Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions
What is being advertised?
Why is a different color used in the
product’s name?
Answers
use of a toothpaste product
because it must highlight the letter if
it is the same color as the product it
will not be visible

they want to make the customer see

What hidden messages does the ad
that it is the best toothpaste
seem to have?
Does the advertisement use emotional Yes, because it is advertised that the
appeal? If yes, how? If no, how could product is a better cleaning product
it?
not because maybe there may be
Is product’s description honest? Why
better teeth whitening products
or why not?
They promise many things that
What do you think or conclude about
perhaps the product does not have,
the ad?
the price would have to be seen
 Fuente: SENA

Questions
What is being advertised?
Why is a different color used in the
product’s name?
Answers
consumption of more quantity of water
daily and that this is of quality and
drinkable
the bottles do not have the product
name

What hidden messages does the ad promises to be the most drinkable

seem to have? water of all

Does the advertisement use if it encourages us to consume more

emotional appeal? If yes, how? If no, drinking water as it helps us with our
how could it? health

Is product’s description honest? yes because water is vital in our lives

Why or why not?

What do you think or conclude about it is good it encourages us to consume

the ad? water
When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.