GRAEME DYLAN HAMILTON

email: graemehamilton@graemebrand.com WORK EXPERIENCE

214.533.9401 The Richards Group February 2019-Present / Brand Planner
www.graemebrand.com September-February 2019 / Brand Planning Intern
linkedin.com/in/graeme-hamilton-197194159 BRAND PLANNING
The University of Texas at Austin Preparation
M.A. Advertising May 2019, GPA 3.79 ٠ Orient the brand in its category through secondary and primary
B.S. Radio/Television/Film May 2017 research consisting of category overviews (competitive audit),
Overall GPA 3.45, Upper Division GPA 3.93 consumer surveys and interviews, and stakeholder interviews to
produce recommended brand positioning and target audience
Workshop
٠ Intensive client workshop where findings and recommendations
are presented and discussed to finalize branding
Output
٠ Branding brief
COVID NEWSLETTER
٠ Leader on long term, weekly project to inform agency clients
SKILLS about latest COVID impacts on consumers and categories
٠ Plan and execute primary and secondary ٠ Provide a strong foundation for POVs that examine pandemic
research impact on brands and sectors
٠ Affinio BRAND ARCHITECTURE
٠ Helixa ٠ Analyze study of current brand perceptions by target audiences
٠ MRI-Simmons ٠ Produce audit of competitor’s architecture
٠ Presentations ٠ Recommend brand merger and recombinations
٠ Creative brief writing POVs / WHITE PAPERS
٠ POVs / White papers ٠ Examine consumer trends and produce recommendations
٠ Copy and blog writing in written reports
٠ Consumer briefs ٠ Investigate COVID influence on specific brands and provide
٠ Competitive audits insight into industry level impacts
٠ Survey design in Qualtrics and CUSTOMER JOURNEYS
Survey Gizmo ٠ Combine consumer interviews and surveys and shareholder
٠ Excel input to discover the customer journey
٠ Adobe Creative Suite ٠ Develop goal focused costumer experience framework to
٠ Avid Media Composer provide a purposeful consumer experience from start to finish
٠ Product photography
PITCHES
BRANDS ٠ Produce research and presentation materials for Cracker Barrel,
٠ The Home Depot Duke’s Mayonnaise, Ragu, and Safelite
٠ DISH ٠ Competitive reviews, creative audits, and category trends
٠ Skanska USA BLOG
٠ Duke’s Mayonnaise ٠ Blog writing for The Richards Group website
٠ AE Dairy Mavenir May-September 2019 / Marketing Intern
٠ BioAdvanced ٠ Developed podcast to display brand’s thought leading approach to
٠ Uplift Education increase brand relevance and equity among target key decision makers
٠ Invitation Homes ٠ Improved SEM strategy by introducing responsive ads and
٠ Oldcastle BuildingEnvelope identifying new keywords
٠ Texas Southwest Cattle ٠ Developed brand guidelines for video
Raisers Association Garrison Brothers Distillery August 2018-May 2019 / Marketing Intern
٠ Assisted in planning statewide bartender competition
٠ Revamped e-commerce site to increase click-through and conversions
٠ Planned, directed and executed brand photography
Grad Student Film Sets April 2015-April 2017 / Grip, Key Grip, Gaffer
The Daily Texan August 2014-December 2015 / Senior Photographer