas South western, 2007.
7. Bernard W. Taylor III, Introduction to Management Science, Pearson education, 2008.
Group Dynamics: Types of Groups, Group Norms and Cohesiveness: Group Roles. (4)
Organizational Culture - Elements, Culture and Performance, merging organizational cultures, changing (4)
and strengthening culture.
Organizational Change - Forces for change force field analysis model Organization Development (4)
Cases (4)
Total 40
REFERENCES:
1. Mc Shane Von Glinow and Radha Sharma, “Organisational Behaviour”, Tata Mc Graw Hill, Fourth
Edition, 2008.
th
2. Stephen P Robbins, “Organisational Behaviour”, Prentice Hall (India) Pvt. Ltd., New Delhi, 13 Edition,
2009.
nd
3. Kreitner Robert, Kinicki , Angelo, “Organsiational Behaviour”, Irwin Inc., Illinois, 2 Edition, 2006.
st
4. Hellriegel, “Organsiational Behaviour” Thomson Learning, 1 edition, 2005
5. Ivancevich, “Organsiational Behaviour” Tata Mc Graw Hill, 7th Edition, 2006.
09GM17: MANAGEMENT ACCOUNTING
(Course Facilitators : Mr.M.P.Pandikumar, Ms.D.Kavita & Mr.P.Varadarajan)
MANAGEMENT ACCOUNTING: Meaning – Nature and Scope – Functions – Limitations – Need – Financial (2)
Accounting vs. Management Accounting
FINANCIAL STATEMENTS ANALYSIS: Characteristics – limitations - Ratio Analysis (Including Dupont (8)
Model): Interpretation.
CASH FLOW STATEMENT: AS 3 Format – Difference between Cash flow and Fund flow - Meaning of a (6)
cash flow statement – classification of cash flows – Preparation and Interpretation of Cash Flow Statement
COST ACCOUNTING: Meaning and objectives – classification -Direct Cost - Overheads – Cost Sheet (4)
BUDGETARY CONTROL: Types of budgets – Techniques for Budgeting – Cash Budget – Functional (6)
Budgets - Flexible Budgets – Preparation and Interpretation – Zero Based budgeting
STANDARD COSTING AND VARIANCE ANALYSIS (6)
MARGINAL COSTING: Cost-Volume Profit Analysis – Break Even point - Application of marginal costing (4)
techniques to managerial decision making
TARGET COSTING & ABC COSTING : Concepts and applications (4)
Total 40
REFERENCES:
1. Colin Drury, “Management and Cost Accounting”, Sixth Edition. Thomson Learning, 2007.
2. Horngreen, Sundem, Stratton, “Introduction to Management Accounting”, Thirteenth Edition, Pearson
Publications,2006
3. Khan M Y & Jain P K, “Management Accounting”, Fourth Edition, Tata McGraw-Hill, New Delhi, 2007.
4. Leslie G.Eldenburg, Susan K.Wolcott, “Cost Management”, First edition, John Wiley & Sons, New York,
2005
5. Paresh Shah,” Management Accounting” First Edition, Oxford university press,2009
This course provides the space and time for students to understand more about themselves. Students are taken to
out bound activities as part of this course. They are given exercises that kindle creativity, introspection and self-
enhancing exercises. Some examples of exercises include clay modeling, recycling of waste materials and making
useful products out of them, personal mirroring etc.
Types of Information System – Operations Support Systems – Management Support Systems – Other classifications (4)
– Success and Failure with IT
Strategic uses of Information Technology – Role of IT in Re-engineering – Building Knowledge Creating Company (4)
Data Resource Management – Managing Data Resources – Database Management Approach – Database (4)
Structures
Telecommunications and Networks – The Networked Enterprise – Business value of Intranet, Extranet, Internet – (2)
Types of Telecommunication Networks
Functional Business Systems – Marketing – Manufacturing – Human Resource – Accounting – Financial (4)
Management Systems – Cross Functional Enterprise Tools for Enterprise collaboration
Enterprise e- Business Systems – Customer Relationship Management – Enterprise Resource Planning – Supply (4)
Chain Management
E-commerce Business Models & Concepts- Technology infrastructure – Electronic Payment Systems (4)
Decision Support Systems – What if Analysis – Sensitivity Analysis – EIS – KMS - Artificial Intelligence Technologies
(4)
in Business – Expert Systems
Developing Business/IT strategies and solutions – Systems Development life cycle – Prototyping – System
(4)
Analysis – Systems Design – Implementation
REFERENCES:
1. James A O Brien, George M Marakas, “Management Information Systems”, Tata McGraw Hill Edition, Seventh
Edition, 2007
2. Kenneth C Laudon, Jane P.Laudon, “Management Information Systems”, Pearson Education, Tenth Edition,
2008
3. Effy Oz, “Management Information Systems”, Cengage Learning, 2008
4. Stephen Haag, Maeve Cummings, Amy Phillips, “Management Information Systems”, Tata McGraw-Hill
Publishing Company Limited, Sixth Edition, 2008
5. P T Joseph, S J, Sanjay Mohapatra, “Management Information Systems in Knowledge Economy”, PHI Learning
Private Limited, 2009
6. Efrem G.Mallach, “Decision Support and Data Warehouse Systems”, Tata Mcgraw – Hill, 2003.
FINANCIAL MANAGEMENT: An Overview – Nature & Scope - Finance Functions - Goals of (4)
Financial Management - Financial Manager’s Role -Agency Problems, Agency Cost
SOURCES OF FINANCE: Long term finance -Ordinary shares, Right Issue of Equity shares, (4)
Preference Shares, Debentures, Term Loan, Asset Based Financing-Hire purchase, Leasing, Venture
Capital Financing. Short term finance - Trade Credit, Bank Credit, Bill Discounting, Commercial paper.
TIME VALUE OF MONEY : Concept - Future Value- Present Value – Single cash flows, Annuity, (8)
Uneven cash flows, Multi Period, Continuous and Infinite – Rule of 72 & Rule of 69, nominal Vs. Real
interest rate (With application of spreadsheets)
TIME VALUE OF MONEY: (Applications): Bonds Valuation And Yield - Valuation of Preference (6)
Shares -Valuation of Ordinary Shares – single growth & multiple stage model. Real time applications.
COST OF CAPITAL: Concept -Determining Component Cost of Capital -Weighted Average Cost of (6)
Capital -Weighted Marginal Cost of Capital
TOTAL 30
1. Khan M.Y. & Jain P.K., “Financial Management” – Text, Problem and cases, 5th edition, Tata McGraw-Hill,
New Delhi, 2008.
2. Myers Brealey, “Principles of Corporate Finance”, Eighth Edition, Tata McGraw-Hill, New Delhi,2007
3. Pandey IM, “Financial Management”, Ninth Edition, Vikas Publishing House P Ltd, 2005
4. Prasanna Chandra, “Financial Management”, Sixth Edition., Tata McGraw-Hill, New Delhi, 2004
5. Ross S.A, Westerfield R.W, Jordan B.D, “Fundamentals of Corporate Finance”, Eighth Edition, Tata McGraw-
Hill, New Delhi, 2008
6. Vanhorne JC, “Financial Management and Policy”, twelfth edition, Pearson Education,2007
Sampling Theory: Basis of sampling, Sampling Process, types of sampling – probability & non probability (2)
sampling
Total 40
REFERENCES :
nd
1. Alreck P L and Rober M Settle, “The Survey Research Handbook”, 2 ed., Irwin Publishing Company, Chicago,
1995
rd
2. Davis Duane and Rober B Cosenza, settle, “Business Research for Decision Making”, 3 Ed., Wadswaorth
Publishing Company, California, 1993
3. Kidder L H, “Research Methods in Social Relations”, Holt Saunders International, New York, 1981
4. Sedhu A M and Singh A, “Research Methodology in Social Sciences”, Himalaya Publishing House, Bombay,
1980
nd
5. Kothari C R, “Research Methodology”, 2 Ed., Wishwa Prakashan, New Delhi, 1990
Gathering information and Scanning the Marketing Environment Demographic Environment – Economic
Environment – Ecological Environment – Technological environment – political environment – cultural
environnent.
8
Creating customer value, satisfaction, and loyalty.
Consumer markets and buying behaviour: buying population – buying decision – buying participants – buying
influences – buying process. Analysing business markets 6
6
Market segmentation Targeting and Positioning, Marketing Mix.
Dealing with competition.
Total 30
REFERENCES :
th
1. Philip Kotler and Gary Armstrong, “Principles of Marketing”,12 Edition, Prentice Hall of India, 2008
2. Gupta C B, Rajan Nair N, “Marketing Management” Sultan Chand & sons 2009
th
3. Kotler Philip, Keller K L, Koshy, Jha “Marketing Management”, 13 Edition, Prentice Hall of India, New Delhi, 2009
4. Michael J. Etzel, Bruce J.Walker and William J.Stanton, “Marketing”, McGraw-Hill, 2008
th
5. V.S.Ramaswamy, S. Namakumari, “Marketing Management”, 4 Edition, Macmillan 2009
Nature and Scope of Human Resource Management: Meaning and Definition of HRM, Objectives and Functions (4)
of HRM, HRM in a Changing Environment, Role of Globalization in Human Resource Management
Human Resource Planning: Job analysis – Job description – Job specification - Competency Profiling (4)
Recruitment – Induction – Selection – Placement (4)
Wage and Salary administration: Principles and techniques of wage fixation, job evaluation, incentive schemes (4)
Performance Appraisal: Process, Methods, factors that distort appraisal, methods to improve performance, (4)
Performance Appraisal Vs. Potential Appraisal
Training and Development: Principles of Learning, Objectives, Types and Methods of Training
(4)
Management development: Meaning, Scope and Objectives
Work environment and conditions of employment – fatigue – safety – accident prevention accident record (4)
International HRM : Model, variables that outline differences between local and international HRM approaches to (4)
IHRM, Linking HRM to international expansion strategies.
