Professional Documents
Culture Documents
AmSoc Forum February 2011 Issue
AmSoc Forum February 2011 Issue
AmSoc Forum February 2011 Issue
Monthly Newsletter
February 2011
www.amsoc.com.br
Carnaval getaway
Page 12: Fancy something
different for Carnaval this year?
Melissa Harkin explores the
option of visiting Santa Barbara.
Our Mission
are you surprised? You’re in Brazil!). Our add a healthy dose of skill by focusing
Little League, sponsored and organized on fundamentals; like, first base is that
by the American Society, typically offers way, go there when you hit the ball.
soccer, softball, basketball, tennis, and of Also important and expected in Little
The American Society of São Paulo course baseball. League are teamwork and, of course,
promotes friendship by organizing The activities are held on Saturday sportsmanship. We have games amongst
social, cultural and athletic events for mornings at either Graded or Chapel our own players, but currently do not
its diverse membership; encourages Schools, depending upon which field is play other groups or teams outside of our
integration with the Brazilian society; available for us. We conduct two sessions, organization.
and supports the American traditions one from 9:00-10:30 and the second from We typically have over 100 enthusiastic
of education, philanthropy and 10:30-12:00. The schedule of exact times boys and girls participating. Each
volunteerism. and places for your child’s activities will Saturday morning you will find (continued
(continued on page 9)
The President’s Corner
The end of to promote friendships, support and Thanksgiving , 4th of July and AGM
summer break is integration in our host community. events. Those of you who are Helping
here and with that, We do not exist to make a profit or to Hands members have 50% of your
the American accumulate savings. The savings that annual membership given directly to
Society is back we maintain represent less than one our charitable work.
with regular year’s typical revenue and are used for We work to keep membership fees
activities and the unexpected expense or downturn modest and feel that, compared to the
opportunities. in a revenue source. large amount of social, athletic and
We look forward What are our sources of revenue? philanthropic events that we offer
to having you Revenue is gained primarily from every year, the fees are a very good
as a part of the three sources, your membership fees, value. In comparison to the escalating
By Tim Scott, AmSoc president
upcoming advertising in the annual American costs of life here in São Paulo, our
events. Society yearbook, and from corporate annual membership is less than the
I’m sure that several of you readers sponsorships. costs of one trip to a restaurant.
are new to São Paulo and to you we What about our expenses? The If you have questions or comments
extend a big welcome. Beginning primary expenses we have are related on American Society finances or other
life here can be intimidating at first; to our office staff, office expenses and topics, please contact me or any of our
getting connected with people and selected activities. The remaining use officers.
new communities is essential and we of our funds is for Amsoc’s charitable Welcome 2011! This is sure to be
are honored that you have decided to work, supporting orphanages and a year full of opportunity. I hope you
join us here in the American Society. community centers through Amsoc’s are ready to take advantage of all the
Some of you have asked me about Community Action Committee. All of exciting things this year has in store.
financial aspects of the American our other American Society activities
Society, so for all, let me share some are planned on a break even basis. Abraços, Tim
information about our 2010 finances So, for example, the registration
and philosophies. fees for Little League are set at a
First of all, I’m happy to say that level to pay for the equipment and
in 2010 we have finished the year in the end-of-season award ceremony
the black, meaning that our revenue (churrasco, medals). Or, for example,
was slightly greater than the actual the fee for the annual Christmas Party
expenses for the year. Our overall is just enough to cover the costs of
cash position, the savings that exists catering the event and paying for
in the bank, was essentially unchanged entertainment.
compared to the end of year balance You may ask then where does
in 2009. These results were in line my membership fee go? This fee
with our 2010 budget plan created in goes to partially cover office staff
early 2010. and expenses plus the events that
As an organization, our mission is we offer without costs such as the
staff writer
2 Forum February
The American Society
of São Paulo
2011 Forum 3
Dilma Rousseff
By Channtal Fleischfresser, staff writer
On October 31, 2010, Dilma Secretary for Energy, Mines, and was already done as well as prepare
Rousseff became the first woman to Communication in Rio Grande do Sul the country for upcoming challenges.
be elected to the Brazilian Presidency. state, and was eventually appointed The poor quality of public education,
Outgoing leader Luiz Inácio Lula da Minister for Energy, Mines and always a pressing issue in Brazil,
Silva handpicked the sixty-three year Communication during President has begun to affect the country’s
old as his successor, and she rose from Lula’s first term. productivity. As Brazil’s economy
relative obscurity on the national stage ‘In 2005, the political bribery scandal expands, there is already a shortage of
to inherit the legacy of Brazil’s most known as the Mensalão implicated qualified workers in specialized areas
popular, and many would argue most several high-ranking administration of industry. Some industries, including
successful president. officials, including Lula’s Chief of Staff, shipyards in Northern Brazil, have
Dilma also takes over the begun importing workers from
strongest economy in recent other countries. The problem
memory. Brazil experienced a is likely to grow unless more
7.3% growth rate in 2010, and a is invested in educating and
growth in income and expansion training qualified workers.
