TOPIC: Combatting the misuse of ISI mark

Character: Customer, Shopkeeper

Tonality: Comic
Duration: 40 Seconds

(customer angrily walks into the store with a press and a burnt shirt)

Man: Ye kaunse zamane ki press di hai!!! 2 din me 6 kapde jal gaye mere. (Shows the shirt with a
hole, the face of the puzzled shopkeeper is seen within the hole in shirt)( Comedy beats)

Shopkeeper: Arre sir aapko press nahi karni aati to khareedte kyu ho (with sarcasm)

Man: (with sarcastic smile)Haan ab aap mujhe sikhayenge press karna

Shopkeeper: Arre aap zara dikhao..Isme likha hai as per ISI standards(Puts the plug of press on
extension cord.It is followed by a mini blast with the shopkeepers face blackened due to the blast.
Eyeballs large)(Background music – Comic)

Voiceover- As per ISI standards aur actual ISI marked products me farak pehchaniye. Asli ISI marked
products pehchanne ke liye CRS app me 8 number daalkar brand ka naam, license ki validity aur
model number product se match kare.

ISI marked product deta hai aapko quality aur safety ki guarantee aur in products ko khareed ke aap
bante hai ek satark aur zimmedar grahak.
Jaago Grahak Jaago