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Company Information Present Tense
Company Information Present Tense
Company Information Present Tense
C O M PA N Y PRESENT TENSE
I N F O R M AT I O N Mermeladas de Colombia SAS
Name of the company Production and Marketing
Trade’s name Direct sales of jams to fixed customers
Company’s activity and the public in general.
2. C O M PA N Y H I S TO RY PRESENT TENSE
History of the company in detail Advertising Mermeladas de Colombia SAS; founded
has been traditionally done? in February 2014, the result of an
entrepreneurship project and with its own
resources, in the course of the market
study has been developed to identify the
niches of the market. carrying out
Marketing processes in chain
Supermarket, shopping centers through
tastings and product exhibition in stand of
markets which have great affluence of
people.
What kind of advertising and what issues were
addressed? Exhibitions in chain markets, POP
advertising, spoken and written. there
were economic problems, because of the
cost of the guidelines in radio and press,
the competition has advertising on
television which makes it a problem for
Mermeladas de Colombia SAS because
they do not have enough resources to get
to schedule on television, which makes it
a problem for the company.
What were the objectives of previous
campaigns? The objectives were; publicize the product
to people and places which were not
impact on the launch of the product, plant
the product, seek to obtain acceptance
among people who have not been able to
comvencer sales of comsumir Tropimix
marmalade.
What are the characteristics of your product or
service? Tropimix jam; It is a fruit based preserve
like passion fruit and pineapple, without
artificial preservatives, yellow color, rich
in water in the same fruit, rich in vitamins
E, endulsed only with the sugar of the
fruit. that's why it's said to be 100%
What is the current position of your product in natural.
the market?
It is in a challenging position, because it is
second in the market by 80% and 20% is
leader, first, fighting for first place with
the competition that has been in the
market for years.
3. T H E P R O D U C T O R S E RV I C E PRESENT TENSE
It’s the money assigned to the project. The money assigned to the project is $
280,000,000, own contributions and bank
financing.
6. PRESENT TENSE
C O N S U M E R / TA R G E T
AUDIENCE
Describe the three types of consumers:
Person or organization that makes
End consumer: The person who effective use of a certain product or
consumes the product, but doesn’t service and that entails the supply of a
decide on the purchase. good. These are the consumers advertisers
target in their mass media advertising
campaigns.
Real consumer or objective: The
person who makes the The "REAL" client is the one for which
purchase decision. you have worked (he has not worked with
you), for many years.
That is the loyal customer, he makes the
orders to you, there is confidence he does
not look for another supplier but you.
Potential Consumer: The person who
has a provisional contact with the The potential client is one of the
product or who will be the consumer in fundamental aspects that is always taken
the future. into account in any economic entity,
because in them lies the opportunity for
growth and development.
The potential client is any person who can
become a buyer (the one who buys a
product), user (the one who uses a
service) or consumer (the one who
consumes a product or service), since it
presents a series of qualities that they do it
prone, either by needs (real or fictitious),
because they have the right profile,
because they have the economic resources
Describe the profiles or other factors.
Demographic profile
8. P R O J E C T O B J E C T I V E S PRESENT TENSE
9. M A R K E T R E S E A R C H PRESENT TENSE
Explain the market research you have made in A segmentation was performed as
your project: which are the latest changes of follows: Demographic Segmentation:
consumers and the target public? Men and Women Buyers between 5 years
and older. Consumers men and women of
all ages of strata 1, 2, 3, 4, 5 and 6
Geographical Segmentation: Initially
covering in the city of Villavicencio
(Meta), with a market size of 600,000
people, with a warm climate that does not
exceed 32 °. Psychographic segmentation:
High class, medium high, medium and
low average, people who like healthy,
natural and good tasting
products.
Segmentation Use / consumption: Usually
in Colombian homes they buy jam once a
month, but in Villavicencio they usually
buy weekly, however they can buy
additional but of different flavors, being
their frequency of daily use in breakfasts,
ounces or food , the most frequent places
of purchase are shops and small
neighborhood supermarkets and as a
second option the chain stores. Every day
the markets are changing, they have new
tastes, new diseases are born that make
preserves are forbidden by doctors,
children who previously consumed jams
now no longer do so because their parents
no longer have the money to include this
10. S C H E D U L E product in the family basket.
PRESENT TENSE
Include the distribution channels for the
products of your project:
Indirect
Indirect channel A distribution channel is
usually indirect, because there are
intermediaries between the supplier and
the user or final consumer. The size of the
distribution channels is measured by the
number of intermediaries that form the
path that the product travels, as transport
companies, private individuals that exege
this work of freight transport.