BUSINESS APAC MARVELLOUS E-COMMERCE SOLUTION PROVIDERS OF 2020

AUGUST 2020 EDITION

Providing The Most Secure One Stop

E-payment Solutions

CONSUMERS AMPLIFYING E-COMMERCE HOW TO LEVERAGE E-COMMERCE

BUSINESS DURING COVID-19 STRATEGIES TO DRIVE ONLINE BUSINESS?
Pg.22 Pg.32
Your Needs...
Our Analysis
Proposal, Design, Development, Testing & Delivery
 Helming the E-commerce Market!

C
urrently, Asia-Pacific is leading the global e-commerce market, outnumbering all the other
continents. There has been tremendous growth, and the forecasted figures tell that the
market will grow upto 25% or USD 2.271 trillion—which is representing a massive 64.3%
of global e-commerce spending.

Now, the market is witnessing the growth at such a high pace, it is evident that the competition too
shall rise. Digitalization is currently in high demand, and some of the companies are making the
most of these opportunities. Following the outbreak of COVID-19, several companies witnessed a
temporary halt or are strangling to operate. The COVID-19 impact is severe and unimaginable
under normal circumstances. Consequently, this pandemic has brought significant changes in
people's lifestyles and these changes are anticipated to be long-term. The “new normal” is
demanding an upgraded economic model.

E-commerce was steadily gaining momentum even before the pandemic but now the COVID-19
outbreak has surged the demand for their services. Keeping up with this trend, the team of Business
APAC has curated the new magazine issue featuring, “The Business APAC Marvellous E-
Commerce Solution Providers of 2020”. Here we will provide the readers with the insights and
tactics of how these companies tackled the challenges.

On our cover of the magazine, we have featured PaymentAsia. Established in 1999, Payment Asia
has the experience of participating in the transformation of an old business model to the new
commerce era. The company has not bogged down as they very well know what it takes to come
out of these situations. Also, we have featured marvelous market leaders —Veniteck, Huptech
Web, and Public Media Solutions, who have exceptionally embarked upon these challenges and
turned the odds in their favor.

Furthermore, don't forget to read the engrossing articles in the section 'E-commerce in COVID-19'
and 'Enhancing online business' respectively. Also, to get updated with the latest industry
highlights do visit our website and subscribe to our newsletter.

Vidya Joshi
Editorial Coordinator
 Publisher : Archana Ghule
Editor-in-Chief : Vikram Suryawanshi

Editorial Coordinator : Shubham Biradar

Vidya Joshi
Rakesh Mahto
Utkarsh Deshpande

Art Director : Vinod Alhat

Graphic Designers: Onkar Mhaske
Sushant Kamble

Head of Distribution & Production: Aakash Mahajan

Web Development & Maintenance : Vishal More

Project Manager : Shivani Gupta

Business Analysts : Maria Smith

Advertising : Jacob Eddy

BUSINESS APAC
C-206, Wisteriaa Fortune, Wakad, Pimpri-Chinchwad, Maharashtra- 411057
+1 (213) 814-2941 info@businessapac.com www.businessapac.com

Business APAC Magazine is published by Pericles Ventures Pvt Ltd. Reproduction or use of this publication in any manner
without any permission of the publisher is prohibited. The team of Business APAC Magazine has made every port to ensure the
accuracy of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this
publication, including anyerrors and omissions therein. All rights are reserved by Pericles Ventures Pvt Ltd.
22 ENHANCING ONLINE BUSINESS
HOW TO LEVERAGE E-COMMERCE
STRATEGIES TO DRIVE ONLINE BUSINESS?
E-COMMERCE IN COVID-19
CONSUMERS AMPLIFYING E-COMMERCE
BUSINESS DURING COVID-19

30
 CONTENTS

Huptech
Web 20
Public
Media
Solution

12 26
ARTICLES

Veniteck
Solutions
30
 E-COMMERCE SOLUTION PROVIDERS

COVER
STORY

PROVIDING THE MOST SECURE

ONE STOP E-PAYMENT
SOLUTIONS
12
D igitization has changed the world drastically
over the years. Increasing consumer demand
and the changing market scenario is leading to
significant technological advances. In the last few
decades, due to the widespread of internet-based banking
there are very few electronic payment service providers
in Asia that are secure and have a global reach.

Established in 1999, Payment Asia is one of the leading

and shopping, one system has grown rapidly, i.e. the
electronic payment system. Generally, it refers to
carrying out transactions through an electronic medium
without the use of checks or cash. Due to the benefits
like complete payment flexibility, lower operational
costs, secure payments, faster and easier service, it has
gained ground within a very short period of time.
Presently, there are numerous payment systems and
payment processing devices around the world; however,
e-payment technology and e-Commerce management
companies in Asia specializing in offering the most
secure and innovative technology for online and mobile
payment solutions to domestic as well as global
businesses. The company plays a vital role, leading
Asian merchants to go global while bringing
international merchants to Asia through its services.

