Title: “Learn a new culture (2017)”

1. What is the main idea of the video?

The main idea of this video is that we can understand that it is not enough just to
study about a culture, but that, by being part of it, even for a short period of time,
we can really feel the same as an inhabitant of the place where we meet. Since
this is easier, because by combining our knowledge with practice, everything
could fit together very well. In the same way, we are told that when knowing a
culture from its place of origin, we must act in a way that makes the people who
are part of it feel comfortable, instead of imposing what would be done in our
culture in a In a given situation, this is all about having an open mind and adapting
to the new things that we are learning about.

2. What are the elements of culture?

The elements of culture according to the video are: Language or language,
communication, rituals, norms, behavior, and beliefs.

3. How does culture influence international marketing

decisions?
In international marketing, it is necessary to adapt to the different cultures with
which we will be working, this in order to have a greater scope in our objective
segmentation, the culture begins to influence from the moment you decide to
work in some specific places, for the simple fact that by not adapting our product
or service for example in China, it will go unnoticed either because our perception
will be different from theirs, which will not allow them to capture 100% the
message we want to convey, an example of This is Domino's Pizza, this company
did not know how to adapt to the tastes of the target market it had in China, so
when implementing branches in that place they went unnoticed, since it did not
comply with the food and design standards that the Chinese are. accustomed,
otherwise to what happened with Pizza Hut, since this company did study in depth
the culture, customs, tastes and Chinese trends so that your business it was a
success.

4. REFLECTION

LILIANA OVANDO PÉREZ

This video really got me thinking, so while I watched it I compared the knowledge
I have about Korean culture which I have taken as an example in the previous
activity similar to this one.
I have realized that in order to know a culture that is really of interest to us, we
must leave behind the ideologies we have about it, so that, when we delve into
everything related to it, we do not get disappointed, it is something ironic, because
I refused to give up my ideologies about South Korea, I thought it was a dream
society, a place where anyone would want to live, but I only knew what the k-
dramas showed me, and although many times if they show the reality of what is
lived in their culture (the good and the bad), the viewer is only left with the good,
if I had to live there, possibly after a while I would get used to it, but it would not
be comfortable to stay there.
The reason is, as it is said in the video, since we are born, we grow based on the
culture of which we are part, and that includes our way of thinking, our customs,
our language, habits, gastronomy, etc.
So it also depends on the perspective of each one of us as adults, since for many,
taking our country as an example, we live in a poor environment, and they treat
us as inferior, but when they really know our culture, many people stay to live.
here, and really what we perceive at the end of it all, is what counts.

LILIANA OVANDO PÉREZ