Executive summary:

The report we are making is actually basis on strategic management of Toyota Company. Toyota motor
company competes with the automobile industry as it is the largest and well known automobile
manufacturer. It is in the mature level of its life cycle. This is a part of our course. The main purpose of
this report is to know what kind of analysis Toyota company do and what is their strength, opportunity,
weaknesses etc. By doing COPE analysis we get to know that Toyota is a champion in the market that
means its market condition and performance is number one. Their main competitive advantage is low
price, environment and social. We also find out the limitations what they face. We try to cover every
single thing that is important.

Toyota has been able to perform well as they have the most efficient process technology planning,
capacity management planning, lean production techniques, continuous improvement strategies and
supplier development techniques. The company would need to make some changes in the materials-
processing, information-processing, customer-processing and also in the process technology related to
volume and variety. The future outlook for the company appears to be bright but the company would
have to make the changes in the technologies accordingly. Toyota appears to be the best possible
example to demonstrate the operations management techniques as they have mastered the art of using
the space, the capacity and also providing the highest possible quality.