Scribd Logo
Upload

Welcome to Scribd!

  • 149 views

    Kering Brand Prism - Luxury Brand Management Project - Group 1

    Uploaded by

    Harsh Vardhan Agrawal
    Kering aims to build a brand identity that is simple yet innovative, focusing on extreme quality and trendsetting style. It strives to provide personal attention to all customers and stakeholders to develop relationships, reflecting a rich French culture that values creativity, caring and crafting an image of sophistication, opulence and higher-class taste for its consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Kering Brand Prism - Luxury Brand Management Project - Group 1

    Uploaded by

    Harsh Vardhan Agrawal
    149 views2 pages
    Kering aims to build a brand identity that is simple yet innovative, focusing on extreme quality and trendsetting style. It strives to provide personal attention to all customers and stakeholders to develop relationships, reflecting a rich French culture that values creativity, caring and crafting an image of sophistication, opulence and higher-class taste for its consumers.

    Original Description:

    Original Title

    Kering Brand Prism_Luxury Brand Management Project_Group 1

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Kering aims to build a brand identity that is simple yet innovative, focusing on extreme quality and trendsetting style. It strives to provide personal attention to all customers and stakeholders to develop relationships, reflecting a rich French culture that values creativity, caring and crafting an image of sophistication, opulence and higher-class taste for its consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    149 views2 pages

    Kering Brand Prism - Luxury Brand Management Project - Group 1

    Uploaded by

    Harsh Vardhan Agrawal
    Kering aims to build a brand identity that is simple yet innovative, focusing on extreme quality and trendsetting style. It strives to provide personal attention to all customers and stakeholders to develop relationships, reflecting a rich French culture that values creativity, caring and crafting an image of sophistication, opulence and higher-class taste for its consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    GROUP -1

    BRAND
    IDENTITY
    PRISM
    OF
    KERING
    Physique Personality
    Simple logo, Trendsetters, innovative,
    uniform look, artistic, confident, and
    extreme quality modern

    Relationship Culture
    Personal attention to every Rich French
    shopper, build relationships culture,
    with Houses, employees, creativity, caring,
    customers, and our
    stakeholders in general

    Reflection Self-image
    An outsider will identify Kering
    Elite, opulent, higher-
    conumer as a sophisticated &
    class person, recognition,
    stylish person with a rich taste

    You might also like