Cases (4)
40
Total
REFERENCES:
1. V.S.P. Rao ‘Human Resource Management- Text and Cases’ Second Edition, Excel Books, 2007
th
2. Dessler, Gary and Biju Varkkey, Human Resource Management 11 ed. Pearson Education Inc (India), 2009
3. Aswathappa K, “Human Resource Management – Text and Cases”, Tata McGraw Hill, 2008
4. Decenzo A. David and Robbins P. Robbins, “Human Resource Management”, John Wiley and Sons, Inc, MA,
th
7 edition, 2004
5. Dowling, Peter.J, Welch, Denice E, International Human Resource Management, Excel Books (Thomson
th
learning), 4 edition, 2007.
This module builds on Personality Development Course – 1. While Module-1 focused on exercises that focused on
an individual, this module focuses more on team work and group dynamics. Students are taken through exercises
like Chain Reaction, Eroding Island etc.
Total 40
REFERENCES:
th
1. Reymond V Lesikar & Marie E Flatley, “ Basic Business Communication”, Tata McGraw Hill, 10
edi., 2008.
2. Courtland L Bovee, John V Thill and Mukesh Chaturvedi, “Business Communication Today”,
th
Pearson Education, 9 edi., 2008.
3. Kitty O Locker & Stephen Kyo Kaczmarck, “Business Communication; Building Critical Skills”, Tata
rd
McGraw Hill, 3 edi., 2007.
09GM33:OPERATIONS MANAGEMENT
(Course Facilitators : Dr.M.T.Thiagarajan, Dr.N.Vivek & Dr.Radhakrishnan(Guest Faculty)
Concept of Operations Management – Characteristics of Manufacturing Sector and Service Sector – (5)
Evolution of Operations Management discipline – Concepts and Calculations of Productivity - Productivity
improvement measures.
Concept of Total Quality Management – KAIZEN – Philosophies of Deming, Juran and Crosby – Statistical (5)
Process Control – Concept of Acceptance Sampling
Demand forecasting – Moving Averages, Exponential smoothing, Trend projections, Regression and (6)
Correlation Analysis
Job Production, Mass Production, Batch Production, Continuous Processing, Special Projects – Make or (4)
Buy Decisions
Location Analysis – Centre of Gravity Method, Factor Rating Method, Locational Breakeven Analysis Method (5)
Product Layout, Process Layout and Cellular Layout – Line Balancing (5)
Materials Requirement Planning (MRP)- Aggregate Production Planning, Gantt Charts, Sequencing and (6)
Scheduling
Method Study, Work Measurement, Value Analysis, Concepts of Lean Production, Just-in-time, Kanban (4)
Total 40
REFERENCES:
th
1. Lee J. Krajewski and Larry P. Ritzman, “Operations Management-Strategy and Analysis”, 8 ed. Pearson
Education, 2008.
th
2. Heizer J and Render B, “Operations Management”, Prentice Hall New Jersey, 8 edition, 2007.
3. Chase R B, Aquilano N J and Roberts F R, “Production and Operations Management: (Manufacturing and
Services)”, Tata McGraw Hill, New Delhi, 1999.
4. Mark A. Vonderembse and Gregory P. Waite, “Operations Management “, John Wiley & Sons(Asia) Pvt Ltd,
2006.
Capital Structure - Financial Leverage - Operating Leverage – combined leverage - Analyzing alternative
financial plans - Concepts and Problems.
INVESTMENT DECISION : Capital Budgeting Decisions - Evaluation of Capital Budgeting -discounted & (10)
Non discounted Cash Flows Methods – Problems
Dividend theories
Dividend Policy –Objectives Of Dividend Policy – Practical Consideration In Dividend Policy - Bonus
issues– Stock splits – Reverse splits – Share buy-back - Right issue
WORKING CAPITAL MANAGEMENT: Principles and Concepts of Working Capital – Operating Cycle - (8)
Determinants Of Working Capital -Policies For Financing Current Assets- Estimation of operating cycle
and working capital requirement - Receivables Management , Inventory Management & Cash
Management
TOTAL 30
Marketing channel and physical distribution – channel design – Channel management – channel
(6)
modification – retailing – wholesaling.
Introduction to advertisement, sales promotion and public relations, publicity, personal selling, direct
(6)
marketing and Electronic marketing
Total 30
REFERENCES :
th
1. Philip Kotler and Gary Armstrong, “Principles of Marketing”,12 Edition, Prentice Hall of India, 2008
2. Gupta C B, Rajan Nair N, “Marketing Management” Sultan Chand & sons 2009
th
3. Kotler Philip, Keller K L, Koshy, Jha “Marketing Management”, 13 Edition, Prentice Hall of India, New Delhi, 2009
4. Michael J. Etzel, Bruce J.Walker and William J.Stanton, “Marketing”, McGraw-Hill, 2008
th
5. V.S.Ramaswamy, S. Namakumari, “Marketing Management”, 4 Edition, Macmillan 2009
09GM36: INTERNSHIP/SEMINAR
(Course Facilitator : Dr.R.Nandagopal)
During the third trimester, the students have to work in an organization for a minimum of 10 hours per week. The
objective is to give the student the basic exposure to how an organization functions.
Alternatively part time students have to prepare a study presentation on contemporary issues in management and
present the seam before a panel of examiners.
Unité 0
Unité 1
Interculturel
bises, gestes ou pognée de main?
La France, un pays de contrastes
Unité 2
Interculturel
communique : pas si facile !
France, Europe, régions
Unité 3
Interculturel
être à l’heure
les bons moments de la journée
Unité 4
Les objectifs communicatifs
inviter quelqu’un
accepter, refuser une invitation
situer dans le temps
situer dans l’espace
parler de la famille
décrire son logement
Interculturel
invite, fêter, souhaiter
vive la fête
Ltd., New Delhi 2005
JLPT Level 4
Course Outline:
At Level 4, the students will learn
• the basic elements of grammar
• know around 600 words
• will have the ability to engage in simple conversation
REFERENCES:
Minna no Nihongo Elementary Text book (Romaji Ban) Published by 3 A Corporation.
09GM46: HINDI
(Course Facilitator: Mr.Balathandapani)
GLOBALISATION: What is globalization? The emergence of global institutions – Drivers of globalization – (3)
Managing in the global market place
INTERNATIONAL TRADE THEORY: An Overview of Trade Theory – Mercantilism - Absolute Advantage - (6)
Comparative Advantage - Heckscher-Ohlin theory - Product Life Cycle Theory - New Trade Theory - Porters
diamond
(3)
POLITICAL ENVIRONMENT OF GLOBAL BUSINESS: Instruments of Trade Policy - The Case for
Government Intervention – Development of the world trading system – Implications for managers
THE STRATEGY OF INTERNATIONAL BUSINESS: Introduction - Strategy and the Firm – Global expansion,
(5)
profitability and profit growth - Pressures of cost reduction and local responsiveness - Strategic Choices -
International Strategy
ENTRY STRATEGY AND STRATEGIC ALLIANCES: Basic Entry Decisions - Entry Modes – Selecting an (4)
entry mode – Greenfield venture or acquisition - Strategic Alliances
CURRENT ISSUES AND CASE DISCUSSIONS: Wipro Ltd.- The new face of global competition – Guanxi
(6)
:Ties That Bind – The Rise of Finland’s Nokia – MTV Goes Global with a Local Accent – Diebold - A Decade
of organizational Change at Unilever –
TOTAL
40
Text Book:
th
Charles W.L. Hill and Arun K.Jain, “International Business – Competing in the Global Marketplace”, 6 Edition, Tata
McGraw-Hill Ltd., 2008.
REFERENCES:
nd
1. Michael R Czinkota, IIkka A Ronkainen, Michael H Moffett and Eugene O. Moynihan, “ Global Business”, 2 ed.,
The Dryden Press, 1998
2. Ricky W Griffin and Michael W Pastay, “International Business (A Management Perspective), “ Addison – Wesley
Publishing Company, 1996.
3. Donald A Ball and Wendell K Mc Culloch Jr., “ International Business ( The Challenge of Global Competition)”,
th
Irwin McGraw Hill, 6 ed.,1996
Ethics and Values: Values, Why Values? What is Ethics? Trans-cultural Human Values in Management
Practice and Education, Relevance of values in Management, Need for Values in Global Change – Indian
perspective.
Leadership Values: Holistic Approach in Decision Making, Secular and Spiritual Values in Management,
Personal Growth and Lessons from Ancient Indian Educational Systems, Science and Human Values,
Leadership examples – King Janaka, Jesus Christ, Prophet Mohammed etc.
Spirituality, as a context for Business Leadership: Evolution of Leadership Contexts, Spirituality as the
Emerging Context for Business Leadership.
Total
REFERENCES:
1. Chakraborty S K, “Foundations of Managerial Work – Contributions from Indian Thought”, Himalaya
Publishing House, Delhi, 1998.
