Digital Marketing Assignment 2

Aishwarya Sarda

DEM

2013001

 What are the different types of online content in the hotel industry

(reasons/purpose)?

 What does the typical Accor customer journey look like and how does content

affect he various stages of the customer journey?

 How can Accor collect information about what the customer is saying about

Accor, whether at the beginning, during or after the trip? How can Accor

encourage and motivate customers to share their experiences and views?

 How has the hospitality digital ecosystem evolved since the writing of the case in

2015? What changes do you expect to see in this industry post COVID?