Lesson 1: What is a

Business Plan?
MODULE 2
THE DEVELOPMENT OF A BUSINESS PLAN

OPERATIONS STRATEGIES GOALS

Objectives
At the end of this module, you
are expected to:

a. explain the key elements of

the business plan;
b. understand the concept of
potential market; and
c. discuss the propose solution in
terms of product and service.
What is a Business Plan?

The business plan is a written document prepared by the

entrepreneur that describes all the relevant external and
internal elements involved in starting a new venture. It is
often an integration of functional plans such as
marketing, finance, manufacturing, and human
resources.
Who should write the Business Plan?
The business plan should be prepared by the
entrepreneur; however, he or she may consult with many
other sources in its preparation. Lawyers, accountants,
marketing consultants, and engineers are useful in the
preparation of the plan.
Scope and Value of the Business Plan-Who
reads the Plan?
The business plan may be read by employees, investors,
bankers, venture capitalists, suppliers, customers,
advisors, and consultants. Who is expected to read the
plan can affect its actual content and focus.
Three perspectives that should be
considered in preparing a business plan:

Perspective of an Entrepreneur
Marketing perspective
Perspective of an Investor
Writing the Business Plan
It should be comprehensive enough to give any potential
investor a complete picture and understanding of the
new venture, and it should help the entrepreneur clarify
his or her thinking about the business.
Outline of a Business Plan
I. Introductory Page
II. Industry Analysis
III. Description of Venture
IV. Production Plan
OPERATIONS STRATEGIES GOALS
V. Operations Plan
VI. Marketing Plan
VII.Organizational Plan
VIII.Assessment of Risk
IX. Financial Plan
X. Appendix