2. Pruzan, Peter, Pruzan Mikkelsen, Kirsten, Miller, Debra, Miller, William, “Leading With Wisdom:
Spiritual-based Leadership in Business”, Sage Publications, 2007
3. Beth Jones, Laurie, “ Jesus CEO : Using Ancient Wisdom for Visionary Leadership”, Hyperion, 1996
4. Miller, William C, Miller, Debra R, “Spirituality: The Emerging Context of Business Leadership”, Global
Dharma Center, 2008
5. Nandagopal, R, “Indian Values and Bhagavad Gita for Managerial Excellence” (Chapter on
“Management Today”), Himalaya Publishing House, 2003
Evaluation of diversification strategy - industry attractiveness - business unit - strategic analysis (3)
Building core competencies - Match organisation structure to strategy - strategic advantage. (3)
Linking budgets to strategy - creating strategy supportive policies and procedures - supportive reward
(3)
system
Building a strategy supportive corporate culture - existing strategic leadership (3)
30 Total
REFERENCES:
1. Arthur A Thompson Jr, AJ Strickland III, John E Gamble & Arun K Jain, “Crafting and Executing Strategy”,
th
14 edition, Tata McGraw-Hill, NewDelhi, 2007
th
2. Pearce IIJA and Robinson RB, “Strategic Management”, 9 edition, Tata McGraw-Hill, New Delhi, 2007
nd
3. Jenkins M, Ambrosini V and Collier N, “Advanced Strategic Management”, 2 edition, Palgrave MacMillan,
2007
4. Micheal E Porter, "Competitive Advantage of Nations", Macmillan Press Ltd., London, 1991.
5. Michael E Porter, “Competitive Strategy: Techniques for Analyzing Industries and Competitors”, The Free
Press, New York, 2004.
Corporate Social Responsibility – Evolution – Meaning & Definition – Arguments for and against CSR – 4 hrs
Drivers & Barriers – Stakeholder engagement - Scope of CSR
Strategic CSR – Integration of CSR into the strategy and culture of the firm – competitive advantage & 6 hrs
corporate philanthropy – Socially Responsible Investment - Framework for strategic CSR – E.S.C.S
Framework
CSR Initiatives – Types – Avenues available – Partnering for CSR – Role of NGO’s - CSR in Indian and 4 hrs
Global context
Implementing CSR – Role of management and employees – Financing for CSR activities – Time frame 5 hrs
for implementation – Performance measures – Evaluation and improvement
CSR reporting – Need – Regulations – Triple Bottom Line approach – Sustainability Reporting – Global 5 hrs
Reporting Initiative – Global Compact – Social Accounting – other standards (AA1000, SA8000, ISAE)
Emerging areas and trends in CSR – Business/ Social /Environmental/ Regulatory 2 hrs
Selected Case studies and Best practices of CSR in Indian and Global environment 4 hrs
REFERENCES:
Total 30 HOURS 30
ENERGY MANAGEMENT: Fundamentals - fossils Fuels use, Energy production and trade, Energy (2)
Balance.
NON-CONVENTIONAL ENERGY:Nuclear, Solar Power Market, Wind Power: Ecosystem Concepts - Basic (3)
Concepts and their application in Business, Industrial Ecology and Recycling Industry.
ENVIRONMENTAL MANAGEMENT SYSTEM: EMS Standards, ISO 14000. Environmental Auditing. (3)
Clearance/Permissions for establishing industry; Environmental Management & Valuation - Environmental
Accounting Economics - environmental Taxes Shifts, Green Funding.
Corporate Mergers, Environmental Ethics - Environmental Management - Trade and Environmental (4)
Management, Debt and Environment, GATT / WTO Provisions - Environmental Laws - Patents, IPRs.
Role of NGO's - PIL - Pollution & Waste Management - Air, Water, Land Pollution, Trades in Wastes - (6)
Water, Forest & Biodiversity Management - Water Resources, Dam & Their role; Forest Products and Trade
Role of Biodiversity in International Trade; Approaches Corporate Ethics, Bio-ethics.
Total 20
References :
1. Uberoi N K, “Environmental Management”, Excel Books, A-45, Naraina Phase - 1, New Delhi, 2000.
2. Pandey G N, “Environmental Management”, Vikas Publishing House, New Delhi, 1997
3. Mohanty S K, “Environment & Pollution Law Manual”, Universal Law Publishing, G T Karnal Road, New Delhi,
1996
4. Harley Nick, “Environmental Economics”, Macmillan India Ltd., Ansari Road, New Delhi, 1997
5. Kolstad Charles D, “Environmental Economics”, Oxford University Press, 2000.
09GM63-MANAGERIAL SKILLS
(Course Facilitators : Guest Faculty)
Students will be required to undergo practical sessions in business and social etiquette. Students will be assessed
based on a practical assessment session.
STREAM A: FINANCE
Total 30
REFERENCES :
1. Gardiner P D, “Project Management: a strategic planning approach ”,First edition Palgrave Mcmillan,
London,2005
2. Gido and Clements, “Successful project management”, second edition; Thompson south-western, 2003
3. Mike Field and Laurie Keller, “Project Management”, Second edition, Thompson Business press, 2002
4. Nicholas J M , “Project Management for business and technology”, Second edition, Pearson Education, 2007
5. Prasanna Chandra, “Projects – Planning, Analysis, Financing, Implementation and Review”, Sixth edition, Tata
McGraw Hill,2006
REFERENCES:
1. Reilly F K, Brown, “Investment analysis and Portfolio Management”, Seventh edition, Dryden Press, 2005
2. Bhalla V K, “Investment Management”, Fourteenth edition, Sultan Chand and sons,2008
3. Donald E.Fischer and Ronald J.Jordan, “Security Analysis and Portfolio Management”, Sixth edition, Pearson
Education, 2005
4. Prasanna Chandra, “Investment Analysis and Portfolio Management”, Third edition, Tata McGraw Hill, 2005
5. Bodie ByZvi, Kane Alex, Marcus J. Alan and Mohanty Pitabus, “Investments”, 6th edition, Tata McGraw Hill,
New Delhi, 2006.
Total 30
REFERENCES :
1. Khan M Y, “ Financial Services”, Fourth edition,Tata McGraw Hill, 2008
2. Pathak B V, “Indian Financial System”, First edition, Pearson Education Ltd, 2003
3. Sasidharan S K,Alex Mathews, “Financial Services and System”, First edition, Tata McGraw
Hill,2008
4. V.A. Avadhani, “Marketing of Financial services”, Third revised edition, Himalaya Publishing company, 2008
5. Bhole L M, “Financial institutions and markets”, Fourth edition, Tata McGraw Hill,2005
1. Datey V S, “Indirect Taxes”, Taxmann Allied Services Pvt.Ltd.,New Delhi, seventeenth edition, 2006
2. Dinkar Pagare, “Business Taxation- Indirect tax” Seventh edition, Sultan Chand and Sons Publishers,2005
3. Govindan, “ Indirect tax made easy”, Fouth edition, C. Sitaraman & Co Pvt. Ltd., 2004
4. Lal A A, Nitin V, “Income tax and central sales tax”, first edition, Pearson education,2003
5. Singhania V K, “Students Guide to Income-tax”, Thirty-fourth edition, Taxmann Allied Services Pvt Ltd, New
Delhi, 2007.
Introduction : Derivatives- Types –Functions and Risks of Derivative markets-Risks associated with (2)
Derivatives – History and Evolution of Derivative Market.-Utility of Derivatives – Myths of Derivatives
Forward: Forward contract - Concept- Classification of Forward contracts- Forward Trading mechanism (4)
– Assumptions – Determination of Price/ Value of Forward contracts-Pay off Forward contract – Problems
Futures: Futures contract- Forward Vs Futures – Advantages – Players in the futures market – Types of (6)
Margin –Trading mechanism of Futures contract- Role of clearing house – Settlement procedures –Stock
Index futures –Interest rate futures –currency futures- Pricing of futures contract – Cash and carry
approach
Options: Options- Types- Pay off Long call & Put- Short Call & Put – In the money –At the money – out of (8)
the money –Option pricing models :Time value – Intrinsic value –Volatality- Types - Binomial model- Black
schools model-Option Greeks- Option Calculator –-Option trading strategies –Excel worksheet
calculations -Exercises
Swap: Types- : Interest rate swap- Currency swap –Valuation of swaps (6)
Advanced Financial Derivatives: Swap options –Interest rate collars-Non standard American options (4)
1. “NCFM Derivatives Module”, NSE Publication Department , Chennai
2. Don M Chance , “ An Introduction to Derivatives & Risk Management” ,Thompson South western Publication
,2004
3. John C Hull , “Options, Futures and other derivatives “, Prentice Hall International Editions , Sixth Edition ,2006
4. Francesa Taylor , “Mastering Derivatives Markets : A Step-By-Step Guide to the Products,
Applications and Risks”, Pearson Publication 3/e,2007
st
5. SSS Kumar,” Financial Derivatives”, Prentice Hall of India Publication, 1 Edition,2007
STREAM B: MARKETING
Total 30
REFERENCES:
2. Krishnama C, Ramakrishnan, “Rural Marketing: Text and Cases”, Pearson Education, Delhi 2002
Branding Building: Consumer products, consumer durables, services, rural, commodities, corporate
(9)
brand building, retail branding
Brand success: strategic success, product success, brand associations, creating a brand niche (6)
Global Branding, Global Brands, Global Brand Planning system, Global Brand Leadership, Cross-
(3)
Country Synergy.
