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  • Digital Marketing Canvaspostera1 151206180641 Lva1 App6892 PDF

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    M.M. Shahria
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    This document provides a framework for developing a digital marketing strategy. It outlines key elements such as mission, vision, brand, acquisition, value propositions, referral programs, target audiences, activation, revenue generation, market position, and retention. The overall goal is to accelerate business growth by getting new customers and keeping existing customers engaged.

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    This document provides a framework for developing a digital marketing strategy. It outlines key elements such as mission, vision, brand, acquisition, value propositions, referral programs, target audiences, activation, revenue generation, market position, and retention. The overall goal is to accelerate business growth by getting new customers and keeping existing customers engaged.

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    © All Rights Reserved
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    33 views1 page

    Digital Marketing Canvaspostera1 151206180641 Lva1 App6892 PDF

    Uploaded by

    M.M. Shahria
    This document provides a framework for developing a digital marketing strategy. It outlines key elements such as mission, vision, brand, acquisition, value propositions, referral programs, target audiences, activation, revenue generation, market position, and retention. The overall goal is to accelerate business growth by getting new customers and keeping existing customers engaged.

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    © All Rights Reserved
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    of 1

    The Digital Marketing Canvas Designed for: Date:

    Develop a strategy to accelerate business growth

    Mission Vision
    The company’s purpose and reason for being The company’s long-term, aspirational business goals

    Brand Acquisition Value Propositions Referral Target Audience

    Complete expression of the company Getting visitors from scalable Promise of value to be delivered : Users referring the product The customers (existing + ideal)
    that is being communicated creating channels benefits and unique differentiation to their peers the company serves
    an experience in the public,
    both rational and emotional

    Activation Revenue
    A measurable first happy experience Monetizing users behavior
    to get to ‘aha moment’

    Market Retention
    The company’s market position relative to competition Getting users to come back to to AARR sections (as much as possible)

    This work is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: www.digitalmarketingcanvas.co
    https://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San-Francisco, California, 94105, USA.

    Designed by: Jeremy Corman

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