3 Filipino Products or Services that failed in the market

1. Chocobot
Chocobot is best remembered as the brave candy brand who tried–but
failed–to dethrone Choc Nut as Philippines’ favorite chocolate. Kids from the
’90s would swarm into nearby sari-sari stores to have a handful of Chocobot,
famous for its Transformers-inspired packaging.

Not only did we buy it to taste the signature chocolate-peanut candy, but
also to (hopefully) win a raffle of some sort. Remember the “Better Luck Next
Time!” printed inside its wrapper? We never figured out what the mystery prize
was because Chocobot soon vanished without a trace.
2. Tivoli Ice Cream Bar

In its heyday, Tivoli was known as the “ice cream ng masa” because of its
affordability. It became the staple of our childhood summer merienda, and
 people didn’t care if it dripped into our school uniform as long as we enjoyed its
creamy goodness.
Manufactured by Consolidated Foods Corporation (which later merged
with John Gokongwei’s Universal Robina Corporation), Tivoli ice cream was
made from the only ISO-certified ice cream plant in the Philippines.
The brand suffered because of lack of innovation and several disputes
with suppliers and dealers. In the end, the cost of the ice cream skyrocketed
while its supply dwindled, giving the brand’s international counterparts an
opportunity to dominate the local ice cream market.
3. McRice Burger
In 2006, the popular fastfood chain McDonalds added an East-meets-West
product on its menu. They christened it “McRice Burger” and soon hit the stores
in Taiwan and Singapore before being launched in the Philippines.
McRice Burger was based on the idea of creating a rice meal that Asians
would enjoy anywhere without the use of utensils. Rice patties, which served as
hamburger buns, were made from fragrant white rice. They were toasted to
perfection and even topped with black and white sesame seeds for that extra
aroma.
McRice Burger came in two variants: Beef Supreme and Chicken Supreme.
Some consumers welcomed the idea; Filipinos, after all, won’t survive a day
without eating rice. Sadly, they were outnumbered by those who thought it was
a lame alternative to a regular rice meal, pushing the burger to the ever growing
list of discontinued McDonalds products in the Philippines.