of credit has created a large Dilma has said she hopes
and economically powerful to eradicate extreme poverty
middle class, which has in turn in Brazil by 2015. Despite
helped to reduce Brazil’s socio- the growing middle class,
economic divide. Many argue and the success of programs
that Dilma’s biggest challenge like the Bolsa Família cash
will be to maintain the virtuous transfer program, 8.9 million
cycle of growth. Brazilians still live in extreme
But she will also have to make poverty. Identifying these
decisions that will have lasting people and bringing them into
economic, environmental, and the mainstream economy will
diplomatic effects for Brazil. be a daunting task.
Much is expected of the former As Brazilian industry
revolutionary who, prior to continues to grow, Dilma will
2010, had never run for public have to balance the needs of
office. a developing nation against
Born in Minas Gerais in 1947 increasing environmental
to a middle-class family, Dilma concerns. She was a leading
began studying Economics at figure in the approval of
the Federal University of Minas the construction of the Belo
Gerais. In the late 1960s, she Monte hydroelectric dam, in
became involved with a leftist the Amazon region. Many
revolutionary Dilma Rousseff consider the dam
organization necessary for
that opposed Brazil’s military José Dirceu, who resigned from his continued development in Northern
dictatorship. She is believed to have position. Dilma was selected to replace Brazil, but it has also been criticized
planned an operation during which her him, and by most accounts excelled at domestically and internationally
organization stole US$2.4 million from the job. Her involvement in many of the for its high environmental costs.
a Brazilian senator, though she denies Lula administration’s accomplishments Dilma’s handling of this and other
involvement in the event. She was made her a natural choice to succeed environmental issues will be key in
subsequently arrested for her activities the outgoing president, although she determining Brazil’s future relationship
in 1970, and was held and tortured for was unknown to most Brazilians and to its natural environment.
three years. had never run for office. Diplomatically, Lula aimed to
Dilma eventually continued her Throughout her presidential position Brazil as a regional leader and
studies in Economics in Porto Alegre, campaign, Dilma ran on a platform also a global mediator – recently he
in Rio Grande do Sul. She served as of continuity with Lula’s policies. It tried to participate in the Middle East
Finance Secretary for Porto Alegre, will be up to her to expand on what Peace Process and improve ties with
4 Forum February
The American Society
of São Paulo
2011 Forum 5
INC Gala event: Light Up the Golden Night
Dine, drink and dance at the To mark this ‘golden chapter’ of beautifully restored buildings blend
International Newcomers’ Club 50th INC, and to celebrate all the friendships in harmoniously with the rainforest
Anniversary Gala Event. forged during their first 50 years in landscape which is also home to many
Many members of Amsoc will São Paulo, INC is hosting a 50th birds.
be familiar with the International Anniversary Gala Event and would A must-see for any ex-pats living in
São Paulo, the peaceful setting of the
Hípico Club has earned it a reputation
as very ‘chic’ amongst local Paulistas.
As a much sought-after and popular
venue, it plays host to many weddings
and special events. “Light Up the
Golden Night” offers the chance to
dress up, dine and dance with friends
and colleagues in a famous São Paulo
location. And a perfect opportunity to
make new friends from all over the
world too.
6 Forum February
The American Society
of São Paulo
2010
2011 Forum 7
Carnaval Traditions
By Channtal Fleischfresser, staff writer
Public street festivals date far back political or cultural figures, are paraded street celebrations characterize the
into Brazil’s history, but the celebration through the town together with the city’s celebration.
of Carnaval in Brazil became popular revelers. Olinda’s Carnaval typically Closer to São Paulo, several cities in
around the turn of the century. The receives more than one million people, neighboring Minas Gerais also have well
samba rhythm appeared in Rio around free of charge, and features more known festivals. Thousands of visitors
1917, quickly becoming a popular form than 500 Carnaval groups. Unlike flock to the historic town of Ouro Preto
of national expression for the Brazilian the celebrations in Rio or São Paulo, to watch the samba troupe parades and
people. Olinda does not use a Sambodrome organized groups of revelers who make
Rio de Janeiro and Salvador hold or keep a schedule of events – the their way through the town, dancing
perhaps the most well known Carnaval people simply take over the streets to traditional Carnaval marches and
celebrations in Brazil, where samba and celebrate one day after the other. axé. Diamantina, another historic
destination, features a variety
of events including parades,
shows, samba circles, and
raves. The city’s Carnaval
centers on a main stage in
the town’s old marketplace.