13
 E-COMMERCE SOLUTION PROVIDERS
‘ With our experience and expertise
in the e-business world, Payment
Asia is your best choice for one-
stop e-commerce and digital
payment solutions.
‘
Comprehensive and Reliable e-Payment Solutions
Payment Asia is committed to providing innovative online
payment technology and e-payment solutions. A wide
range of strategies and solutions developed cater to small
and medium enterprises (SMEs) as well as to
multinational corporations across Asia. The services
provided by the company span from Omnichannel
Payment Solutions, Mobile Payment Solutions, Payment
Gateway, down to technical and customer service support.
These services use payment processing methods such as
credit card, debit card, e-wallet, and China Union Pay.
Over the past decade, Payment Asia has transformed its
business by comprising digital marketing, e-commerce
consulting and e-logistics businesses. Furthermore, the
company is also integrating Artificial Intelligence
technology into its services to ensure its clients can stay
ahead of the competitive business market. With rapid
development and concerted efforts of its experienced
consultants, the company has served more than 5000
domestic and foreign merchants and it continues to
exceed client's demands.
Magnifying the Merchant's Business Potential
E-commerce has become a part of almost everyone's daily
life. Thus, Payment Asia aims to maximize the e-
commerce experience and further enhance such
experience in the strategies it offers. Collaborating closely
with its merchants, the vision and roadmap of the
company is to successfully help these merchants adapt to
business changes through their online/offline business
ecosystem. Initially, Payment Asia generates traffic
through online social media and through client
engagement modules. It is then converted into sales by its
payment gateway. Such sales and payment transactions
14
These awards are
testimony of the
top service quality
that Payment Asia
gives to their
merchants.
lead to generating data analytics, to create loyalty and
tailored re-targeting of the audience. In this way, the
company manages to maximize the merchant's business
potential and provides digital advantages to the
merchant.
Creative and Out-of-the-Box-Approach
The world is changing at a rapid pace and every day new
startups are intensifying the existing rigorous
competition in the market. To survive in this competition
and stand out from its competitors, Payment Asia
emphasizes on client satisfaction. The company listens
to merchants to fulfill their requirements and achieve
growth hand-in-hand with them. Payment Asia has its
own digital/data-driven marketing team that works
closely with the merchants and helps them in their sales
and marketing along with the payment processing.
The company believes in teamwork and maintains
strong team spirit within the company as well as with the
merchants as it considers merchants as a part of its team.
The company encourages creative and out-of-the-box
thinking and always
promotes new ideas. Along
with teamwork and
creativity, dedication and
humbleness are the two
pillars on which the
company has served over
the years. Payment Asia is
not just a service provider;
it is a life-time business
partner for its clients.

Transitions due to the

COVID-19 Pandemic

The rigorous outbreak of

the COVID-19 pandemic
has turned the market
upside down. Businesses
around the world are under
the pump due to decreased
production, sales and
reduced demands. Most
people are experiencing
massive changes in their
daily lives. The company is
constantly adapting in these

15
 E-COMMERCE SOLUTION PROVIDERS

‘
Being a
renowned and
reliable
ecommerce
payment
solution provider
for merchants,
we offer scalable
and tailor-made
ecommerce
payment
solutions with Over the years, we have helped multiple shopping malls
short settlement ‘ to develop loyalty payment program in order to create
period and a seamless O2O environment for both merchants
and their clients!
competitive
rates.

uncertain times and knows what it

takes – from strategies to
implementations – to come out of
these situations, stronger than before.
However, Payment Asia is no
stranger to such a situation. About 17
years ago, the outbreak of the SARS
affected the citizens of Hong Kong
and having established in 1999,
Payment Asia has the experience of
participating in the transformation of
an old business model to the new
commerce era. Now, the history
repeats itself. The company has not
bogged down as they very well know
what it takes to come out of these
situations.

16
 ‘ Payment Asia is an expert in
providing comprehensive
ecommerce payment
solutions to various kinds
of enterprises, assisting ‘
merchants to catch the
wave of technological
development.

Crisis creates Opportunities model of developer hegemony

Impacts of the COVID-19 pandemic
are severe and unimaginable under
the normal circumstances. The
pandemic has brought significant
changes in people's lifestyles and
these changes are expected to be
long-lasting. The public are grappling
with new ways of living and
working, and it is expected that after
the pandemic, a “new normal” may
mean demand for some parts of the
Payment Asia provides industry such as the 'shop fronts' or
creative and cosy 'physical services' is expected to
environment to reduce heavily. Thus, the economic
its employees.
confronts a big challenge.
Payment Asia is thoroughly prepared
to combat the confronting situation.
It will assist different industries and
businesses to speed up their digital
transformation process. Furthermore,
the company will support its
merchants by offering them the one-
stop solutions to leverage Data,
Digital, Payment, and AI technology
into their businesses in order to
emerge stronger and stand taller in
this critical situation.