Total 30
REFERENCES:
1. Aaker D, “Building Strong Brands”, Free Press, New York, 2002
nd
2. Hoffer, Kaferer J, “Strategic Brand Management”, 2 ed., Kogan Page, New Delhi, 2004.
3. Moorthi Y L R, “Brand management”, Vikas Publications House Pvt. Ltd., Mumbai, 2003.
4. Ries A L, Trout J, “Positioning the battle of the mind”, Warner Books, New Delhi, 1986
5. Sengupta S, “Brand Positioning”, Tata McGraw Hill, New Delhi, 2003.
Introduction to Services Marketing - Evolution of the Service Sector Characteristic of Services, Marketing (5)
implications, Service Classification and - service marketing mix.
Consumer behaviour and services – Evaluation of consumer's Dissatisfaction and Service perception and (2)
their implication for marketers.
People: Understanding the role of the fifth P, Internal Marketing, Investing in people for Strategic Service (5)
Advantage.
Process: Role and Structure of Service process, Managing Demand and Capacity, Understanding Patterns
of Demand for Services, Demand Management Strategies.
Physical Evidence: Physical Evidence and Service Scope, types of Physical evidence and their Marketing
Implication, Managing Physical evidence strategic advantage.
Product: Concept of the service product, Core Tangibles and Augmented product, Understanding supporting (2)
and Facilitating Services, Developing the Service Product.
Service Quality: Issues and Concept of Service Quality, dimensions of Service Quality, managing Service (4)
Quality.
Segmentation Targeting and Positioning of Services: Segmentation of the market for services, Positioning (3)
through the value-chain, Positioning alternatives.
Pricing : Understand Cost components of price, Pricing techniques and Strategies, Price Bundling As a (2)
concept, consumer Expectations and the pricing decision.
Promotion: Key issues in Services promotion, Word-of-mouth, public Relations and Image Management, (2)
Promotional Tools and Campaign Planning.
Distribution and Customer Service: Distribution and Customer Service, Channels for Services, Role of (2)
Intermediaries, Location Decisions and Franchising.
Services Strategies: Identification of Critical Success Factors for developing Effective Services Strategies. (3)
30
Total
REFERENCES:
1. Ravishankar, “Services Marketing: The Indian perspective”, Excel Book, New Delhi, 2002.
nd
2. Valarie A Zeithaml & Mary Jo Bitner, “Services Marketing”, 2 edition, Tata Mc Graw Hill, 2001.
3. Roland T Rust, Anthony J Zahorik, Timothy L Keiningham , “Service Marketing”, Addison Wesley
Longman, 1999.
4. John E G Bateson and K Douglas Hoffman, “Managing Services Marketing - Text and Readings”, The
Dryden Press, 1999.
5. Helen Woodruffe, “Services Marketing”, Macmillan India Ltd., New Delhi, 1997
6. Harsh Verma, “Marketing of Services”, Global Business Press, New Delhi , 1994
7. Payne, “Essence of Service Marketing”, Prentice Hall of India, New Delhi, 1996.
09GMB4 : RETAIL MANAGEMENT
(Course Facilitator : Dr.D.Sudharani Ravindran)
Building and Sustaining Relationships Through Customer Value: Basic Principles of Good Retailing – (3)
Create Customer Value – Customer Complaints E-tailing, Life Style Marketing.
Strategic Planning in Retailing: Retail Strategy – Mission –Goals – Customer – Marketing Mix, (4)
Positioning.
Ownership and Strategy Mix: Category by Ownership, Type of Store, Strategy Mix, Non store Sales, (6)
Service Vs Product Retailing, Existence of Departmental Stores. Wheel of Retailing - Concept –
Benchmark for Performance – Traditional Supermarkets.
Retail Atmospherics, Establishing and Maintaining a Retail Image: Elements of Retail Atmospherics – (3)
Design Interiors, Exterior, Layout, Display, Décor
Developing and Implementing Merchandising Plans Information on Trends, Efficient and Optimal Mix, (4)
Depth and Width of Assortment, Reduced Inventory Costs and Stock out, Category Management.
Total 30
REFERENCES:
Advertising – Definition – Nature – Role of advertising in modern business world. Advertising and marketing mix – (4)
Advertising objectives – Benefits – Economic aspects – Ethics in advertising
Advertising business : The Ad manager – The Agency – Ad Plan – Organization of Ad Agency – Basic principles – (4)
Agency compensation – Public relations
Media overview : Types of media – Media selection – Media Plan – Media cost and availability – Matching media (4)
and market – Geographical selectivity – Media strategy – Media mix – Media scheduling – Comparative evaluation
Sales promotion : Importance and uses – sales promotion techniques – sales promotion letter, catalogues, POPs, (4)
demonstration, coupons, premiums, free offer, price-offs, contests, etc., - Trade fairs and exhibitions – Sponsoring
events – sales promotion through merchandising – Organising sales promotion campaigns – Potential ad limitations
of sales promotion
Total 30
REFERENCES:
th
1. Anker D, Rajeev Batra & John G. Myers, “Advertising Management (5 ed.)”, Prentice – Hall of India, 2004
2. Mahendra Mohan, “Advertising Management – Concepts and Cases”, Tata McGraw Hill Company, New Delhi,
2007
th
3. George E. Belch and Michael A. Belch, “Introduction to Advertising and Promotion (6 Ed.)”, Irwin. Illinois Tata
McGraw Hill Company, New Delhi, 2007
Sales organization structure : Sales management positions – Inter departmental relations (2)
Personal selling – objective – steps – strategies – determining sales force profile – product – market analysis. (3)
Determining sales force size – customer oriented selling strategies
Sales force recruitment – selection – training – motivation – compensation – Evaluation and supervision (4)
Sales process – prospecting, building rapport, presentation, handling objections, closing the sale, building (5)
relationship.
Distribution logistics : Elements of physical distribution – ware housing – inventory decision, transportation, trends in (5)
distribution.
Creating the channel : Deciding the number and location of channel Members. Selection and appointment of (4)
dealers. Managing the dealer Network – dealer – principal relations, dealer motivation, dealer training –
Performance appraisal of dealers
Total 30
REFERENCES:
st
1. Tapan K Panda, Sunil Sahadev, “Sales and Distribution Management 1 Edition Oxford Publication, 2005.
2. Richard R Still, Edward W Cundiff and Norman A P Govini, “Sales Management Decisions”, Strategies and
th
Cases, 5 ed., Prentice Hall of India, New Delhi, 1997.
3. Havaldar K K, Cavale V M, “Sales and Distribution Management”, Tata – McGraw Hill, Delhi, 2008
4. Venugopalan “Sales and Distribution Management”, Response Books New Delhi 2008
5. Gupta S L “Sales and Distribution Management”, Excel Books, New Delhi 2005
Product Research : New Product Research – Idea Generation, Idea Screening – Concept Development and Testing, (6)
Business Analysis, Product Development, Test Marketing, Commercialization – Product Life Cycle Research –
Product – Mix Research
Sales Control Research : Sales Forecasting – Sales Analysis – Sales Potential – Methods for Developing Marketing (6)
Potentials – Direct Data Methods, Corollary Data Method – Use of Surveys to Determine Potentials
Advertising Research : Advertising Content Research, Advertising Media Research, Advertising Effectiveness (6)
Research
Ethics in Marketing Research : Treatment of Respondents, Buyers & Researchers – International Code of Marketing (6)
Research Practice- Segmentation research
Total 30
REFERENCES:
1. Beri, G.C. “Marketing Research”, fourth Edition, Tata McGraw-Hill Publication Ltd., New Delhi, 2008
2. Cooper and Schindler, “Marketing Research- Concepts and cases”, Tata Mcgraw Hill, New Delhi, 2006.
3. Naresh K Malhotra. ”Marketing Research” ,Pearson education, fifth edition, New Delhi, 2007.
4. Rajendra Nargunkar, “Marketing Research- Text and cases”, third edition, Tata Mcgraw Hill, New Delhi, 2008.
5. Shao Zhou, “Marketing Research-Indian Edition”, Cengage Learning, New Delhi 2008.
The Human Resource Environment : Technology and Organizational Structure – Management Trends – (4)
International Developments - Legal Environment: Equal Opportunity – Sexual Harassment - Issues in handling
Surplus Labour – Outsourcing – SEZ and Labour Legislations.
Strategy Formulation : Theoretical Foundations – International Strategy – Human Resource Contributions to (2)
Strategy
Human Resource Planning : Overview of Human Resource Planning – Managerial Issues in Planning – Selecting (3)
Forecasting Techniques – Forecasting the Supply of Human Resources – Forecasting the Demand for Human
Resources
Strategy Implementation: Workforce Utilization and Employment Practices – Efficient Utilization of Human (4)
Resources – Dealing with employee Shortages – Selection of Employees – Dealing with Employee Surpluses –
Special Implementation Challenges
Strategy Implementation : Reward and Development Systems – Strategically Oriented Performance (3)
Measurement Systems – Employee Development
The Performance Impact of Human Resource Practices – Individual High-performance Practices – Limitations of (3)
Individual Practices – Evolution of Practices – Systems of High-performance Human Resource Practices – Individual
Best Practices vs. Systems of Practices
Human Resource Evaluation: Overview of Evaluation – Approaches to Evaluation – Prevalence of Evaluation – (3)
Evaluating Strategic Contributions of Traditional Areas
Cases (5)
Total 30
REFERENCES:
1. Greer, R, Charles, “Strategic Human Resource Management – A General Managerial Approach”, Pearson
nd
Education, New Delhi, 2 Edition, 2006.
