Watch this week's video entitled The Personal Brand of You to learn from

global networking expert Rob Brown how to personally brand yourself to

stand out from the crowd.
 What resonated with you the most from what Brown had to say in this TED Talk?
 What specific advice did he give?
 What is one item you could potentially put in your own "red box" today to show your
uniqueness?
 What action could you take before the end of this semester to begin networking and building a
reputation?

Selected country is Australia

 Explain how you would develop the marketing mix when doing business in the
selected country. Provide specific examples for each of the four main components of
the marketing mix.
 Discuss the effects of the Internet, including social media, on international marketing
within the selected country.
 Recommend legal compliance approaches you would use for the selected country.
 Provide three key recommendations to consider regarding ethics and social
responsibility in the selected country (e.g., intellectual property, competition,
corruption).
 As a formidable competitor to TV commercials, online videos now
command increasing advertising spending and offer comparable
effectiveness. One of the apparent advantages of online video ads is
the potential to measure their impact more precisely. However, the
diversity of platforms and the metrics they report present challenges
for marketers. For decades, TV viewership was measured primarily
by one company, Nielsen, and expressed as relatively
straightforward ratings — a currency upon which 30- and 60-second
television ads were bought and sold. Digital video combines more
precise measurement with a vast proliferation of metrics and formats:
videos viewed live, or later; on phones, computers or other devices;
with obvious intention, after a search, or more incidentally, as in a
feed filled with other posts; for seconds, minutes or hours.
 Q1. Discuss whether the effectiveness of online video advertising
should be measured in a uniform way for budget efficiency or
whether it should take into account nuances of each channel -
Support your argument with examples.