17
 E-COMMERCE SOLUTION PROVIDERS
Empowering Businesses
with the Power of Internet
O
ver the years, digitization has
made the world go online and
businesses are no exception.
Online business is the need of today
and the e-commerce industry is
complementing this need thoroughly.
The e-commerce industry has hit the
ground running over the past few years
and is expected to continue on its
merry way in the future as well. The
advantages of e-commerce such as cost
reduction, ease of operation, quick
sales, 24×7 service have fueled the
growth of the online business market.
Furthermore, the emergence of e-
commerce as a forerunner has opened
up several opportunities for a variety of
online companies and investors. As a
result, numerous e-commerce solution
providers have emerged over the years.
Established in 2016, Huptech Web is
one of the fastest-growing e-commerce
solution providers in India. The
company provides versatile and
feasible e-commerce solutions that are
essential for businesses to go online.
The company has more than 100
satisfied clients and a 76% repeat ratio.
Furthermore, with industry-specific
strategies, impeccable e-commerce
website design, creative content, and
digital marketing expertise, Huptech
Web is taking giant strides in e-
commerce development and digital
marketing sector.
Versatile and Feasible e-Commerce
Solutions
Huptech provides feasible e-commerce
20
solutions that increase the visibility of
client's products all over the globe. The
company provides e-commerce web
development and designing services
and e-commerce digital marketing
services. The e-commerce digital
marketing services include SEO, social
media management & advertising,
email marketing, influencer/affiliate
marketing, SEM, content marketing,
and PPC. Moreover, it also provides e-
commerce custom web development
services.
Apart from the e-commerce solutions,
Huptech also provides WordPress
development in which it offers
WordPress services such as WordPress
plugin development, WordPress theme
development, WordPress speed
optimization, WordPress virtual
assistance, etc. Furthermore, the
company offers hiring services such as
Shopify Developer, WordPress
Developer, WooCommerce Developer,
and Laravel Developer. These solutions
have helped Huptech to gain more than
50 million of clientele revenue.
Thoroughly Professional and
Ambitious Entrepreneur
Rishi Thakker, the Founder and
Director of Huptech Web, has been
leading from the front since the
establishment of the company. He was
always interested in technology and
thus pursued a bachelor's degree in
computer science from RK University.
He started his career as a PHP and
Shopify programmer in the B2C
market and was aptly qualified in
website development and designing
using core PHP.
While working as a developer, he
noticed that web stores were becoming
more important. He also noticed that
the e-commerce industry was booming
and was always on the lookout for
creative and dynamic
individuals—people who were capable
of applying their inherent skill-set to
the next level. He also realized that one
can learn a lot from the process and
work in the industry and can quickly
come up with an implementable
business strategy. After applying the
strategy, one can get actionable results
within no time. This is what he liked
the most about the e-commerce
industry and induced him to choose
this industry. Huptech Web has gone
strength to strength since its inception
and the director has been instrumental
in the company's growth.
Encouraging Entrepreneurs and
their Business
Huptech Web was established with a
vision of empowering entrepreneurs
and their businesses with the power of
the internet. To achieve the vision, the
company emphasizes on giving the
individual best with full zest,
delivering more than what businesses
expect, hitting the bull's eye in the first
go, and many more things.
Furthermore, Huptech works with a
mission to put a mark on the world
with impeccable projects and provable