2. Mello, A, Jeffery, “Strategic Human Resource Management”, South Western, New Delhi, 2007.
3. Schuler R S and Jackson S E, “Strategic Human Resource Management”, Blackwell Publishers, New
nd
Delhi, 2 edition, 2008.
4. Venkata Ratnam, C.S. “ Industrial Relations”, Oxford Press, New Delhi, 2006.
5. Chanda, Ashok and Kabra, Shilpa, “Human Resource Strategy – Architecture for Change”, Response
Books, New Delhi, 2002.
6. “Strategic Human Resource Management – for change Development and Performance”, Beacon Books,
1998.
Human Process Interventions : Interpersonal and Group Process Approaches, Organization Process Approaches, (7)
HRM Interventions: Performance Management, Career Planning & Development Interventions
Strategic and Techno Structural Interventions : Organizational Restructuring, Organizational transformation, work (5)
design and redesign, Socio-technical systems, Quality circles, Employee Involvement, Total Quality Management
Learning Organization and Organizational Effectiveness : Significance of Learning Organization to Organizational (4)
effectiveness, Establishing Learning Dynamics in Organizations, Building a Learning Organization
Total 30
REFERENCES:
1. Cummings, G, Thomas and Worley, G, Christopher, “Organization Development and Change”, Thomson
Publications, 2005
2. French, L, Wendell and Bell, H, Cecil, “Organization Development – behavioral Science Interventions for
Organizational Improvement”, Prentice Hall, New Delhi, 2005.
3. Pareek, Udai, “Training Instruments in HRD and OD”, Tata McGraw Hill, New Delhi, 2004
4. Marquardt, J, Michael, “Building the learning Organization”, Jaico Books, New Delhi, 2003
5. Organizational Culture: A Sociological Perspective (R. Goffee & G. Jones), The International Handbook of
Organizational Culture and Climate; Cary L. Cooper (Editor), Sue Cartwright (Editor), P. Christopher Earley
(Editor), Wiley, 2001
(3)
Anticipating Change, Link to Strategy initiating Change, Strategic Planning Process, progress for
change, mindset of change, awareness of responses.
(3)
Theories and modules of Change: The degree of change and types of organizational change and
change strategy modules.
(4)
Planning and evaluating change, planning, evaluation for the future the pathway incorporating new
activities, planning and improving methodologies, creating a change management plan.
(4)
Organisational Culture and Change: Organisational Culture, the cultural web rituals and routines,
status of organizational culture, incorporating organizational culture into a change plan.
Responses, responses to change, strategies for overcoming responses to change, incorporating (4)
responses into the change management plan, leading change, change leader or change manager,
leadership styles, improvement of growing new leaders, incorporating leadership into the change
management plan.
Change Roles, Change Sponsors, Change Agents, Change Allies and Change (3)
Advocates
(2)
Measuring Achievement, the role of Management, mid course corrections, celebrating milestones,
types of measures.
Case Study
(5)
TOTAL 30
REFERENCES:
1. Harigopal, ” Management Of Organizational Change: Leveraging Transformation” Sage Publications, 2006.
2. Linda Holbeche, “Understanding Change – Theory, Implementation and Success”,Elsevier, 2006.
3. Cummings & Worley, “Organisation Development & Change”, Thomson, South-Western, Seventh
Edition,2005.
4. Colin Coulson-Thomas, “Transforming the Company – Manage Change, Compete & Win”,Kogan Page,
2002.
5. Ian Palmer, Richard Dunford & Gib Akin, “Managing Organizaitonal Change – A Multiple Perspectives
Approach”, Tata McGraw-Hill Publishing Company Ltd, New Delhi, 2008.
HRD: A conceptual analysis – HRD system – mechanisms – HRD Climate and culture (2)
Influences on Employees behaviour – model of employee behaviour – External influences – Internal factors that (3)
influence employer behavior
Learning and HRD – Learning principles – maximizing learning – Individual differences in the Learning process – (3)
Learning strategies and styles – Recent developments in Instructional and cognitive psychology
Analysis of the role for development – developing the person in the role – performance review and counseling- (3)
potential appraisal- –Assessment centre- career and succession planning
Training and Development – meaning and importance – Role – Training Process model emerging developments (2)
Identification of training needs – organizational analysis – Task Analysis – person analysis – prioritizing HRD needs (3)
Designing T & D programs – Defining the objectives – make / buy Decision – selecting the trainers – preparing (4)
lesson plan, training Methods, materials – scheduling
Implementing T & D programs – Training delivery methods, principles Involved in selection – Techniques of training (3)
different levels – Outdoor management exercise
Evaluating T & D programs – Purpose – methods and techniques (2)
Transfer of training – issues – transfer process – theories – strategies – Organization and work environmental (3)
factors that influence transfer of training
Total 30
REFERENCES :
Introduction to labour legislations, classification, sources and development of labour legislation's, (2)
major principles of legislation
Industrial Disputes Act, Problems of industrial peace, grievance and disciplinary procedures. (6)
The Minimum Wages Act, Payment of Wages Act, Payment of Bonus Act (3)
Total 30
REFERENCES:
1. Pylee P V and A Simon George, “Industrial relations and personnel Management”, Vikas Publishing House Pvt
Ltd., New Delhi , 1995
2. Subramanian V, “The Industrial Disputes Act 1947”, Madras Book Agency, 1995.
nd
3. Bulchandani K R, “Industrial relations & Personnel Management”, 2 ed., Himalaya Publishing House, 1981.
4. Subramanian V, “The Factories Act 1984”, Madras Book Agency, 1994.
5. Subramani P N, Rajendran G, “Human Resources Management and Industrial Relations”, Himalaya Publishing
House, New Delhi, 2001.
Performance Management Process: Relevance of Objectives in organizations and Performance Management, (4)
Organizational and Individual Performance in Performance Management, Process of Performance Management,
Performance Management and Human Resource Management
Performance Planning and Analysis: What is Performance Planning, Performance Planning and Performance (5)
Analysis, KPAs and Performance Planning, Components of Performance Planning, Objectives of Performance
Analysis, Performance Analysis Process
Performance Review and Discussion: Significance of Performance Review in Performance Management, Process (4)
of Performance Review, Performance Ratings: Factors affecting appraisals, Methods and Errors, Reducing Rater
Biases. Performance Review Discussions: Objectives, Requisites, Process, Role of Mentoring and Coaching in
Performance Review Discussions
Implementing Performance Management System: Operationalizing change through Performance Management (5)
Process, Factors affecting Implementation, Pitfalls of Implementation
Experiences in Performance Management: Traditional Practices in the Industry, Recent approaches in practice, (8)
Case studies of Performance Management Systems in select organizations
Total 30
References:
1. Kohli A S and Deb T, “Performance Management”, Oxford University Press, 2008.
nd
2. Herman Aguinis, “Performance Management”, Pearson Education, 2 edition, 2009.
3. Rao, T.V., “Performance Management and Appraisal Systems – HR Tools for Global Competitiveness”
Response Books, New Delhi, 2007
4. Chadha Prem, “Performance Management – It’s about Performing – Not just Appraising”, Macmillan India
Limited, New Delhi, 2003.
5. Johnson, C. Merle, Redmon, K, William, Mawhinney, ed., “Handbook of Organizational Performance –
Behaviour Analysis and Management”, Jaico Publishing House, New Delhi, 2002
08GMC7: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
(Course Facilitator : Dr.T.G.Vijaya)
International Organization - Approaches to the study of comparative employment policy - Convergence (3)
theory, the cultural approach the institutionalist perspective
International HRM Models- Poole's adaptation of the Harvard model - The brewster and Bournois model (3)
of International HRM - Controversy International HRM - Problems of International Research
Internationalization of Business - Types of International Business, How inter country Differences Affect (2)
HRM
Why International assignments fail? - International Staffing Policy, Selecting International Managers, (2)
Adaptability Screening
Performance appraisal of International Managers - International Labour relations, Repatriation: Problems (3)
and solutions.
Human Resource Management and Europe - The European community and origin & development - (4)
Controversy - EUROSCELEROSIS or Social dumping Recent History and contemporary development in
post Communist Eastern European Management & Labour relations
Human Resource Management and USA - Roots of American HRM wider impact of HRM. (2)
Human Resource Management and Japan- Some innovative Japanese Management techniques such as (3)
just in time theory, quality circles and Kaizen- Influence of Japanese Management Practices on Western
Employment practices.
Cases (6)
Total 30
REFERENCES:
1. Dowling, Peter.J, Welch, Denice E, International Human Resource Management, Excel Books (Thomson
th
learning), 4 edition, 2007.
2. Pucik, Barsoux, Irwin, The Global Challenge- framework for international human resource management,
Tata McGraw-Hill Evans, 2002.
3. Monir H Tayeb, International Human Resource Management -–Oxford University Press - 2005.
4. International Human Resource Management - Hugh Scullion, Margarel Linehan - Palgrave McMillan, 2005.
5. Anne Wit Harzing & Joris Van, Ruysse Veldt ,International HRM, , Sage Publication, 2005.
6. Hugh SculIion,, Margaret Linehan International HRM , Pal grave, 2004
Scope and challenges of International marketing; developing global awareness – strategic orientation
(2)
Planning and organizing international marketing: Market entry strategies – organizational set-up
(2)
Consumer Product strategy: standardizing and adaptation – global brands and national brands – product
strategy in services segment.
