Question 1

As of the mid – 1990s, what was JYSKE Bank’s competitive positioning, that is, what did it
do for customers relative to its competitors?

Answer-

In mid 1990s JYSKE was facing problems with handling customers because there was lack of man power.
A single employee has to deal with a group of customers. Which take a long time process to complete a
customer's issues.

JYSKE bank changes the core values of its management-

· They start providing Different types of services to the customers.

· Friendliness to customers

· Talk open about the amount of the hidden charges of interest

· faithfulness

These kind of innovative Bank services JYSKE started in mid 1990s.

Question 2

As of 2003, what was JYSKE Bank’s competitive positioning?

Answer- In 2003 JYSKE bank was following the same operation system what they developed in 1990s.

After 13 years of same operation all the banks taken over the same service operation like JYSKE.

So JYSKE bank has to improve its service quality and operations to be the Best again.

JYSKE bank introduced competitive positioning in its all branches -

1. A group of employees are designed to help a single customer.

2. Ensure Satisfaction of each customer.

3. Training for the Employees

4. Empowering the employees of decision making.

5. Focusing on customer satisfaction

6. Service should be top notch.

Question 3

What did JYSKE Bank change to enable it to deliver its new competitive positioning?
Answer- Jyske bank is a service provider organisation which needs to be get some competitive
advantages and positioning.

JYSKE brought few tangible and intangible changes into its service.

Change the design of every branches-

7. To provide best quality service

8. To customer Attention

9. Huge amount of space

New kind of Training are provided to the Employees -

10. Strategic planning

11. Empowerment

12. Decision making skills

To provide an excellent service to the customers and customers to get the highest level of service
satisfaction.

Question 4

How did JYSKE Bank implement those changes?

Answer- Jyske bank used so many tools, training and man power to improve and changes its services
quality to improve the efficiency and effectiveness of there organisation.

JYSKE designed a new customer oriented competitive method which is known as STP.

S- SEGMENTATION

T- TARGETING

P- POSITIONING

They segmented by the types of baking then targeted the class of the families

Higher level or lower lever.

Then last but not the least positioning the main operation system depending on the customer satisfaction.

The employees are getting more motivation to serve the customers satisfaction.