Rishi Thakker, Founder & Director
results. Timebound, quality, integrity, and security are the company's
founding pillars and are valuable in achieving the mission.
Excelling the Competition
Every growing business confronts numerous challenges. Likewise,
some factors such as the increasing competition and price war that
affect the growth of Huptech. However, there are several factors
which are keeping the company ahead in the competition. These
factors are affordable prices, network reliability, data security, up-to-
date technology, strategies, and Huptech's agile model. Thus,
Huptech manages to survive and excel in the rigorous competition.
Keeping the Clients Happy
Client satisfaction is essential for a business to stay in the
competition. Huptech Web knows this and keeps client satisfaction at
the heart of its strategies. The company tries to understand the clients'
'big picture,' by knowing how it fits into the client's overall goals in
order to help the client succeed. Furthermore, Huptech provides
honest and transparent services. The solutions are proactive,
innovative, and cost-effective. Deadlines are precisely followed and a
scalable support system is created for the clients. Huptech always
aims to excel at what it does and it reflects in 91% client retention
which has contributed immensely to the company's success.
Modifying with the e-Commerce Advancements
Rapid digitization is fueling the emergence of several technological
advancements. Thus for a company to survive, it is necessary to stay
up-to-date with the advancements. Rishi, the
Director of Huptech carries this responsibility. Every
week, he goes through online resources to become
aware of the latest trends in e-commerce.
Furthermore, he participates in forums on social
media and is always active in the industry. He
believes online communities can be extremely
helpful to stay up-to-date with the advancements.
Challenges and Opportunities Posed by the
COVID-19 Pandemic
The outbreak of the COVID-19 pandemic has
impacted the industries in several ways. Its impacts
are fluctuating based on the type of industry. In the
case of the e-commerce industry, the COVID-19
outbreak is expected to boost the growth. As
customers will switch towards web stores to avoid
public places, the e-commerce businesses will
prosper. However, these opportunities come along
with several challenges such as supply chain issues,
consistency in delivery, the pressure of deadlines,
and change in shopping behavior. Huptech Web is
ready to tackle these challenges with its innovative
solutions in the near future.
“Huptech is a result of a
young achiever's vision to
blur the lines between
technology and business
using the World Wide
Web.”
Expansions and Developments in Future
In the near future, Huptech Web will be emphasizing
on steadily helping startups, well-known brands, and
others to become successful. The company will be
experiencing more expansion and development in
the future. It will introduce several new services
such as 'Mobile App Development' and 'e-Commerce
App Development'. Huptech's services will deliver
custom experiences across Web Platforms, iOS,
Android, and Cross Platforms. The company aims to
become the world's largest web development and
marketing company serving all aspects of the
business world.
21
 ENHANCING ONLINE BUSINESS
How to Leverage
E-commerce
Strategies
to Drive Online
Business?
O
nline store. Online payments. Mobile commerce.
All of these play a crucial role in an e-commerce
business. E-commerce is a buzzword that is here
to stay and won't be going anywhere anytime soon. It's
everywhere. From gas stations that accept mobile payments
to fast food restaurants that allow consumers to order online
and have their food delivered. Due to technological
advances in the areas of e-commerce, Internet connection
speeds, Internet security, social media, and mobile app
development along with increased mobile device usage and
faster shipping options, consumers have more shopping
options than ever before. Statista estimated $4.8 Trillion
global e-commerce sales by 2021, almost a trillion dollars
more than 2020. This revolutionary shift has attracted
small-to big-sized businesses with opportunities to learn
technical expertise. But as the old saying goes, “If you fail
to plan, you plan to fail.” E-commerce strategies are vital
for starting an online store to make Field of Dream real.
Why Create E-commerce Strategies?
There are currently 2 Billion global digital buyers. Of
course, what matters isn't where the numbers are but where
they are going. When deciding to implement an e-
commerce strategy, planning is crucial. It allows people to
take an eagle-eye view of their company and its products
and services to determine the best way to present and sell
them to the target audience. It also helps determine whether
their products or services would be a good fit to sell online.
Even though technology gives them the ability to create
online stores to sell anything to anyone doesn't necessarily
mean that they should. Some things don't sell well online.
As a result, money and time are wasted trying to entice
22
people to buy things that don't interest them when it could
have been better used elsewhere.
So, what makes a good plan? Before the days of global
positioning systems (GPS) in cars and on mobile devices,
people used good old-fashioned maps or an atlas to help
guide them to their destinations. The same way that they
would use a map or GPS for a trip, their e-commerce
strategies would be their map. They will guide to an end
goal so that they can be successful. Along the way, they
might venture off course, but they can always review their
strategies and make the necessary corrections to get back on
track. The good thing about their approach is that strategies
not only meet their current needs, but they also anticipate
and grow with their future needs. This is called scalability.
Creating E-commerce Strategies
E-commerce is not for the faint of heart. To be successful, it
will involve a lot of research along with hard work. Look at
success stories such as Amazon.com, there is nothing wrong
with having that positive vision, but a dreamer must realize
that everyone wants to become the next Amazon. Just like
Amazon didn't become a success overnight, neither will
anyone. Competition in the e-commerce market space is
fierce. Success comes at a cost. Everyone has to pay their
dues through trial and error, sweat, and tears until one
perfects his/her strategy. Even though today's e-commerce
solutions such as Shopify and PayPal make it easier than
ever to set up online stores, that's only one piece of the
puzzle. It will still take time to see success.
Many businesses want to sell products or services online
but haven't thoroughly planned their strategy. This is like

