SWOT ANALYSIS
Strengths
• Very large user base.
• Photo and video based application.
• Unique and attractive filters.
• DM through pictures ( Instagram
Direct).
• Good financial support.
Opportunities
• It can attract TikTok users after ban of
TikTok by many governments.
• Increase in smartphone users.
• Increase in social media users due to
availability of internet.
Weaknesses
• Many similar social media platform.
• No use without photos and videos.
• Privacy and data leaks has been raised
as an issue
Threats
• Similar misconceptions like TikTok.
• Other similar platforms.
• Continuous innovation is needed to
engage users.
• Very tough competition.
 SWOT ANALYSIS
Strengths Weaknesses
• Focused on short vidoes only. • Lack of uniqueness, any one can copy.
• Don’t need much time and skills in start • It doesn’t have its own content.
using. • It’s not attracting anyone other than
• Widely famous among youngsters. youngsters.
• Users get a chance to become famous • Not globally recognized yet.
and creative. • Small organization.

Opportunities Threats
• Change in user content consumption • There are very similar applications.
demand. • Easy to make copy.
• Youngsters with smartphones. • Misconceptions like its being a spyware
• Increase in availability of internet. or ruining studies.