THE TIME IS NOW!

DOWNTOWN CRENSHAW OVERVIEW: THE TIME IS NOW!

Downtown Crenshaw is a bold and practical
It brings the best practitioners to the center of one of
America’s most rapidly changing Black communities, to
establish a new paradigm of development, using
proven principles.
The national/international public conversation on
increasing wealth inequality and systemic anti-Black
racism has engendered a level of support for Downtown
Crenshaw that is unprecedented for our community
“ We cannot overstate the enthusiasm among our funds
and many of our clients about the Downtown Crenshaw
project. Downtown Crenshaw is one of the country's most
exciting prospects for building a just 21st century sustainable
community and local reparative economy. It is exactly what
we’ve been looking for. Its success would be a model
and inspiration throughout America and the world.

-Ten of the Biggest Names & Firms in Socially Responsible Investment in America
DOWNTOWN CRENSHAW COMMUNITY ENGAGEMENT SINCE MAY 9
Open weekly virtual meetings (sometimes twice a week) with regular
attendance between 200-350 people (thousands more on Facebook Live)
Over 240 people attended the meeting where we reviewed the Capri plan
347 people attended Aug 15th community visioning
Over 200 responses to the community survey & comments on reimagined/
redesigned Crenshaw Mall
Over 13,000 petitions signed to date including over 300 community groups,
elected leaders, neighborhood associations & business leaders
Team members who have spent over 25 years listening/participating in every
major land use decision in the Crenshaw community, and were leaders in
establishing the Crenshaw Specific Plan
THE DOWNTOWN CRENSHAW
DEVELOPMENT TEAM
(A.K.A. THE DREAM TEAM)
GLOBAL AWARD-WINNING ARCHITECTURE FIRM SMITH GROUP
JOINS THE POWERFUL DOWNTOWN CRENSHAW TEAM
 GLOBAL AWARD-WINNING ARCHITECTURE FIRM
MASS DESIGN GROUP JOINS DOWNTOWN CRENSHAW TEAM
LOCAL ARCHITECT & “GENIUS” CORY HENRY
A DIFFERENT MODEL OF DEVELOPMENT: “THE CLIENT IS THE COMMUNITY”
The traditional model of redevelopment at-
best provides select individuals or favored
organizations an opportunity to sit at a table
where ultimate control is maintained by a for-
profit developer, whose primary purpose is
their personal profit and their investor’s profits
Downtown Crenshaw establishes the client as
the community, and brings the best
developers in the world with local
development partners to execute a people-
centered plan
With the land under the control of
Downtown Crenshaw (similar to a
community land trust), the developers
work to execute the community’s vision,
and can be required to build in the
interest of the people, not simply in the
interest of the profits of investors
JLL: ONE OF “THE MOST ETHICAL COMPANIES” ON THE PLANET
Real estate powerhouse Jones Lang
LaSalle will provide master developer
services as developer for-fee (no
equity interest, only client interest)

Second largest real estate

company on the planet with over
93,000 employees

Master developer, development

manager and/or construction
manager in multiple major
projects throughout the country
including: Midtown Union,
Hudson Yards, Pullman Yards,
Freedom Tower, LA Live
LEGEND IN COMMUNITY-CENTERED
DEVELOPMENT PHIL HART

Hart Realty Group - Phil Hart is a

national leader in community-
centered development

Among his projects include West

Angeles Cathedral

Working with MB Development

Group - Waleed Elbayar
#1 CAPITAL REAL ESTATE RAISE FIRM IN AMERICA
Project has been taken on the Jones
Lang LaSalle (JLL) Capital Markets
program

Plus the Biggest Names & Firms in

Socially Responsible Investing & Ed
Whitfield (SEEDS Commons)

Working with Lamar Lyons of

Burch Capital Partners
Working with Lynn King-Tolliver
of ARCHERE Investment
Management
LEGAL TEAM
Global Law Firm Reed Smith
Director of their Socially Responsible Investment practice is on the project

40 Acres and a Mall Legal Team (Co-operative and community investment specialists)

Clark Arrington (General Counsel at The Working World), Brett Heegar & Sarah
Kaplan
 CORE PRINCIPLE:
COMMUNITY
COMMUNITY-CENTERED
COMMUNITY-OWNED
COMMUNITY-WEALTH BUILDING
(FOR US. BY US.)
LITERAL COMMUNITY OWNERSHIP

Provide community an
opportunity to buy shares and
literally own a piece of the
project
40 Acres and Mall Legal Team
of amazing experts in
community-investment
vehicles is helping develop a
Direct Public Offering
Potentially much bigger
community loan fund to support
business development
DOWNTOWN CRENSHAW IS SHOVEL READY & NEIGHBORHOOD CENTERED

The Downtown Crenshaw plan stays within the

development envelope approved by City Council in
2018 for the Capri Plan, which was 3.05M sq. feet
Downtown Crenshaw plan is substantially less square
footage (reduced to 2.4M square feet to create park
space)
Mandate: no building over 75 feet/6 stories
DOWNTOWN CRENSHAW:
COMMERCIAL SPACE FOR US
Sustaining the mall’s existing
community-serving businesses,
including sit-down restaurants
An intentional strategy to bring home
the offices of community-serving and
Black businesses
Advantage for cooperatives
Applying worker standards throughout
(both in construction and in operation)
Local procurement: to spread the
wealth/keep the dollars circulating
in the community
Boutique hotel
DOWNTOWN CRENSHAW: BUSINESS
INCUBATION, JOB TRAINING & EDUCATION