Tiradentes, perhaps the most
well-preserved historic town
in Minas, features traditional
marches and dance groups,
centering around the main
square. Tiradentes’ carnival
is considered appropriate
for adults and children, and
is less crowded than Ouro
Preto’s celebration.
For those hoping to stay
in São Paulo state, São
Luis do Paraitinga is about
four hours’ drive from São
Paulo and has one of the
region’s most traditional
Carnaval celebrations, with
revelers dancing along to
traditional marches along
Bonecos de Olinda with organized Carnaval groups.
You may remember that heavy
and axé rhythms are everywhere. São Everyone participates, not just those rains last year flooded the town
Paulo is also home to an elaborate involved in escolas de samba. center and destroyed many buildings,
competition, where samba troupes, Much like in Olinda, revelers in including the main church. The town
or escolas de samba, as they are Recife’s Carnaval celebration do not had to cancel its Carnaval last year,
known, parade and dance in elaborate pay to participate. There, groups of but this year, the party is back on. City
costumes. friends and family take over the streets authorities are expecting half as many
But different regions have different decked out in elaborate Carnaval visitors as usual, and the celebration
ways of celebrating Carnaval, some costumes. They provide their own will be held in another part of town,
more traditionally than others. music and determine their own routes, but it still promises to be a memorable
In Olinda, a historic town outside of instead of following a set program, experience.
Recife, in Pernambuco, the celebration as is the case in Salvador. Recife’s Carnaval this year will be held from
features giant puppets, known as the Carnaval also welcomes millions March 4 – 8. With just a month to go,
Bonecos de Olinda. The puppets, of people, from Brazil and abroad. it’s best to make plans soon to enjoy
more than 2 meters high and depicting Musical performances, parades, and this most Brazilian of celebrations!
8 Forum February
The American Society
of São Paulo
2011 Forum 9
The AmSoc Abacaxi Bowl
from the desk of John Kennedy, Director of AMSOC Athletics
10 Forum February
The American Society
of São Paulo
2011 Forum 11
A tale of an American city...in São Paulo State
By Melissa Sabella Harkin, board member
Carnival! Synonymous with big quarterly, and annually there’s the belonged to the Catholic Church which
crowds, long lines and high costs. Festa Confederada Brasil – Estados forbade the burial of non-Catholics
But, if you are looking for a different Unidos at Cemitério do Campo, where on the site. With that, Colonel Oliver,
scenario, here’s an idea: Santa Bárbara descendants of the whole country, following an old custom from south
d’Oeste – a city in São Paulo’s country- dressed in typical clothing of the of the United States, buried his wife
side, founded by Americans in the late southern United States, meet to preserve and later their daughters on land they
1860s. their traditions. Many immigrants owned. Over the years, he earmarked
Santa Bárbara d’Oeste (Portuguese who came to Santa Barbara d’Oeste one acre of his land so that American
for West Saint families could bury their dead. Today,
Barbara) is a nearly 500 people are buried there.
municipality in the The cemetery has a recreation area
state of São Paulo, where American descendants hold
166km (104 miles) quarterly and annual meetings, such
from São Paulo as the Confederate Festival, receiving
city. visitors from different parts of the
The best country and abroad. It has received
time of the year distinguished visitors such as former
to visit Santa Georgia governor and former U.S.
Bárbara d’Oeste president Jimmy Carter and his wife
is April because Rosalyn, in the 1970s, along with
of American representatives from the consulate
festivities held in and press organizations of the United
that month, but States.
there are lots of Other tourist attractions: Parque
things to see and do dos Ipês; Parque Araçariguama; Tivoli
no matter when you Shopping; the rural district of Santo
visit the city. Antônio Sapezeiro; the old train station
American immigrants arrived in the achieved national prominence, such as built in 1917, which now serves as
city after 1867. They were Southerners, Pérola Byington, a philanthropist and cultural center; Manoel Lyra Municipal
survivors of the Civil War. Along with social activist born in the city. Theater; the Memory Center of the city,
their customs and cultures, they also Santa Barbara has several museums aiming to collect, maintain and preserve
brought new agricultural methods and and tourist attractions, including the documents related to the history of the
techniques, greatly contributing to the Immigration Museum, notable for its city, etc.
advancement of agriculture in Brazil. In collection of American Immigration
addition to new agricultural techniques, artifacts such as; letters, photographs, More information: www.santabarbara.
the Americans also brought new faiths clothing, tableware, kitchenware, sp.gov.br
to Brazil. On September 10th of 1871 furniture and other
the first Baptist church in Brazil was objects that depict the
founded in Santa Bárbara d’Oeste. lives of immigrants
Of all the regions that hosted U.S. who arrived there in
citizens, Santa Barbara d’Oeste, was the second half of the
one of the most developed. The first nineteenth century.
