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    Prodect Commercialisation Plan

    Uploaded by

    Sam Dhuri
    The document outlines a commercialization plan for a new whole grain baked namkeen snack for children aged 4-9. The snack is shaped like letters and numbers to appeal to kids, and provides a healthier alternative to chips with low calories, fat, sodium and saturated fat. It will be marketed and sold through retailers and supermarkets as a healthy low-calorie snack option for kids, priced at Rs. 10 for 30g and Rs. 20 for 60g. Advertising will include newspapers, social media and digital videos targeted at kids and parents. Distribution will be set up in Mumbai, Pune and Bangalore initially. Post-launch research will analyze sales performance in the target market.

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    Prodect Commercialisation Plan

    Uploaded by

    Sam Dhuri
    6 views1 page
    The document outlines a commercialization plan for a new whole grain baked namkeen snack for children aged 4-9. The snack is shaped like letters and numbers to appeal to kids, and provides a healthier alternative to chips with low calories, fat, sodium and saturated fat. It will be marketed and sold through retailers and supermarkets as a healthy low-calorie snack option for kids, priced at Rs. 10 for 30g and Rs. 20 for 60g. Advertising will include newspapers, social media and digital videos targeted at kids and parents. Distribution will be set up in Mumbai, Pune and Bangalore initially. Post-launch research will analyze sales performance in the target market.

    Original Description:

    NMIMS Marketing Management Product Commercialisation plan

    Original Title

    PRODECT COMMERCIALISATION PLAN

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    The document outlines a commercialization plan for a new whole grain baked namkeen snack for children aged 4-9. The snack is shaped like letters and numbers to appeal to kids, and provides a healthier alternative to chips with low calories, fat, sodium and saturated fat. It will be marketed and sold through retailers and supermarkets as a healthy low-calorie snack option for kids, priced at Rs. 10 for 30g and Rs. 20 for 60g. Advertising will include newspapers, social media and digital videos targeted at kids and parents. Distribution will be set up in Mumbai, Pune and Bangalore initially. Post-launch research will analyze sales performance in the target market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views1 page

    Prodect Commercialisation Plan

    Uploaded by

    Sam Dhuri
    The document outlines a commercialization plan for a new whole grain baked namkeen snack for children aged 4-9. The snack is shaped like letters and numbers to appeal to kids, and provides a healthier alternative to chips with low calories, fat, sodium and saturated fat. It will be marketed and sold through retailers and supermarkets as a healthy low-calorie snack option for kids, priced at Rs. 10 for 30g and Rs. 20 for 60g. Advertising will include newspapers, social media and digital videos targeted at kids and parents. Distribution will be set up in Mumbai, Pune and Bangalore initially. Post-launch research will analyze sales performance in the target market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    PRODECT COMMERCIALISATION PLAN

    Product Description:

    Whole grain based namkeen baked in shape of alphabets/numbers, designed to appeal to kids and
    provide a healthy alternative to satisfy their cravings for chips and fried foods.

    Value Proposition:

     Low Calorie and low saturated fat


     Low in sodium content

    Positioning:

    A healthy low-calorie low-fat namkeen

    Target Audience:

    Kids especially in age group of 4-9

    Parents

    Pricing:

    30 gm packet – Rs.10

    60 gm packet – Rs.20

    Packaging:

    Graphics of children’s favorite heroes

    Sales Channels:

    Retail Mom and Pop stores, Supermarkets

    Advertising:

     Newspaper whole page advertisement


     Digital Campaign on social media
     Digital Video campaign with tags chosen to target kids and parents

    Inventory/Logistics Plan:

    Distributor – Wholesaler – Retailer network to be established for Mumbai, Pune and Bangalore

    Post Launch:

    Conduct post market research to understand the sale of product to intended market

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