building a house without a blueprint. Who does that? Even
though one might make a home, he/she doesn't know if it
was built correctly or how long it will remain standing. The
same principle applies while creating an online store. By
understanding the purpose of starting an online store, it will
keep one focused on his/her end goal and not just profits.
Not to say that gains are not essential, but to keep them
consistently flowing, one must be diligent.
Creating and Securing an Online Store
Now it's time for the rubber to hit the road and begin
creating an online store. Most people are ready to dive right
in and start adding products or services, but the
organization is key for long-term growth and success.
Depending on the number of products a company plans to
sell, it is always a good idea to start off by creating
categories followed by other tools. For example, Product or
Service Categories. Whether shopping in-store or online,
many consumers do not want to aimlessly search for what
they want or need. They are impatient and in a hurry. Upon
arriving at a brick and mortar or online store, many already
know what they need to purchase but just need to locate it
and pay for it.
Besides adding descriptive categories with an attractive e-
commerce theme, securing the online store is crucial to
provide customers a welcoming experience. Consumers
want to feel assured that a business has implemented the
necessary security measures to protect and secure their
personal and financial information from hackers and are
constantly reviewing and updating them. Security strategies
should be considered early in the planning phase so that they
can be properly planned and implemented. By having these
security strategies readily available, online store owners can
be more proactive rather than reactive when a security breach
occurs.
Testing and Marketing an Online Store
Typically, testing is the last phase of a project that is done
before an online store is launched. Testing helps companies
feel confident that consumers will have a positive shopping
experience. It does not mean that customers will not
experience any errors because customers might follow a
shopping path that was not initially tested. Testing allows
companies an opportunity to correct any errors before
customers discover them as well as ensure that the store
works as designed and expected. Here, some crucial
strategies are needed that not only work but are also flexible
enough to address unanticipated areas of concern, such as
product image, product description, SSL implementation,
payment methods, etc.
Once an online store is launched, many store owners think
they can take it easy and wait for orders to come in because
the hard work has been done. Not yet! If the marketing has
not taken place before the store launches, how will the target
audience know the store exists? They will not. Marketing is
the key to notifying the world that any type of store exists.
It's rare but a well-planned marketing strategy can be a
common practice after an online store launches. In
marketing, one of the most basic concepts is the 4P's of
Marketing: product, price, promotion, and place. Considering
the online store's promotion (marketing), it is better to start
asking the five W's and H questions concerning promotion:
Ÿ Who will be in charge of the promotion campaigns?
Ÿ What promotion techniques or methods will be used?
Ÿ When will promotions begin?
Ÿ Where will the promotions take place?
Ÿ Why is promotion important?
Ÿ How will the promotion take place?
Once an online store launches, the work does not necessarily
end. It actually begins because the online store must be
maintained whenever it's needed. Its success and failure
depend on the amount of maintenance applied to help the
store meet its short-term and long-term goals. By following
these e-commerce strategies, an online store can operate
efficiently and provide a good customer shopping
experience.
23
 E-COMMERCE SOLUTION PROVIDERS
Public Media
Solution
Bolstering the Sellers in the
e-Commerce Industry
T he e-commerce industry has
emerged as a force to reckon
over the past few years.
Increasing digitization,
industrialization, and constantly
increased use of the internet has fueled
the growth of the e-commerce industry.
Moreover, advantages of e-commerce
like faster buying/selling procedure,
low operational cost, more customer
reach, faster response, etc. are also
contributing towards its dominance.
The number of customers opting for e-
commerce to buy their products is
increasing day by day and so is the
number of sellers selling their
products. However, due to rigorous
competition, the sellers face numerous
challenges such as finding the right
products to sell, attracting the perfect
customer, generating targeted traffics,
etc. Thus the sellers are looking for
solution providers that would help
them onboard on global marketplaces.
Incepted in 2018, Public Media
Solution provides a complete end to
end virtual 'Launch and Support
Services' to sellers on all marketplaces
and online portals in India such as
Amazon, Flipkart, Snapdeal, Paytm,
eBay, Shopclues, and Limeroad, etc.
The company provides on call, email,
26
and remote assistance support to sellers
through its services and manages their
online business on various platforms.
One-Stop Business Solutions
Public Media Solution provides
services to those sellers who have the
potential to reach the next level, but
due to lack of knowledge, they aren't
doing well. The company helps sellers
onboard on global marketplaces and
covers all the business formalities such
as website development, legal
documentation, product photoshoot,
content writing, and listing. It uses
innovative and creative ideas to match
every bit of seller's requirement and
challenges encompassing sales,
products listing, orders management,
customer support response,
procurement, reconciliation, automated
tools, digital marketing, and
promotions.
Apart from these e-commerce
solutions, Public Media Solution also
helps companies in their public
relations with solutions such as
reputation management, corporate
branding, internal communications,
crisis management, media monitoring
and analysis, and visibility
management. The company also
provides digital marketing and SEO
services such as Local SEO, Enterprise
SEO, On Page SEO, Off Page SEO,
SMO Services, and content writing
services. These solutions help the
customers stay competitive in this
ever-growing market.
A Visionary and Focused Leader
The CEO of a company plays the most
important role in any company's
growth. Being the Founder and CEO
of Public Media Solution, Ravinder
Bharti is successfully leading the
company towards undisputed success.
He is using his 10 years of experience
in marketing to the benefit of the
company. After completing his
graduation, he joined a multinational
company. Being a Computer Science
Engineer, he was always curious about
technology. One day, while he was
reading an article by Bloomberg on
booming the e-commerce industry, it
excited him and he wanted to be a part
of it. As a result, he started freelancing
and got placed as a freelancer in the
startup company of cake and flower
delivery.
Working as a freelancer turned out to
be the U-turn in his life as he decided
to quit his job and joined the e-

