Lisa Morrell

Johnson City, Tennessee 37601 • 865-806-9826

lisa.morrell84@gmail.com

Sales Professional
12-years’ accomplishment surpassing ambitious sales objectives
Tireless sales hunter and negotiator, able to secure new accounts within competitive markets
Team developer and collaborator; experienced leading and developing large teams

— Areas of Key Emphasis —

• Consultative Selling
• Territory Management
• Sales/Marketing Strategies
• Client Retention
• Account Management
• Client Relations
• Team
Development/Leadership
• Cross-Functional
Collaboration
• Negotiation
• P & L Management
• Exceeding Revenue Goals
• Problem Solving/Resolution

Signature Achievements
Grew client base by 30% as Account Executive at Bristol Herald Courier.
Led a 5-member team at nCrowd.

Professional Experience
Account Executive | Bristol Herald Courier, Bristol, Virginia 2016 – 2020
Manage media print and digital sales for assigned territories. Lead and develop sales team. Foster client
relationships and negotiate annual contracts with customers and advertisement agencies.
Key Accomplishments:
▪ Increased client base across territories by 30%.
▪ Consistently surpassed aggressive sales and performance goals.
▪ Recognized at Top Sales Performer for six months between 2018-2019.

Outside Sales Representative | Elizabethton Star, Elizabethton, Tennessee 2015 – 2016

Collaborated with newspaper sales manager to focus on maximizing sales, identifying business
opportunities, and generating promotions. Explored innovative ways to make publications more appealing
while maximizing sales at point of purchase. Created and implemented local promotions that drove
incremental sales growth.
Key Accomplishment:
▪ Reduced errors on advertising copy and claim costs through proofing ads and implementing
approval processes.

Continued…
 Lisa Morrell – Page Two

Customer Support Representative | Team Leader | nCrowd Inc., Knoxville, Tennessee 2011 – 2015
Provided impeccable customer service while resolving issues including billing questions and refunds.
Handled customer correspondence in person and over phone and email. Owned training and development
efforts with team members.
Key Accomplishments:
▪ Promoted to Team Leader in 2012 for exceptional work performance.
▪ Led and developed six-member customer service support team as CSR and managed 35-member
group as Team Leader.

Financial Counselor | 21st Mortgage, Knoxville, Tennessee 2008 – 2011

Provided financial advice including budgeting and planning with oversight for over 100 accounts. Provided
instruction on financial assistance form State/Federal funded programs to eligible candidates.
Key Accomplishments:
▪ Consistently exceeded challenging monthly goals.
▪ Boosted team productivity by 10%.

Education and Credentials

Bachelor of Science in Communications
University of Tennessee, Knoxville, TN

Professional Organizations
Member-Young Professionals of Tri-Cities

Technical Skills
Photoshop | InDesign | Illustrator