Advantages and disadvantages of a SOAR analysis

Advantages
 Forward-looking and strength-focused – especially compared to the
similar SWOT Analysis which focuses more resources on rectifying
weaknesses.
 Incorporates tangible goals with facts regarding the business and market,
unlike many other strategic frameworks.
 Provides important guidance on the future direction of the business when
strengths and aspirations are identified.
Disadvantages
 For businesses that have already defined a mission statement, the
aspirations quadrant may be superfluous.
 The strength-centric focus of the SOAR analysis does not take into
account marketplace competition, potentially leading businesses to focus on
what makes them uncompetitive. As a result, the organization may set and
achieve goals (and define success) based on metrics that will result in them
becoming very much unsuccessful.