Ravinder Bharti, Founder & CEO
commerce industry full-time. While working there and
communicating with the vendors, he figured out that sellers were
struggling a lot to go online as there was a lot of documents work,
sellers were unable to understand the IT stuff and generate sales and
were finally giving up to go online. It was then he decided to start
Public Media Solution which would help sellers come online easily.
He started with a team of one CA, one graphic designer, one content
writer, and himself as a solution provider for the vendors.
Staying ahead of the Competition
With newer trends coming day in and day out, the competition in the
e-commerce industry is only intensifying. Thus, e-commerce solution
providers should be prepared to survive in this rigorous competition.
There are some factors that help Public Media Solution stay ahead in
the competition. The company emphasizes educating its clients on
each step of business which is highly appreciated by the clients.
Moreover, Public Media Solution provides 24/7 service which none
of its competitors provides. Furthermore, the company analyzes the
business needs by using the latest technology tools.
Catching up with the Technological Advancements
For any business to grow, it is essential to stay up-to-date with the
market scenario, newer innovations, future prospects, and changing
customer needs. Public Media Solution stays updated with the latest
technology news and feeds. The company engages with its customers
and keeps an eye on its competitors. Furthermore, Public Media
Solution follows several trade journals and industry
magazines to stay familiar with new and upcoming
advancements. Thus it always keeps up with what's
going on and what is expected to happen in the
future.
Changes due to the COVID-19 Pandemic
The outbreak of the coronavirus pandemic has
shifted the way consumers behave and carry out
their activities and it has directly affected the e-
commerce industry. Moreover, only the essentials,
especially the medical care made available is
offering both challenges and opportunities to spend
money. Before the COVID-19 outbreak, a market
research expected that the growth in the e-commerce
market in India will reach 200 billion US Dollars by
the year 2026. Presently, the e-commerce sector is
influenced by the supply and demand side and while
some companies are adapting the changes, some are
finding it tough because of the restrictions. Public
Media Solution is ready to cope up with the
challenge and maximize the opportunity.
“Public Media Solution is
one stop solution for
businesses, including sales,
support, and development
to manage the selling of
products on e-commerce
platforms to stay
competitive in an e-
commerce market.”
Aspiration to attain New Heights
Public Media Solution believes that the upcoming
years will be productive for the company. The values
offered by the company will be advantageous to all
the upcoming startups where they can fulfill their
dreams via Public Media Solution with a promising
attitude. The company aims to attain new heights to
synchronize client targets in its mission. PMS is
working hard to mark the upcoming five years with
milestones of progress.
27
 E-COMMERCE SOLUTION PROVIDERS
Veniteck Solutions
Transforming Vision into
Reality
O
ver the years, rapid
industrialization and
digitization have changed the
world drastically. The world has been
brought close by the constantly
evolving technology. However,
evolving technology has also imposed a
challenge in front of the businesses as
the customer needs are continuously
changing. Especially in this tech-savvy
world, customers are looking for
solutions that are less time consuming
and more affordable. This is where e-
commerce came into prominence. The
e-commerce industry has been one of
the fastest-growing industries over the
last decade because of its numerous
advantages. As the e-commerce industry
is gaining ground, various e-commerce
solution providers have emerged over
the past few years.
Incepted in 2009, Veniteck Solutions
has been helping businesses develop the
most efficient e-commerce websites. Its
fully-equipped team excels in the latest
web artistic design and technological
advances. The company provides top-
class responsive web design to its
diverse clients on extensive platforms in
order to meet their requirements every
single time.
Bespoke Web e-Commerce Solutions
Presently, every businessman aspires for
a successful and robust online business.
Veniteck Solutions helps businesses
achieve this by offering bespoke web e-
commerce solutions and partnering with
clients to aid in creating and
30
accomplishing client requisites. The
company operates with a team of digital
professional developers that offers
solutions to every e-commerce hitch
and helps sell products online
effortlessly.
Moreover, Veniteck emphasizes on
client satisfaction more than anything
else. The company implements the most
versatile framework and assures
businesses of an increase in revenues,
integration of multiple payment
platforms, customized iOS and android
apps, data security, global reach and
higher conversion rates. Apart from
these web solutions, Veniteck also
offers Software Solutions, Mobile Apps,
IoT Services, Digital Marketing and
Cybersecurity Services, and Business
Analysis.
A Passionate and Tech-savvy
Entrepreneur
Ranjith Chandravalsan, the Founder
and Director of Veniteck Solutions, has
been leading the way for the company.
He is an experienced professional with
demonstrated history of working in
Information Technology and Services
Industry for about 20 years. He was
always passionate about technology and
its advancements and after graduating
as an engineer, he did certificate courses
in IT. He got his first break in an IT
company in Bengaluru. Furthermore, he
got opportunities to explore the world
and work with some IT companies in
Australia.
While working there, Ranjith's interest
in IT increased immensely. He started to
learn how it all flourished and then
decided to start and have his own
company. It was a challenge initially,
but he gathered strength and courage to
face the challenges rather than getting
bogged down. He had his goals and
accomplishments etched in his brain
and to complement that, he recruited the
most skilled and knowledgeable
members for the team, who have been
instrumental in the company's prowess
over the years.
The Objective behind the Inception
As aforementioned, Veniteck Solutions
is a client-centered company which
always emphasizes on client
satisfaction. The mission of the
company is to nurture passionate
innovators, create the best work
environment, focus on clients' needs
and transform their vision into reality.
Veniteck aims to achieve the mission
through its skills and expertise for an
enhanced, quick, and rewarding
solution that will have an enduring
impact.
Furthermore, the company strives to
grow into a global concern, professed
and valued as proficient, partner with
clients to help build a resilient, agile,
contemporary trend with inventive
technologies and maximize their
corporate dreams. This was the vision
of the Veniteck at the time of
establishment and the company still
remains true to its vision.