(4)
Product strategy for Business: quality and global standards – business services – relationship marketing
(2)
Integrated marketing communications and advertising: standardization and adaptation – legal and
linguistic limitations
(4)
Personal selling and sales management: recruiting, training and motivating sales force – evaluating
and controlling
(4)
Pricing strategy: approaches for international pricing – leasing – counter trade – transfer pricing
(4)
Current issues and case discussions
(4)
-------
-----
Total
(30)
---
---------
REFERENCES
1. Philip R Cateora, John L Graham and Prashant Salwar, International Marketing, Tata McGrow-Hill, New
Delhi, Indian Edition, 2008.
2. Sak Onkvisit and John L Shaw, International Marketing, Indian edition, Pearson Education (Singapore),…..
3. Warren J Keegan, Global Marketing Management, Indian edition, Pearson Prentice Hall,….
Distinction between foreign trade and domestic trade – need for elaborate procedure and documentation for export (2)
Legal requirements for exporting: Importer – Exporter Code Number – need to register with Sales Tax Department, (2)
Central Excise Department and Export Promotion Councils / Commodity Boards
Selecting export product: considerations of product knowledge, foreign demand – basis for deciding on the number (3)
of products for export – impact of Foreign Trade Policy of India on product selection
Selecting export markets: country identification, risk evaluation; deciding on the number of export markets (2)
Concluding a sound export contract: essential elements of an export Contract – Incoterms, Terms of Payment and (4)
Letter of Credit
Central Excise clearance, Customs clearance exchange control regulations and formalities, port formalities (4)
Export Documents: Transport documents including Combined Transport Document, Commercial documents – (5)
characteristics and the uses of various documents
Negotiation of documents – action in the event of discrepancies – action in the event of non-acceptance / non- (2)
payment
Insurance for export: marine insurance, export credit insurance, product liability insurance (3)
Total 30
References :
1. Aseem Kumar, “Export and Import management”, Excel books, 2007
2. Govindan A, “Study Materials”, PSG Institute of Management, 2005
3. Jeevanandam C, “Foreign Exchange: Practices, Concepts and Control”, Sultan Chand, 2002
4. Foreign Trade Policy, “Handbook of Export Procedure (2004 – 2009) and Annual Report of the Ministry of
Commerce”, Govt. of India
Logistics Management: The concept and definition – Objectives and Key elements of the
(2)
logistics system - Importance of logistics management
Logistics Strategy Support in Business Strategy: Logistics interface with marketing -
Logistics, value-chain concept and production efficiency - Towards logistical efficiency and (4)
profitability
World Shipping Vessels: Types of ships - Vessel related specifications and size of the Vessels -
(3)
Flags of convenience
Shipping Systems: Liner services and Tramp services - Conference system - Chartering - Baltic
(3)
Freight Exchange
Shipping Intermediaries: Shipping Agent - Freight Brokers - Freight forwarder – Stevedores –
(3)
NVOCC
Containerisation: - Unitisation concept - Packaging for export - Genesis of containers -
(3)
Classification of containers - Benefits to trade - Constraints in containerization
ICDs: Roles and functions - Export, import clearance through ICDs - Container Freight Station
(2)
(CFS) – CONCOR
Multimodal transportation (MMT): Intermodal operation (Container & Land Bridges) – CTD -
(2)
MMT Contribution to logistical efficiency - Problems and prospects of MMT - Legislature for MMT
International Air Transport: Air Transport – advantages and constraints - Air Cargo tariff
(4)
structure – IATA
Total 30
REFERENCES:
1. David P, “International Logistics”, Biztantra, New Delhi, 2006 (Chapters 1, 9, 10, 11, 12 & 14)
2. Krishnaveni Muthiah, “Logistics Management and World Sea Borne Trade”, Himalaya Publishing House,
Mumbai, 2004
ND
3. Donald J Bowersox, David J Clsss, “Logistical Management”, Tata McGraw Hill, New Delhi, 2 Edition,
2007, (Chapters 10, 12, 13, 14 & 15),
4. Dr. Chandran R, “International Business”, Jaico Publishing House, Mumbai (Chapters 1, 15 & 16), 2006
5. Ronald H Ballou, “Business Logistics / Supply Chain Management”, Pearson Education (Chapter 6 –
pages 164 – 184), 2004
6. Selected papers on ITL from IIFT; (available in reference section of the library)
7. Study material on “International Trade Procedures & Documentation” prepared by Prof.A.Govindan
8. Vinod V Sople, “Logistics Management”, Pearson Education, New Delhi, 2004
Global sourcing – strategic importance of global sourcing – key factors for consideration (2)
Import contracts: basic elements of purchase contract – Import Letter of Credit – importing on credit basis – various (3)
options for financing imports
The Indian import regime – export – linked import facilities – Advance Licences – EPCG licences (5)
Import formalities for 100% EOUs, units located in Technology Parks, Special Economic Zones (3)
Risk Management: management of transit risks, foreign exchange fluctuation risks, other risks (4)
Total 30
References :
1. Aseem Kumar, “Export and Import management”, Excel books, 2007
2. Govindan A, “Study Materials”, PSG Institute of Management, 2005
3. Jeevanandam C, “Foreign Exchange: Practices, Concepts and Control”, Sultan Chand, 2002
4. Foreign Trade Policy, “Handbook of Export Procedure (2004 – 2009) and Annual of the Ministry of Commerce”,
Govt. of India
5. Journals on India’s Foreign Trade
6. Forum, a periodical publication of International Trade Centre (UNCTAD/WTO), Geneva
Introduction to international finance: Global trade, Capital movements and International finance – FDI and FII (2)
Foreign Exchange – Sources and Uses: Foreign Trade and Foreign Exchange - Balance of Payments (2)
International Exchange Systems: Fixed and Floating Exchange Rates - Exchange Rate System prior to IMF - (5)
Exchange Rate - System under IMF - External value of Rupee - Convertibility of Rupee
(7)
Exchange Control: Objectives of Exchange Control - Methods of Exchange Control - Import Control - Exchange
Control in India -
Foreign Exchange Management Act, 1999 - Administration of Foreign Exchange - Functions of a Foreign Exchange
Department - Correspondent Relationship between Banks - Foreign Currency Accounts
(7)
Foreign Exchange Transactions: Purchase and Sale Transactions - Exchange Quotations - Sport and Forward
Transactions - Ready Exchange Rates - Ready Rates based on Cross Rates - Forward Exchange Contracts – Inter
bank Deals - Execution of Forward Contract - Execution of Cancellation / Extension of Forward Contract
International Financial Institutions: International Monetary Fund - Special Drawing Rights - International Bank for (7)
Reconstruction and Development - International Finance Corporation -International Development Association -
Multilateral Investment Guarantee Agency - Asian Development Bank
Total 30
References:
1. P G Apte, “International Financial Management”, Third edition, Tata McGraw Hill, New Delhi, 2002.
th
2. Jeevanandam C, “Foreign Exchange and Risk Management”, 9 Edition, Sultan Chand & Sons., New Delhi,
2004.
► Asia-Pacific
► Europe
► Latin America
► Middle-east
► Africa
► North America
Total 30 hours
References:
World merchandise trade: a historical review of growth and trends – world trade in recent years – leading (5)
players and major items – India’s position in world merchandise trade
World trade in services: a historical review of growth and trends – major items – major exporting and importing (5)
countries – India’s position in world trade in services
India’s trade in merchandise and in services – sector-wise study of performance over the years – major (8)
developments and issues – problems and prospects
India’s trade policy and new initiatives – SAFTA, relations with ASEAN, bilateral free trade agreements (8)
Total 30
References :
1. WTO publications
2. India’s trade statistics published by DGCI&S and by CMIE
3. RBI annual reports and other publications
4. Annual Report of the Ministry of Commerce
5. Economic and Trade newspapers and journals
6. Rakesh Mohan, Facts of Indian Economy, Oxford University Press, 2002
Evolution of the concept of entrepreneur – the nature and concept of entrepreneurship – historical (1)
perspective.
Determination of entrepreneurial potential – factors in Entrepreneurial success. Ethics and Social (5)
Responsibility of entrepreneurs. The future of entrepreneurship
Entrepreneurial motivation – motivation theories – motivating factors – achievement motivation. Locus of (5)
control. Childhood family environment, education and personal values. Role models and support
systems
Entrepreneurial feelings and entrepreneurial mindset. The socio-cultural impact. (2)
Role of Government, Financial institutions and other organisations in the entrepreneurial growth. (5)
Total 30
REFERENCES:
th
1. Hisrich D. Robert &Peters P. Michael, “Enterpreneurship”, Tata Mc Graw – Hill, New Delhi , 6 edition, 2007.
2. Holt H. David, “Enterpreneurship”, New Venture Creation, Prentice - Hall of India Pvt. Ltd., New Delhi, 2000
3. Kuratko F. Donald, Hodgetts M. Richard, “Entrepreneurship: Theory, Process, and Practice”, Thomson South-
Western, Ohio, 2004
4. Greene L. Cynthia, “Entrepreneurship Ideas in Action”, Thomson South-Wester, Cincinnati, 2000.
5. Bolton Bill and Thompson John, “Entrepreneurs Talent, Temperament, Technique”, Elsevier Butterworth-
Heinemann, Oxford, 2004.
The Creative Problem-solving Structure – Creativity and Creative Groups – Characteristics of Creative Groups – (7)
Idea generation and development – Improve the idea to Commercialisation process
Innovation in business – Types of innovation – Creating and identifying opportunities for innovation – The (3)
technological innovation Process.
