Social Media Management  
And Marketing Plan 
By: Rhona Joliene Roldan 

A. Management Plan 

1. Business Branding  

- Completed 

2. Social Media Assessment and Planning 

- Facebook Page - to be created 

- Instagram Page - to be created 
- LinkedIn Page - to be updated  

3. Keyword Research 

- Completed 

​4. Social Media Creation and Optimization 

​5. Social Media Content Creation 

- Create a Biography and Work History  

- Post portfolio samples 
- Create and Post inspirational/successful stories or quotes 
- Post previous Client feedbacks 

​6. Social Media Management 

- Create a spreadsheet in All Social Media accounts Optimizations and Interactions 

​7. Social Media Interaction and Community Growth & Management 

- Join Facebook groups related to Social Media Management, Online 

Businesses/Entrepreneurship and Local/International Blogs related with Social Media. 

​8. Interactions 

- Be active with the joined groups 

- Engaged with the community 

​9. Insights 

- Gathered and study database 

  

B. Marketing Plan 

1. Identifying the target market 

- Online Business Owners 

- Entrepreneurs with Business who would like to promote business through Social Media 

2. Creating a marketing plan 

3. Brand Awareness 

- Grow connections with LinkedIn 

- Join Facebook Groups for Virtual Assistants and Social Media Managers then post 
service offers 

4. Promoting Products and Services 

- 2 to 3 daily post on Social Media Pages 

- Reach out and offer services for clients looking for assistance. 

5. Marketing and Advertising 

- Organic 
- Paid 

6. Networking 

- Media sharing on Social Media Accounts and joined groups 

7. Monitoring and Evaluating Campaigns 

8. Engagements 

- Organic reach out 

- Interactions with Facebook Group Posts 

9. Insights 

- Gathered and study database