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Business Communication for Career

Readiness
The Art of Negotiation
Module 1

with Sue Robins, M.S.


Objectives
Objectives
• Define & describe negotiation
Objectives
• Define & describe negotiation
• Differentiate negotiation from selling
Negotiation
• Exchange of offers
Negotiation
• Exchange of offers
• Collaborative
Negotiation
• Exchange of offers
• Collaborative
• No two negotiations are alike
Negotiation
• Exchange of offers
• Collaborative
• No two negotiations are alike
• Critical components of business
Negotiation
• Exchange of offers
• Collaborative
• No two negotiations are alike
• Critical components of business
• Between friends and family
Negotiation
• Exchange of offers
• Collaborative
• No two negotiations are alike
• Critical components of business
• Between friends and family
• Negotiations can happen anywhere
Wings? Or legs?
“Whenever people exchange
ideas with the intention of
changing relationships,
whenever they confer for
agreement, then they are
negotiating.”
- Gerard Nierenberg
“Negotiation is conducted
neither to widen nor to
breach the relationship, but
to form a new or different
configuration.”
- Israel Unterman
Selling
Selling
• Determining other’s need
Selling
• Determining other’s need
• Proceeds negotiation
Selling
• Determining other’s need
• Proceeds negotiation
• Must conclude before negotiation begins
When to Negotiate
• Important decisions
When to Negotiate
• Important decisions
• Expensive items
When to Negotiate
• Important decisions
• Expensive items
• Agreements and solutions requiring
refinement
When to Negotiate
• Important decisions
• Expensive items
• Agreements and solutions requiring
refinement
• Agreements with multiple variables
When to Negotiate
• Important decisions
• Expensive items
• Agreements and solutions requiring
refinement
• Agreements with multiple variables
• Minimum dollar or expense limitation
When to Negotiate
• Important decisions
• Expensive items
• Agreements and solutions requiring
refinement
• Agreements with multiple variables
• Minimum dollar or expense limitation
• Pick battles wisely

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