Research & Development Management in Entrepreneurial ventures – Matching the Individual entrepreneur’s needs (3)
and the organizational needs in R & D.
The Corporate Technological innovation-planning and strategies – Development of and innovation friendly culture – (4)
Establishment of strategic Direction – Involvement with innovation.
Innovation and Entrepreneurship – Creating new technological venture – Innovation and Intrapreneurship. (3)
Building capabilities for execution – Analyse Processes used by ventures that seek to establish new markets. (4)
Capturing value from innovation – Licensing, Patent rights – Commercialise by the same firm – outsource – vertical (3)
integration – acquisition.
Total 30
REFERENCES:
1. Ceserani Jonne, Greatwood Peter, “Innovation and Creativity”, Crest Publishing House New Delhi, 2001.
2. Plsek E. Paul, “Creativity, Innovation and Quality”, Prentice-Hall of India Private Limited, New Delhi, 2000.
3. “Managing Creativity and Innovation”, Harvard Business Essentials, H B School Press, Boston, 2003.
4. Tucker B. Robert, “Driving Growth Through Innovation, How leading firms are transforming their futures”, East
West Books (Madras) Pvt., Ltd., Chennai, 2002.
5. Khandwalla N. Pradip, “Lifelong Creativity An Unending Quest”, Tata McGraw-Hill Publishing Company, 2004.
08GME3: NEW VENTURE CREATION AND MANAGEMENT
(Course Facilitator : Mr.Suresh Kumar , Guest Faculty)
Identifying new venture opportunities – Environment Scanning – Innovation – Generation of ideas for new products (4)
or services – products suitable for different sizes of organizations
Business Opportunity Guidance – Business Opportunity Identification – Creating, Shaping, Recognition and Seizing, (4)
Screening of opportunities
Evaluating new venture opportunities – establishing the Feasibility of new ventures (2)
Feasibility analysis – Technical –product and or service inventions, technology – new processes. Marketing – (5)
Importance of market orientation – Market research.
Finance – Asset management – sources of finance for a new venture – equity financing, venture capital and debt (5)
financing.
Managing the newly created venture – legal forms of businesses – the entrepreneurial team – matching human (4)
resources – needs and skills – networking. Human resources – assessing organizational capabilities.
Business Plan Preparation – Benefits of a Business Plan – Elements of the Business Plan – Developing a well (4)
conceived Business Plan – Guidelines to Write a Business Plan – Format & Presentation – Critique the Plan.
The Performance, Problems, and Paradoxes of Family Enterprises - What is a family business? ,Why family (6)
firms outperform the market ,How family firms dominate the economy ,The family business paradigm
Balancing Family and Business - “Shirt sleeves to shirt sleeves in 3 generations" ,3 circles model ,Resolving the (6)
family versus business paradox ,Evaluating "family first" versus "business first" orientation
Generational Evolution of Business Families - The life cycle of the business, the family, the individual ,Forms (6)
and structures of ownership ,Critical issues for continuity
Family Dynamics - Understanding how families work ,Systems analysis and systems intervention ,Family code (6)
Genograms
The Enterprising Family - Family offices, family foundations and family investment companies - "Best practices" of
(6)
long lasting families-in-business--a course summary
Total 30
REFERENCES:
1. John Ward, Denise Kenyon – Rouvinez , “Family Business Key Issues” , Palgrave Mac Millan , New York, 2005.
2. Carlock R.S and Ward J L, “Strategic Planning for the Family Business”, Palgrave Mac Millan , New York, 2001
.
3. Business Review (An Academy Journal).
4. The Family Business Management Handbook, 1996.
Total 30
REFERENCES :
1. John Ward, Denise Kenyon – Rouvinez, “Family Business Key Issues”, Palgrave Mac Millan, New York, 2005.
2. Carlock R.S and Ward J L, “Strategic Planning for the Family Business”, Palgrave Mac Millan, New York, 2001.
3. Family Business Review (An Academy Journal).
4. The Family Business Management Handbook
5. The Family Business Succession Handbook
6. The Family Business Leadership Handbook
Introduction - Models Tools & Frameworks. Their use in strategy formulation, execution and evaluation. Limitations. (5)
Industry and Competitive analysis – Porter’s 5 forces model, Industry attractiveness framework, Strategic group (5)
mapping, Environmental scanning, Porter’s generic strategic framework, Miles & Snow framework.
Company Resources & Competitive Capability Analysis – SWOT analysis, SPACE matrix. For diversified (15)
companies or companies with multiple business units – BCG matrix , I/E attractiveness strength grid, Grand strategy
matrix, Strategic, Resource, Competitive and Managerial Resources fit analysis. Strategic cost analysis, value
chains, Activity based costing, Benchmarking, Competitive strength assessments and Quantitative Strategic
Planning matrix.(QSPM)
Strategy Execution & Evaluation – TQM, Reengineering, Best practices, Balanced Scorecard, Strategy Maps. (5)
Total 30
REFERENCES :
1. David, “Strategic Management – Concepts and Cases”, Prentice-Hall India, 2004
2. Thompson & Strickland, “Strategic Management – Concepts and Cases”, Tata McGraw Hill, 2001
3. Dess, Lumpkin & Taylor, “Strategic Management – Creating Competitive Advantages”, McGraw Hill, 2006
th
4. Hill & Jones, “Strategic Management – An Integrated Approach”, Biztantra., 6 Ed, 2004
5. Hitt, Ireland & Hoskisson, “Strategic Management – Competitiveness and Globalization”, South Western
Thomson Learning, 2005
Introduction to ERP – Benefits – ERP & Related Technologies – Business Process Reengineering - Supply Chain (4)
Management
ERP Implementation – Life cycle – Methodology – Hidden costs – Organizing the Implementation – Vendors (4)
Consultants and Users – Application Service Provider Model for ERP Implementation
Business Modules in an ERP Package – Finance – Manufacturing – Human Resources – Plant Maintenance – (4)
Materials Management – Quality Management – Sales and Distribution
Operation and Maintenance of ERP System - Measuring performance of ERP System - Maximizing the ERP System (2)
Managing ERP Projects – Risk/Failure factors in ERP Implementation – Mitigating Implementation Risks – ERP (2)
failure – Evaluating ERP Projects
(4)
ERP Market Place – Service Oriented Market Place – ERP and E-Commerce – Future Direction of ERP
Total 30
REFERENCES:
1. Alexis Leon, “ERP Demystified”, Tata McGraw-Hill Publishing Company Limited, Second Edition, 2008
2. Ashim Raj Singla, “Enterprise Resource Planning”, Cengage Learning, 2008
3. Mary Sumner, “Enterprise Resource Planning”, Pearson Education, 2008
nd
4. Vinod Kumar Garg and N.K.Venkitakrishnan, “Enterprise Resource Planning-Concepts and Practice”, 2
Edition, Prentice Hall of India Private Limited, 2003.
5. David L.OLSON, “Managerial Issues of Enterprise Resource Planning Systems”, Tata McGraw Hill Edition,
2004.
6. Paulraj Ponniah, “Datawarehousing Fundamentals”, John Wiley & Sons, Inc, Singapore, 2003
Introduction to Knowledge Management – KM’s Value Proposition – Drivers of KM – Knowledge Centric Drivers – (6)
Technology Drivers – Organizational Structure Based Drivers – Personnel Focussed Drivers – Process Drivers –
Economic Drivers – Creating the knowledge Edge.
Information to Knowledge Transformation – Conversion Process – Knowledge Categories, components – and Flows (8)
in an enterprise – Knowledge Management Systems and Existing Technology – Differences with Data Warehouse –
Intranet – Extranet – The Survival Imperative – Difficulties and Coping Mechanisms for Knowledge Management.
Knowledge Management Road Map – Infrastructural Evaluation – KM System Analysis, Design and Development – (5)
Deployment – Metrics for performance Evaluation.
Knowledge Audit and Analysis – Planning – Conducting the Knowledge Audit – Selecting the Audit Method – (5)
Choosing Company’s K Spots.
Designing the KM Team – Team Composition and Selection Criteria – Sizing Issues – CKO, CIO, CFO & CEO – (6)
relation – Successful CKO’s Technological and Organizational Functions.
Total 3(0)
REFERENCES:
1. Amrit Tiwana, “The Knowledge Management Tool Kit”, Pearson Education, Second Edition, 2004.
2. Elias M Awad & Hassan M Ghaziri, “Knowledge Management”, Pearson Education, 2004.
3. Irma Becerra, Avelino, Rajiv Sabherwal, “Knowledge Management and KM Software Package” , First Edition,
Prentice Hall, 2004.
4. Todd.R.Groft, Thomas P Jones, “Introduction to Knowledge Management: KM in business”, Butterworth –
Heinemann Publications, 2003.
5. Madanmohan Rao, “Knowledge Management Tools and Techniques”, Elsevier India Private Limited, New Delhi,
2005.
