Product characteristics

DIEGO ELIECER HENAO LOAIZA

TEACHER

Ms. ANDREA DUQUE BETANCUR

SENA
TRAINING CENTER CAFETERA

MARKET MANAGEMENT
FILE 85
BOGOTA D.C.
OCTOBER 2020
GACEDSUNENERGY is a company dedicated
to the Installation of solar panels, seeking with
this to provide Not only economy in the house
hold if no one respite to the Environment using
the largest source of energy It gives us the nature
that is the sun MARKET Eco Energy offers the
SEGMENTATION installation of solar pa
GACEDSUNENERGY ta correspond to a consu
in turn to a specialized
kes as its target customer
they fulfill a function
people between the ages of
transformation of pho
25 and 55 residing in the
into electrical energy f
city of Bogotá, whoThuswill
giving an alterna
have a preferencefriendly
for an solution to the
ecological and thrifty
city of Bogotá that so
conscience with aptitudes
been dependent on the
electricity
for innovation, value for grid availab
What the territory

Through surveys we have learned that customers still

have fearsCustomer
about the change inThinks
electricity service,
however from the company we will create awareness
and reeducation campaigns regarding the importance of
the use of renewable energies that help us with the care
of the environment, in addition, this would also help us
In a survey carried out
previously, we were able YES 
to determine how PERHA
interested Bogota PS
citizens are in acquiring
NOT 
a solar panel