Ranjith Chandravalsan, Founder & Director
Growing with the Technology Advancements
For any company to be able to transform its vision into reality, it is
important to stay up-to-date with the upcoming advancements and
have a culture that promotes future growth. Veniteck Solutions
believes in never-stop-gaining knowledge attitude which keeps it open
to state-of-the-art information, innovative approaches, progressive
techniques, and functionalities that enhance performances. The
company stays alert and signs up for the new-fangled features and
broadcast emails from some of the leading technology platforms.
The inclusive culture inside the company plays a huge role in its
progress. At Veniteck, regular team meetings are arranged to share
members' thoughts and bring the team together. This helps in
knowledge and information sharing. Thus, the entire team is given
access to the most important findings and outcomes which in turn
helps Veniteck to stay up-to-date with the technology advancements.
Opportunities post COVID-19 Crisis
e-Commerce was steadily gaining momentum across India and the
world even before the COVID-19 outbreak. The attitude towards
online shopping before the pandemic was clear and distinct. However,
after the pandemic, there is going to be a tremendous impact on
demands and sales of online commodities. A greater percentage of
population is expected to accept the new norms imposed for COVID-
19 and opt for online shopping to buy their products. For a company
like Veniteck, this is a challenge as well as opportunity. The company
has designed and begun implementing the strategies to cope up with
the scenario. The teams are also working in
conjunction to make it handy to tackle the
circumstances and plan for the near future.
Striving for Improvement
Veniteck Solutions believes in continuous
improvement. The company strives to achieve the
position as the most promising and eminent IT
solutions provider and to be seen as a company with
profound expertise in all the different services it
offers. In the near future, the company plans to
develop more seamless software and potentially take
on more and more challenging projects. It also aims
to be known as a renowned company that has the
most intelligent people on board providing timely,
intelligent and insightful IT solutions enduringly and
it is on the way of achieving the same.
Keeping the Clients Happy
Veniteck's approach, commitment, an elite team, and
integrity and transparency in its operations have
“Veniteck Solutions the IT
solutions provider deems to
grow and let grow. Ardently
committed to collaborate and
rise into a global concern is
also passionate and devoted to
facilitating every business to
operate at ease together with
accomplishing goals
effortlessly.”
helped it win the most valuable clients in the market.
The company begins with understanding the client's
requirements and then analyzes how it could fit in to
accomplish the client's goals, which eventually leads
both the company and the client to succeed. Paul
Cowan from Cowan Air, one of Veniteck’s most
prestigious clients was impressed with the company's
services. He shares, “The Veniteck team has worked
closely with Cowan Air and Cowan Doors to develop
software to manage our business operations. Ranjith
and the entire Veniteck team have demonstrated
commitment, loyalty, perseverance, and dedication in
the development of OPSManager. I'd like to take this
opportunity to thank each and every team member for
their contribution to developing OPSManager.”
31
 E-COMMERCE IN COVID-19
Consumers Amplifying
E-Commerce
Business
During Covid-19
T he COVID-19 pandemic is raising internet
penetration via social media use, internet
telephony and teleconferencing, and streaming
of videos and films. The enforcements of social
distancing, lockdowns, and other measures in response to
the market crisis has led consumers to ramp up online
shopping. The pandemic has highlighted the obvious
need to bridge the digital divide and hamper greater
participation in e-Commerce activities. Tackling the
vulnerability, governments have adopted new measures
where all-size producers, sellers, and consumers have
acted, to ensure that e-Commerce can help to ease some
of the challenges faced in combatting the virus. The
world's e-Commerce business during COVID-19 and its
impact may encourage international cooperation and the
further development of policies. The online purchases
and supply business has made it clear that e-Commerce
can be a vital tool/solution for consumers.
32
The Global E-commerce Nature
As part of retail evolution, B2B and B2C online sales of
goods have a surge of demand in certain products due to
the COVID-19 pandemic. Consumers have stockpiled
medical supplies, including hand sanitizers,
disinfectants, and surgical facemasks, as well as
household essentials such as toilet paper and non-
perishable food products. In the post-COVID-19,
consumers are expected to emphasize on both
convenience and safety. During the lockdown, brands
and shopping centers are seen using WeChat mini-
programs, online social groups, and live streaming
videos to attract consumers through new channels
without the need for foot traffic.
Recent months of e-Commerce business during COVID-
19 have seen 47% of internet users spending more time
in their day making purchases. The segmentation of
internet users worldwide according to their age who
spend more time shopping in e-Commerce is as follows:
According to data, men have increased their time spent
shopping online the most i.e., 55% of men versus 50% of
women in the age group of 25 to 34 years. On the other
hand, the only age range in which women outperform
men in terms of time spent most in online shopping is the
one that goes from 55 to 64 years (33% women, 30%
men).
COVID-19 has influenced e-Commerce worldwide, and
as a fact, 41% of US internet users are spending more
time shopping online. However, there are glaring
differences between the different countries of the world.
In China, 67% of internet users during these last three
months have spent more of their time making online
purchases, followed by Singapore (46%), USA (41%),
Brazil (39%), and UK (37 %). The average increase in
the rest of the countries is around 25%.
Most Taping Categories That Generate The Most
Interest
The worldwide growth of the e-Commerce business
during COVID-19 has clear differences between the
different types of categories of interest.
Globally, the food sector has most online growth, with an
increase of 33%, followed by household products (29%),
personal hygiene (27%), and fashion (19%).
Categories such as leisure products (17%), beauty
products (15%), the purchase of chocolate (9.9%), and
home and garden products (9.7%) have also seen
increased sales during this pandemic.
The sale of alcoholic beverages, purchase of furniture,
gifts have also added around 8% more sales.
Surprisingly, the reservation of vacation services has
increased by 3.6% in recent weeks.
33
 E-COMMERCE IN COVID-19