Introduction to Software Project Management Activities – Problems with Software Projects (4)
Project Planning & Project Evaluation – Overview of Stepwise Project planning – Strategic and Technical (3)
Assessment – Cost Benefit Analysis
Selection of Project Approach – Choosing technologies – Waterfall model – V process model – Spiral model – (3)
Software Prototyping
Software Effort Estimation – Cocomo model - Function points - Activity Planning & Risk Management (3)
Software Management Process Framework – Artifacts of Software Process – Workflows and Check Points of the (5)
Process
Iterative Process Planning – Work Breakdown Structures – Project Organizations and Responsibilities (3)
Process Automation – Metrics – Management and Quality Indicators – Metrics Automation - Tailoring the Process (3)
Managing modern project profiles – Next-Generation Software Economics – Modern Process Transitions (2)
Total 30
REFERENCES:
1. Bob Hughes and Mike Cotterell, “Software Project Management”, Tata McGraw Hill, New Delhi, Fourth Edition,
2006
2. Roger S. Pressman, Ph.D, “Software Engineering”, McGraw Hill, Sixth Edition, 2005
3. Walker Royce, “Software Project Management – A United Framework”, Pearson Education, 2007.
4. Robert K Wysocki, “Effective Software Project Management”, Wiley Publishing Inc, 2006
5. Shari Lawrence Pfleeger,Joanne M.Atlee, “Software Engineering - Theory and Practice”, Pearson Education,
Second Edition, 2008.
6. Andrew Stellman, Jennifer Geene, “Applied Software Project Management”, O’Reilly Publications, 2006
Introduction – Process Based Approach for Project Execution – Capability Maturity Model for Software – Processes (5)
– Architecture and Documentation – SEPG and Software Process – improvement Planning – Process Life cycle –
Project Management Process.
Project Initiation – Proposals and Contracts – Customer and Vendor Interaction. (1)
Requirements Specification and Management – Requirements Analysis and Specifications – Overall process – (4)
Template – Requirements change Management – Traceability Management.
Process Database and Process Capability Baseline – Software Metrics and Process management – Process Assets (4)
– Baseline Creation – Development – Process Improvement and analysis.
Effort Estimation and Scheduling – Effort Estimation Models – Bottom up Estimation – Top Down Estimation – (3)
Scheduling – Overall – Detailed Scheduling.
Quality Planning and Defect Estimation – Software Quality and Defects – Procedural Approach – Quantitative (3)
Approach – Planning – Estimating.
Project Management Plan – Planning – Tracking – Configuration Management – Document Control – Baseline – (4)
Configuration Control – Version / Revision Numbering.
Project Audits – Audit Process – Planning – Auditing – Follow up – Audit Analysis. (2)
Total 30
References :
st
[1] Jalote Pankaj, “CMM in Practice”, 1 Edition, Pearson Education, Noida, India, 2004.
[2] Humphrey W S, “Managing the Software Process”, Pearson Education, Singapore, 2005.
[3] Stephen H. Kan, “Metrics and Models in Software Quality Engineering”, Pearson Education, 2004.
[4] Rex Black, “Managing the Testing Process”, Wiley Dreamtech India (P) Ltd., 2004.
[5] Mary Beth Chrissis, Mike Konrad, Sandy Shrum, “CMMI : Guideline for Process Integration and Product
Improvement”, Pearson Education, 2004.
09GMF5: E-Commerce
(Course Facilitator : Guest Faculty)
Hrs
Introduction to E-Business and E-Commerce, Unique feature of E-commerce, E-commerce I and II (2)
E-commerce Business Models, B2C, B2B, C2C, P2P, M-commerce, Business Models in Emerging E-commerce (4)
areas
E-commerce Infrastructure, Internet Technology Background, Internet Protocols and Utility Programs, Internet II, (3)
Benefits,World Wide Web, Markup Languages,Internet and Web
Building E-commerce website, In-House vs Outsourcing, Choosing server software, Merchant Server software, (3)
Choosing the hardware, Demand side and Supply side, E-commerce site tools
Security and Encryption, E-commerce security environment, Security threats, Technology solutions, Encryption (4)
methods, Policies and Laws
E-Commerce Payment Systems, Credit Card Transactions, B2C Digital Payment Systems, B2B Payment Systems, (4)
Ethical, Social and Political Issues in E-commerce, Privacy and Information Rights, Intellectual Property Rights, (3)
Governance, Public Safety and Welfare
B2B E-Commerce : Supply Chain Management and Collaborative Commerce, Net Marketplaces, Private Industrial (4)
Networks
E-Business Strategy, Aligning IT with business strategy, The role of IT in facilitating e-commerce, Critical success (3)
factors in planning and execution for e-commerce
Total 30
References
1. “E-commerce Business, Technology and Society”, by Kenneth C.Laudon, Carol Guercio Traver, Pearson
Education Private Ltd.
2. “Strategic Management of e-Business”, by Stephen Chen, Wiley Publications, 2001
3. Electronic Commerce: A Managerial Perspective, Efraim Turban, David King, Jae Lee and others, Prentice
rd
Hall 2004, 3 Edition.
Hrs
09GMF6: Object Oriented Analysis and Design with UML
(Course Facilitator : Guest Faculty)
Object oriented programming : Principles of OO design, Objects, classes, messages and methods, decoupling for (2)
flexible software, Types and object specifications
Introduction to UML : Models and modeling, Unified Modeling Language, Design models and code (2)
Modeling with objects : Object properties, Links, Associations, Polymorphism, Dynamic Binding (4)
Business Modeling : Informal requirements, Use case modeling, Describing use cases, Structuring and completing (4)
the use case model
System Analysis : Object Design, Software Architecture, Use case realization (2)
System Design : Receiving input from the user, Producing Output, Data Storage, Design Model (4)
Implementation : Diagrams and strategies, Implementation of classes, associations and operations (2)
Class and Object Diagrams : Data types and classes, Associations, Generalization and specialization, (2)
Aggregation, Composition, N-ary associations, Qualified associations
Interaction Diagrams : Collaborations, Classifier roles, Association roles, Object creation and destruction, role (2)
multiplicity and iterated messages, Multiobjects, Conditional messages
State charts : Stage dependent behaviour, State, events and transitions, Initial and final states, Guard conditions, (2)
Action, Activities, Composite states, History states, Activity states
Component Diagrams : Dependencies, Components and artifacts, Component diagrams, Compilation (2)
dependencies, Components and interfaces
Constraints : Standard Constraints, Object Constraint Language, OCL data types and operations, Stereotyped (2)
constraints and generalization
Total 30
References:-
1. Mark Priestley, “Object-Oriented Design with UML”, Second Edition, TataMcGraw Hill, 2005
2. Ali Bahrami, “Object-Oriented Systems Development using Unified Modeling Language”, McGraw Hill
International Editions, 1999
3. James Runbaugh, Michael Blaha, William Premerlani, Frederick Eddy, William Lorensen, “Object Oriented
Modeling and Design”, Prentice Hall Publications, Seventh Edition, 1999
4. Bernd Bruegge, Allen H Dutoit, “Object Oriented Software Engineering”, Pearson Education, 2002
Data mining overview- Scope, need, effectiveness of data mining, embedding data mining into process, state of the (3)
industry, data mining methodology, types of data mining applications
References
[1] Berson A, Smith S and Thearling K, “Building Data mining Applications for CRM”, Tata McGrawHill, 2000
***************************
Technological Innovation and Creativity - Nature , Process and Importance of Technological Innovation - R&D and
Economic Development - Product Design, Marketing and Consumer - Innovation and Creativity
(6)
Organisation for R&D and Innovation - HRM Issues in Innovation and R&D - Leadership and R&D Management -
Organisation Design and Structure for R&D - R&D Project Management - Measurement, Evaluation and Assessment
of R&D
(8)
Macro Considerations - National R&D Infrastructure and Institutional Framework - Fiscal & Other Incentives and
Promotional/Support Measures - Industry, Institutional and Government Co-operation
(7)
Issues in R&D Management - Commercialisation of R&D - Management of IPRs - Financing of R&D Projects -
Role of Consultants in R&D
(5)
Total 30
References:
1. Trott P, “Innovation Management and New Product Development”, Financial Times, Pearson Publishing,
Delhi, 2000.
2. Martin MJC, “Managing Technological Innovation Entrepreneurship”, Reston Publishing Company, Virginia,
1984.
3. Tinstad JE, “How to Manage the R & D Staff”, Amacom, USA, 1991.
4. Satyawrat Ponkshe, “The Management of Intellectual Property”, UBS Publishers, New Delhi, 1991.
5. Margaret A. White and Garry D. Bruton, The Management of Technology and Innovation: A Strategic
Approach, Cengage Learning, 2007.
6. Eric Von Hippel, The Sources Of Innovation, Oxford University Press, 1988
09GMG7-SIX SIGMA
(Course Facilitator : Dr N Vivek, Dr J Sekkizhar)
Introduction : History of continuous improvement – Value and foundations of Six sigma and Lean-
(8)
Applications- Enterprise leadership responsibilities. – Change management
Organizational project management measures- Impact of stack holders, CTx requirements,
Benchmarking, performance measures (6)
Team management- Formation, Facilitation , Dynamics,
Define, Measure, Analyze, Improve and Control techniques –Voice of customer, project charter,
tracking, Data collection , Measurements , Basic statistics, Process capability, data analysis tools, (12)
Failure mode, GAP, root cause, waste analysis, DOE, TOC, Kaizen, SPC, TPM,
Design for six sigma Frame works and Applications- Common DFSS methods, DFX, Special
(4)
design tools.
Total 30
References
1. T.M. Kubiak and Donald W. Benbow, The certified six sigma Black belt Handbook, Pearson education, Second
Ed., 2010.
2. David M. Levine, Statistics for six sigma green belts-with MiniTab and JMP, Pearson power, First impression,
2008.
3. George Alukal and Anthony Manos, Lean Kaizaen: A simplified approach to process, ASQ publications, 2007.
4. Evan, An Introduction To Six Sigma & Process Improvement, 2007
5. Lindsay, Evans, Introduction to Six Sigma, Thomson South-Western, First edition