Space for the development of new/

emerging businesses
Training to prepare for 21st century
jobs (healthcare & tech) and within the
entertainment industry
We are advancing conversations
with anchor educational
institutions, members of local
community colleges foundations
and LAUSD to create a pipeline
program
Exploring satellite placement of
programs with educational institutions
DOWNTOWN CRENSHAW: UJAMAA CENTER FOR CO-OP DEVELOPMENT

Creating a center for the creation and development of worker and consumer-
owned cooperative businesses
Including transition of legacy businesses whose owners are aging/retiring
We have secured commitments from labor allies and philanthropic
partners to assist in funding start-up operations
DOWNTOWN CRENSHAW:
“THE BACKLOT”
An entertainment production
district
Building off of the tremendous
power of Black culture which
inspires the world and fuels a
global industry to develop a
synergistic Black creative space
A training program to prepare
area residents for industry jobs
State-of-the-art production
studios, recording studios, new
state-of-the-art theater
DOWNTOWN CRENSHAW:
“THE CENTER”
A cultural, conference and
community center for
convening
Building off the mall’s Dakar Int’l Conf Center
existing occupant Museum of
African American Art to create
a space for conferences &
community convening
Exploring Smithsonian
affiliate status

Manifest Justice 2015

DOWNTOWN CRENSHAW: HOUSING AFFORDABLE TO US
Creating truly mixed-income housing (at a little over 40 acres there is space
for everyone) that is mindful of the community’s current economic
demographics, and history as a Black mixed-income community
True mixed-income for a mixed-income community: 80% affordable, 20%
market-rate (CEO, secretary & janitor all in the village)
Market-rate units will “subsidize” and create limited equity
homeownership opportunities for the very low-income
Speaks to the concerns of View Park/Baldwin Hills residents of inclusion
(roughly 12-15% of current 90008 residents can afford market-rate units)
Includes deed-restricted moderate-income housing
Senior housing: space for our elders
DOWNTOWN CRENSHAW:
“THE COMMONS”
A 6-acre central park:
“The Commons” for
cultural/entertainment
Jazz at LACMA
events to showcase
Black culture and
community gatherings

Levy Park (Houston, TX)

DOWNTOWN CRENSHAW
Senior center
Daycare center
Honoring the Development Agreement
Strengthening the Building Trades & UNITE HERE 11
Agreements
DOWNTOWN CRENSHAW
ENVIRONMENTAL
SUSTAINABILITY
MASTER PLAN
DOWNTOWN CRENSHAW ENVIRONMENTAL MASTER PLAN OVERVIEW
Downtown Crenshaw is an opportunity to
realize community ownership, economic
justice and cultural celebration, and can
also be a moment to actualize sustainable
development
Think in systems, not silos
A systems-wide approach can address
the Crenshaw community’s exposure
to environmental hazards, heat island
impacts, food deserts, lack of access to
green space and community mobility
Opportunity to thrive and set a new
degree of excellence to prepare the
Crenshaw community for now and the
future
DOWNTOWN CRENSHAW ENVIRONMENTAL MASTER PLAN ELEMENTS
SmithGroup (and JLL) are global
leaders in sustainable design, and
are helping us develop a
environmental sustainability master
plan for Downtown Crenshaw

Adapt spaces for People First

Emphasize public health

outcomes first, while balancing
space for cars with places for
human connection and contact
DOWNTOWN CRENSHAW:
FOOD SUSTAINABILITY
Space for two grocery stores
A home for SoLA Food Co-Op
Urban garden
“Farming While Black”: Cultivating food-
Hydroponic farming and racial-justice in upstate New York

Year-around gardening
Local sustainable food
sources
A commercial kitchen for
culinary artists and catering
chefs
COMMUNITY SOLAR PROJECT CYCLE
SHARED DISTRICT ENERGY SYSTEM & CRENSHAW ENERGY CO-OP
SUSTAINABLE DESIGN: GOOD FOR THE PLANET, PEOPLE & PRODUCTIVITY
BIOPHILIA, EMBODIED CARBON VIA MATERIALITY
CREATING PERMANENT
AFFORDABILITY IN THE
COMMUNITY:
THE NEIGHBORHOOD
STABILIZATION FUND
DOWNTOWN CRENSHAW: THE NEIGHBORHOOD STABILIZATION FUND

Reed Smith will assist in the structuring of a

neighborhood stabilization fund (Liberty Impact Fund)
to acquire homes and apartment buildings in the area
surrounding the Crenshaw Mall and South Los Angeles
to permanently take them off of the speculative market
and place them into the Liberty Community Land Trust
Fund would seek to provide modest targeted returns
to execute large scale acquisition of single family
home and multi-family apartment buildings
LIBERTY IMPACT FUND
Market to affordable single-family homes:
Aquire SFH >>> Convert to duplex or triplex (ADUs & junior
ADU) >>> sell to low-income and mod-income families who
have otherwise been priced out of homeownership
Market to affordable apartment buildings:
Aquire multi-family rental >>> Convert into limited equity
homeownership cooperatives (e.g. condos with income
restrictions)
All properties held in Liberty Community Land Trust with 99-year
ground leases to ensure permanent affordability