NEED

IT? TAKE IT!

 1 TARGET CUSTOMER

2
NEED IT?
PRODUCT

3 VALUE PROPOSITION

TAKE IT!
BUSINESS
4
5
DISTRIBUTION

POSITIONING

CONCEPT
01
TARGET
CUSTOMERS
The target customers of the product, “Need it? Take it!” are
WHO those people who are in need of help, may it be young or
IS THE TARGET adult. As long as what the customer asks is a basic
CUSTOMER IN necessity, then, the machine will be able to provide it to the
WHAT customer.
SITUATION?
02 PRODUCT
“Need it? Take it!” is a machine that provides people what
they NEED specifically, basic necessities. With the target
HOW WOULD customers, they’ll be able to know and define that this
YOUR CUSTOMER certain product will be helpful and beneficial among those
DEFINE YOUR
people who are in need of help especially in times of
PRODUCT?
emergencies.
03
VALUE HOW DOES YOUR PRODUCT
UNIQUENESS HELP?

PROPOSITION
WHAT IS IT IN IT FOR
THE TARGET CUSTOMER?
This product aims to produce the target customers’
needs such as umbrella, water, spare clothes, food, and
many more as long as it is a basic necessity.
The “Need it? Take it!” product can be of help in
providing basic necessities in times of emergencies. An
example of emergency is that, when it’s raining and a
certain person forgot to bring an umbrella, the machine
can produce an umbrella for him. The important aspect
of this product is that, the needs that will be produced
by the machine will be affordable and appropriate for its
price depending on the necessity that the customer
wants. By the time that a certain person asks for
something and the machine doesn’t have it, “Need it?
Take it!” will give information on where the person can
get it that’s near.
04 DISTRIBUTION
The machine will be stationed in places where people will be
HOW able to notice it. There will be instructions and buttons of
DO YOU DELIVER THE
BENEFIT TO THE certain necessities that people can click on every time they
CUSTOMER? need something. Payment will be needed first before the
machine will comply. Then, it will process for a while and
after that, the machine will produce the basic necessity that
the person requested.
05 POSITIONING
WHAT WHAT
WILL YOU EXCEL AT? WILL BE ADEQUATE?

The “Need it? Take it!” machine will serve the

The product will excel in a way that it can
provide people what they need which only
means that it is very beneficial for all.
customers with excellent-quality yet affordable
basic necessities. It was developed with
efficiency which promotes the reliability and
safety of the machine in providing what the
customer needs.