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Revised Marketing Aspect Group4
Revised Marketing Aspect Group4
A
Business Plan
Presented to
In Partial Fulfillment
Of the Requirements for the subject
Entrepreneurship
By
Leader:
Recio, Hazel Dennice, B.
Members:
Dizon, Krystalyn Joy, M.
Facto, Jhon Carlo, P.
Fajardo, Jayvee Emmanuel, R.
Lape, Mark Limuel, L.
Marquez, Dixie Marie Trista, S.
Mitra, Brave Heart, L.
Scheller, Robert Antonio, S.
December 2020
1.0 Introduction
The earliest recorded face mask-like objects in history date to the 6th
century BC. Some images of people wearing cloth over their mouths were
found on the doors of Persian tombs. In China, a kind of scarf woven with silk
and gold threads from the Yuan Dynasty (1279-1368) is believed to be the
earliest item in China that is similar to today's face mask. According to the
record of The Travels of Marco Polo, the 13th-century travelogue of the famous
Italian who once travelled in China in Yuan Dynasty (1279-1368), servants who
served the emperor during meals needed to wear silk scarves to cover their
uneasiness while wearing our face mask that tend to protect us from the virus
and some of the reasons of it is sometimes the face mask is too tight to wear,
too loose to wear and easy to fall of your face, there is also masks that doesn’t
fit our taste because we feel awkward about the design of the mask that the
other people sees, while some mask are itchy and rough to your skin and
the body. A mask burdens breathing and forces a person to inhale little oxygen
than normal and also take back in some carbon dioxide. The mask can,
however, protect the user from an infection, and all foreign bodies that travel
side effects of wearing face mask our company introduces you to our brand
new product with the name of “Air mask” which is derived from the idea about
the citizens to wear facemask comfortably and feel the air and oxygen to their
hearts content. We created this product on the sole purpose of meeting the
expectation of the costumers on their ideal face mask and also of course we
created this product functional and has many features that will make the
costumers hearts flutter. Our product facemask can help the costumers that
have trouble in their breathing when wearing a face mask because it has an
added feature of inhaler which is a kind of inhaler that can help the wearer to
breathe comfortably when they are having difficult time on their breathing
especially those who have respiratory problems. Our product will also give the
concept of facemask a cool view to our society because of its design that will
2.1 Product
capable of filtering and protect the people from 99 per cent of germs
detachable face shield. Unlike other face masks, this cool silicone
detached the face shield, remove the filter, chuck it in boiling water
with soap and be on your way. That’s a major advantage over the
facemask unlike other face mask, the tube that is attached to this
silicone mask that is connected in the inhaler at the side will make
your breath easily while wearing the mask and for those who have
respiratory problems.
Figure 1. Products Logo
time of this pandemic because aside from the practical uses, this
reusable mask can avoid the risk of having the virus spread because
Their hands are usually what transfers pathogens from the surfaces
they touch to their faces, noses and mouths. That’s why the CDC
advises that we constantly wash our hands and not touch our faces.
germs and PM2.5 particles and reduced the risk of being infected by
the virus. This product’s filter will also help people who use it to
side.
Product testing will take place to make sure the quality of the
product before releasing it onto the public. To make sure that the
weighted is tested to make sure the best quality and function given
2.2.1 Product
the hassle of the customer when using the product. Then the
face mask. Then it has a side feature that the silicon mask has
the inhaler in this air mask gives its uniqueness. For the
face shield that is needed when going outside. Aside from that
product has not been release in any market yet, and this can
make the customer wander about the product and they can
2.2.2. Place
in Frisco and the people will encourage to buy our product because
it is in need.
2.2.2.1 Distribution Channel
perfect location for the reason that there are a lot of passerby.
that they can get. Our company will use different social media
uniqueness that the product has. For the reason that just like
and features that they can get if they ever decide to purchase
again with the benefits that they can see they can be engaged
2.2.3.1.1 Advertising
buyers.
everyone safe.
