Define,

Or be defined
Snow White and Dove.
WHAT DO THEY HAVE IN COMMON?
Branding from the
Ground Up
GRANDY // Atelier GRANDI
 Millions of Audience
ABSORBING

Thousands of Stories
ACROSS

Hundreds of Platforms

One Idea.
Treat your branding like you’re
taking a polygraph test.
AUDIENCES ARE EXPERTS AT PICKING
UP ANY WHIFF OF INCONSISTENCY.
3 MUSTS OF BRANDING

1. Simplicity
KEEP A TIGHT, NARROW FOCUS THAT IS EASY TO UNDERSTAND

2. Consistency
ANY FORM OF COMMUNICATION MUST TELL SAME STORY

3. Adaptability
MUST BE APPLICABLE TO MANY DIFFERENT PLATFORMS
Tools to zero in
on your Brand
WHAT DO YOU DO?

achieving the most

within one’s potential

respect, self-esteem, status, recognition,

strength, freedom

friendship, intimacy, family, sense of connection

personal security, employment, resources, health,

prosperity

air, water, food, shelter, sleep, clothing, reproduction

WHO ARE YOU?
fun / playful
de
/ sir
tic ab
a lis nt / le
/s
ide ffere ive ex
di reat y
c

d
/ kin

rebe
cent

lliou
Inno

s
ve
Stra friendly

/ bra
ight
/

ous
forw

ntur
ard

adve
ge se
ne
r wi
ou y/
s/
ca o rth
rin
g stw
tru
In control / assertive
BRAND PYRAMID

a clear brand concept

to achieve top of mind
positioning.

If your brand was a person, what

characteristics would it have?

how do you want your brand to be perceived

by your audience?

how does your business help or improve your

customer’s life?

how do your products or service fulfill the consumer’s needs?

These are practical market differentiators.

what are the core offerings of your business?

THE GOOD + THE BAD

INVEST IN DESIGN WORSHIP CONSISTENCY WRITE ON THE FLY

do the legwork, hire every bit of comms must ad hoc content bad for
design professionals tell same story consistency

CURATE BRAND SHEET TAKE YOUR TIME NEGLECT DESIGN

Ruthlessly adhere to first impression counts, established brand image
branding guidelines take time to do it right very difficult to pivot
BRANDING SHEET
BRANDING ROUND-UP

TAKE YOUR TIME,

MORPH AS YOU GO
DO YOUR LEGWORK

COMMIT TO YOUR BRANDING GET TOO COMPLEX

INVEST IN DESIGN, SEND OUT ANYTHING LESS

HIRE TALENT THAN PERFECT

COMMUNICATE
GRANDY // GC@GRANDY.CC