Americans to arrive in the city were The American
Colonel William Hutchinson Norris, Cemetery, also known
veteran of the Civil War and former as Cemitério do Campo,
senator of the state of Alabama, and was started in 1867 with
his son, who began to teach cotton the burial of Beatrice
cultivation to local farmers. Once Oliver, wife of Colonel
established, they received the rest of Oliver, one of the many
the family and other countrymen. immigrants who settled
The meetings of Fraternidade in the city. At the time,
Descendência Americana happens the cemetery of the city
12 Forum February
The American Society
of São Paulo
Things we missed:
Online carsharing
What we missed: Carsharing cars for you to choose from. Both
locations and car fleet are being
What we found: Zazcar extended at the moment.
Price plans start at R$8.90 per
Zazcar is Latin America’s first hour if you use a car at least 4 times
carsharing service. For those of you a month and pay a monthly fee of
who have not used a service like this R$45. If you would not like to pay a
before here a quick introduction: monthly subscription the rate for an
Carsharing functions in a similar hour goes to R$21.90. If you would
way to a car rental. The key difference like to keep the car for the whole day
is the ease of use of choosing a you get a discount on the hourly rate,
pickup location as well as picking day rates start at R$90. All prices
up your car. The pickup locations are depend on the model of car chosen
not confined to a staffed office but but include fuel and insurance and
can be any parking lot in the city. On 100km of distance. If you drive more
locating your preferred pickup point, than the included 100km you will be
you book the vehicle for the required charged a per km fee of R$0.37.
hours online, take along a digital
key that was provided to you by the More details: www.zazcar.com.br
company, get in and drive off.
Once you have signed up with the ‘Things we missed’ introduces
company there are no lengthy forms products and services that are new
to fill in every time. The billing or were hard to find in Brazil. If you
happens automatically from your have an idea for a product or service
registered credit card and cars can that could be featured please write to
be booked by the hour, rather than forum@amsoc.com.br
having to take them out for the whole Please note that Forum is not
day. endorsing these products and services
and does not take any responsibility
Zazcar currently offers 11 central for quality and/or performance or
pickup locations with 7 models of lack thereof.
2011 Forum 13
classifieds
H ousing American-Licensed Expat
Psychologist
Apartment for rent or sale Selling Up
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14 Forum February
The American Society
calendar of São Paulo
2 Wednesday INC Coffee & Red Rose Starting at 8:30 am at Emporio Santa Maria. Free for INC members / R$30 for non-
members. More info at monthlycoffees@newcomers-sp.com.br
Welcome Back Happy Cocktail Party to be held at São Bento Boteco (Itaim) from 7 to 9 pm. More details at
4 Friday Hour www.amsoc.com.br. RSVP at amsoc1@americansociety.com.br
5 Saturday Little League At Graded School from 10 am to 12 pm. Soccer, Basketball, Tennis and Flag Football
Sign-up will be offered. Contact Kristine at splittleleague@gmail.com for more details
5 Saturday Abacaxi Bowl From 8:30 am to 5 pm at Graded School. For more information please contact John
Kennedy at jw_kennedy@hotmail.com
7 Monday Scottish Country 1st Monday of every month at Drake's Pub, in the Brazilian British Centre at 8 pm.
Dancing Club Please visit www.standrews.com.br for more details.
CIWS AGM & Elections Starting at 1 pm at a private home is Santo Amaro. RSVP at courilyn@gmail.com or
12 Saturday Luncheon 5548-6070
19 Saturday St. Andrew's Burns To be held at Clube Transatlantico at 8 pm. Tickets range from R$ 160 to R$ 180.
Supper Booking and information at eventos@standrews.com.br
23 Wednesday INC Monthly For more information please contact luncheons@newcomers-sp.com.br or visit
Luncheon www.newcomers-sp.com.br
A classified of up to 350 characters costs Forum does not check all of the advertisers
R$45 for AmSoc members and R$80 for
Our Readers
A Note to
Place a
2011 Forum 15
Flipside