Online Marketing Strategy – how to find the influence of

the mass online

The prominence of online business makes way for the diversity of digital marketing strategies.
One type of these strategies is paid advertising methods, which are more useful nowadays than
before. If you’re looking at a big success for your business, you need to use paid advertising
methods.

Here are the top 5 paid advertising methods that you can use for your online marketing
strategy.

1. Search Engine Ads

As search engines never go out of season, search engine ads are the most common paid
method for online marketing. If you opt for this method, your website will be displayed on the
first page of their results page.

Ads in search engines are usually found at the very top of the search engine, or at the bottom.
Most commonly, there will be at least two ads shown on the first page of the search engine
results page. 

If you’re an online user, you can observe these ads by merely noting the tags. The
advertisements tagged with the word “Ad” to indicate that the search engines are sponsoring
those sites.

The most common search engines that offer this paid advertising methods are:

 Google

 Yahoo

 Bing
When people use search engines, most of them still go for organic results and skip the ads
section. Nevertheless, most businesses have proven that it also brought significant help in their
marketing strategy.
It still boils down on how well you use this strategy for your business.

2. Social Media Ads

Nothing is more convenient right now for shopping than social media. Most, if not all, online
businesses now have social media accounts connected to their websites. 

The best thing about social media is that you, as a business, can connect to people much more
comfortable. This approach means you’re ready to target specific target markets, as well as
target customers. With the diversity of social media, you’re able to reach a lot of people in a
short time.

The most renowned social media ads are:

 Facebook Ads

 Twitter Ads

 Instagram Ads

 Pinterest Ads

 LinkedIn Ads
Similar to search engine ads, social media ads are also tagged, but this time ads tagged with
“Sponsored” instead. In the status quo, this strategy is one of the most effective and most used
for online businesses.

3. Native Ads

Native ads are those rectangular ads you see on different websites, and are similar to the
banner, image, or text ads. They are called in such a way as they copy the style of the website.
This means that they look as if they’re part of the site itself.

Most standard websites that use native ads are:

 Website Blogs
  Video Online Streaming

 Journal or News Site

 Online Shops
Most people use this strategy only on those reputable sites that people will surely visit. One
reason is its high price with unstable and irregular number of clicks in a specific time.

4. Remarketing Ads

There are times when people visit your website but don’t usually use or buy your products or
services. This makes remarketing ads very useful, as this strategy targets the same user to
convert to a potential customer. 

Also known as retargeting ads, remarketing ads strategy primarily uses cookies in the specific
device and applications of the online user. When that user doesn’t convert to a customer, this
prompts your website to store cookies.

Cookies allow you to track the user’s activity, and if that user visits any site, your ad campaigns
will show up first. This would eventually lead him to be your customer soon.

5. Influencer Marketing

Most paid advertising methods involve systems and applications that automatize ads displayed
to their platforms. Aside from those, you can also use influencer marketing strategy. 

This strategy makes use of real people instead of software applications. You’ll pay people
instead of online platforms, and they will advertise your business for you.

This is common on social media, where online influencers use your products and services on
their posts. Most influencers make use of their blogs, vlogs, websites, posts, images, and other
means of publicizing your brand.
The Bottom Line

While free advertising methods work well for many online businesses, paid advertising methods
make significant improvements as well. You should not limit yourself to explore new possibilities
of expanding your resources in online marketing. Just make sure to keep it real and keep it
fresh!

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