logo and name will be made in about 4-week duration but still will be
Prototype making will last for a week and as soon as the prototype
was ensured we will immediately start with the product making that
After finishing the product, itself it will be tested in various ways such
minimal. For the whole March and April will be lunching the
Air Mask product. The advertisement will show the parts of the mask
and testing it giving them the idea of how it is made in real-time. Our
company will make sure to this product to be tested by specialists
like doctors, having their approvals will greatly increase the validity
with our product shown to various social media sites. Our company
our company will provide free shipping and a 5% discount for buying
our product. While the direst shopping costumers will have a 10%
This will attract the customers to buy because of the discounts then
2.2.4 Pricing
The pricing strategy that the company will use for the product
use the manufacturing cost to the price that will be presented to the
consumers, it adds the variable cost and the fixed cost. The variables
are the raw materials that the company used and the fixed cost for
can determine the price of the product by adding the direct material
cost per unit , labor cost per unit and manufacturing overhead. By
SCENT 43 1 43
TOTAL : 15,000
DIV. by: Approx No. of Monthly Production 250
A. INDIRECT LABOR
B. OVERHEAD
UTILITIES 250.00
TOTAL: 250.00
Div. by: Approx No. Monthly Production 100
OVERHEAD COST PER UNIT 2.5
SELLING PRICE
Manufacturing Cost Per Unit 635.50
699.95−635.50
GROSS PROFIT MARGIN = (100)
699.95
against the virus, and we are very sure that our product would
help prevent the spread of the virus across the world. The air
mask will help the consumer feel relief and safe when using
our product because this product will give you the assurance
of satisfaction and to breathe normally. Our target will not only
focus on the people who can afford to buy this, but we want
particularly today. The age of the consumer who can use this
product are those ages starting from five and above because
user to breathe properly and it will lessen the heat inside of it.
on if the consumer will wish to wash the mask. Also, the filter
a two added features which are the inhaler and the detachable
face shield.
2.3.2 Business to business Market
to buy what they need during the lockdown due to the COVID-
regarding the mask they use. Our company assures you that
wear today.
case, it will protect us now and for future events that requires
the teens for the reason that they are usually the customers
whom are going outside during this pandemic. So this are the
young adults ranges from ages 15-35 yrs. Old and the middle
aged adults that ranges form 36-55 yrs. Old. Also the old
adults that ranges from ages 56 yrs. Old and above. After the
aged adults, then 40 % are the young adults and lastly the
ranges from ages 36-55 yrs. Old for the reason that they are
immune system that can cause for them to get this virus.
whether they can afford to buy our product or not. The majority
answered that their daily allowances with 72% are ranging from 500
pesos and below. The others who answered with 14% their daily
allowances are ranging from 501 pesos to 1000 pesos. While the
make million sales for the whole year because of this pandemic the
Air Mask would be a big hit. The targeted place that our company will
pandemic Quezon City is one that has the highest rate of cases and
2.4 Competitors
Air Mask) that has unique features and the direct competitors that
face mask that we are using before and also clinical companies that
which are the companies that we have the same target group of
OPPORTUNITIES THREATS
health crisis. Thus, it is popular in the society, and for that very
reason, there are many sellers of face mask, ranging from variety to
variety. The question lies in how the company will emerge among the
color of black (50%), while 26% likes it blue, 12% likes red, and lastly,
8% likes them being white while the remaining last 4% favors having
common masks which comes at 46%, while 34% of them do not like
the size of the common masks as it is not to their fit, 12% do not like
Mask runs perfectly, and also to estimate if the product will be sellout
where various sellers of the same product exist, we can know and
that with great marketing talk, both will be factors that will make the
location where there is high foot traffic, and a location that is easy to
strategy.
that some of the materials that will be needed to make this product
is costly just like the inhaler which is one of the added features in the
Air mask. Another thing is that the customer must see this product to
have a lower price than those of in the market. But we will rest
assured the customer that the money they will spend will be worth it.
make the customers engaged in buying this despite of this price other
than the usual face mask. Another barrier is to compete with the
product that is already in the market for some time. Because a lot of
people know the capabilities of that product and the entry of this new
product will make them curious but not all will be engaged to buy this.
Curiosity never always results for a person to buy the product it can
also make them afraid that what if the product is not worth their
this product that will make them curious to buy not be afraid.
day. Customers buy different kinds of face mask in the market. But
this air mask has its added features compared to other usual face
money worth it. It has an inhaler at the side, also the detachable face
shield and a mask that has a scent on the inside to make the
really suitable for those who have difficulty in breathing but also to a
lot of people because all of us need to wear face mask to avoid the
might also add different features to their own product so that the
customers will be curious and the tendency is to buy to them again.
Not only the customers will be curious but as well as the competitors
they will search for what is the unique in our product and they will
2.5 Industry
Face Masks have been in the market for many years but it
was not popularized or not noticeable but we can see that only few
people use masks. The time is slowly passing and a lot of face masks
are innovating and evolving and since January because of the Taal
the time that covid-19 attacked us, we had a lockdown and we only
go out when necessary and we always have face mask and also face
now part of our daily needs, when you go out you will see everyone
is wearing different kind of face masks. Air mask will help people in
The possible factor that could affect our supply will be the
another factor that could affect our supply would be the items needed
to create the Air Mask, since we are going to buy different products
to create the Air mask the prices may vary because these items are
The factor that could affect the demand would be the silent
competitors because as of now there are a lot of seller and there are
ensure that our product is unique and creative in order to stand out
consider. Another factor is that there are still people who prefer the
common mask which is the surgical mask and the cloth face mask