Changes In E-commerce Web Traffic Age Distribution Of Online Shoppers [%]

The main winners in this regard are online

supermarkets with an increase of a staggering 60%
251% in their web traffic. In the second place
far behind, are the retail tech sales e- 50%

Commerce, whose traffic has increased by

40%

SHOPPERS
78%, followed by the media (56%) and
telecom (29%).
30%

Sadly, there are categories that have lost web 20%

traffic historically such as tourism (-78%), the
sale of luxury items (-28%), and jewelry 10%
stores (-7%).
0
15-24 25-34 35-44 45-54 55-64
Also, the fitness and health trend boomed in
e-Commerce business during the COVID-19 AGE
pandemic with an increase of 77% sports
equipment transactions, almost the same as
International transport and logistics services active on land, sea, and
online supermarkets (76%) and cosmetics
air have been experiencing the limited availability of fast-moving
(70%).
consumer goods.
On the other hand, the biggest losers of online
Due to the introduction of new health regulations, all e-commerce
transactions during quarantine are (as with
and more traditional trade transactions have also been severely
web traffic): tourism (-92%), jewelry (-20%),
affected. More than a million passenger flights have been
and luxury goods (-15%).
canceled—6 which were typically used to transport postal shipments
and other small consignments—have comparatively reduced
Logistics And Supply Chain Facing
transport capacity and increased shipping prices for cross-border
Disruptions
B2C and B2B transactions.
The major drivers during the COVID-19
Conclusion: The COVID-19 pandemic may last for a long time, and
pandemic were logistics and delivery services,
e-commerce in goods and services will need to focus on adapting the
online B2B wholesalers, and supply chain.
new environment. The environment could trigger further
The market crisis due to lockdowns has tested
digitalization and the development of policies and rules to regulate
the continued supply of essential commodities
online trade. Nonetheless, the COVID-19 pandemic has made e-
like no other event in recent history. The
commerce an important tool/solution for consumers in times of
noble efforts to contain the further spread of
crisis, and that it is also an economic driver, including for small
the virus led e-Commerce in foods to face
businesses.
supply chain disruptions. Firms of all sizes
have continued to experience supply
However, COVID-19 crisis lessons raise a useful question: Should
challenges as a result of the suspension of
new and practical e-commerce solutions—to enable the fast and
manufacturing activity, decreased production,
secure cross-border movement of goods and services—to be
and labor shortages. Businesses with
considered, to help recover the economy and create job after the
warehousing facilities in impacted areas have
COVID-19 pandemic?
faced prominent decisions about how or
whether to keep manufacturing their products.

34
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