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MIL REVIEWER MODERN MEDIA

- Modern media is made by a small number of
MEDIA AND INFORMATION people.
- Media is shared to a large number of people.
LITERACY
- Usually relies on technology.
LITERATE - Media with storage and transmission began
- Refers to a person who does not only read and more than 30,000 years ago (cave painting)
write but also understand and solve problems.
- A person who is knowledgeable or well versed
about a specific subject.

COMMUNICATION
- The process of transferring information from
one computer or device to another.
- Communication becomes effective once the
message conveyed is understood

MEDIA LITERACY
- Ability to read and write.
- Information literacy and technology literacy - This is a 16,000 year old cave painting from
are examples of skills which modern learners Lascaux, France.
should possess so they can be GLOBALLY
COMPETITIVE.
- Is the ability to access, analyze, evaluate, and - The first alphabet is over 3000 years old.
create media. The word media refers to the
different means of communication, such as
television, radio, newspapers, magazines, and
the Internet

INFORMATION
- A specific data acquired for a specific purpose.

INFORMATION LITERACY
- The skill that allows a person to recognize
when information is needed and how he will be
able to access, locate, evaluate, and use it
effectively.

HISTORY OF MEDIA
MEDIA
- Media is a way to communicate information
from person to person.

MULTIMEDIA
- What does multi mean?
= combination & integration of media * This is an Egyptian alphabet from 1700
B.C.E.
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THE DIAMOND SUTRA - The first full length film (12 minutes) was The
- 1st dated book Printed with wooden blocks. Great Train Robbery made in 1903.

TV – LIVE ACTION IN HOME 1936

- First black and white and then colored.
- Allows us to transmit more Media to more
people.
- Philo Farnswoth in 1928 was the inventor.

BUSINESS COMPUTERS
* Printed in China 868 C.E - Not for homes. They were huge!
- IBM Business Computer 1964.
.
- Modern media must go out to a lot of people. VIDEO PLAYERS – 1971
This means mass production - Movies in your home.
- Sony made the first VCR. Publicly available
on 1971 – cost $1400
THE GUTENBERG EXPRESS
- Johannes Gutenberg invented 1st printing VIDEO CASSETTES – 1976
press. He printed 180 copies in Europe, 1455 - A long battle between VHS and BetaMax
C.E.
WALKMAN – 1979
NEWSPAPERS – 1640 - Take your music with you. Revolutionary
- With mass printing available newspapers could portable media.
be made. - Sony Walkman
- 1640 in England, The London Gazette in 1666
was the 1st commercial newspaper.
CD PLAYERS – 1982
PHONOGRAPH – HOME AUDIO - Play better quality music in your home.
- Patented by Thomas Edison in 1877.
- We can finally store and transmit audio DIGITAL CAMERAS
- Digital camera were invented in the 1950s.
PHOTOGRAPHS - Consumers could by them in 1994.
- The idea is more than 1000 years old. - Apple and Kodak both made consumer
- George Eastman made it more available to the Cameras.
public in 1888 and founded the Eastman Kodak
Company in 1892 CONSUMER COMPUTERS
- The Kodak Brownie Produced in 1910 - Not yet popular but soon!
- Apple Computers in 1976
RADIO – 1894 - The Apple I & Apple II, TRS-80 and
- Finally wireless and paperless transmission of Commodore computers were released in this era.
information available.
- The history is clouded. Many people have PERSONAL COMPUTERS 1977-1981
claimed to have done it first. - 1981 IBM – PC, Price? $4000
- Nikola Tesla was most likely the 1st. PERSONAL COMPUTERS 1984
MOVIE THEATERS – 1896 - Now it has a mouse.
- First public movie show was in New York, - 1984 Macintosh How much? $2495 Buy a hard
1896. drive for $1500

MICROSOFT WINDOWS AND APPLE
- Developed GUI to make use easier
FROM 1977- TODAY
- Computers have advanced rapidly
- They have come from massive machines to
small laptops with more power.
- Computers are used in many parts of our daily
life.
PERSONAL MEDIA PLAYERS – 2002
- Very popular, can play more than just songs
- An extension of the Walkman and discman.
NOW
- The main media has stayed the same
- Storing and transmitting information – audio
and visual
COMPUTERS AND MEDIA
- ELECTRONICS DO NOT REPLACE
MEDIA.
- THEY ARE NOT MEDIA.
- THEY ARE A TOOL TO HELP US MAKE
AND SHOW MULTIMEDIA.
TYPES OF MEDIA
- Print Media
- Broadcast Media
- Film/ Cinema
- Video Games (Digital Games)
- New Media
PRINT MEDIA
- is used to describe the traditional or “old-
fashioned” print-based media that today’s
parents grew up with, including newspapers,
magazines, books, and comics or graphic novels.
Examples of printed materials:
Books, Newspaper, Magazine, Journal,
Newsletter, Pamphlet, Brochure, Leaflet and
flyer.
BROADCAST MEDIA
- it consists of programs produced by television
networks and radio stations.
- contrary to print media, broadcast media airs
audio and video materials for the public’s
information, interest, or leisure.
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- three form of broadcast: Radio, Television and
Films.
FILM/CINEMA
NEW MEDIA (INTERNET)
- new media is used to describe
content made available using
different forms of electronic
communication made possible
through the use of computer
technology.
- Internet allows users to browse different
websites and communication with other people
through the web.
- The Internet is an electronic communications
network that connects computer users through
various networks and organizational computer
facilities around the world.
Social Media
- forms of electronic communication (such as
web sites) through which people create online
communities to share information, ideas,
personal messages, etc.
THEORIES ON MEDIA AND
INFORMATION
MEDIA RICHNESS THEORY
- Also referred as Information Richness Theory.
- Communication serves as a medium that can
reproduce information.
- Personal Communication is more effective
than other forms of media.

INFORMATION PROCESSING
THEORY
- Humans process the information they receive
instead of merely responding to the stimuli.
- Associated with the cognitive development
approach in psychology.
MEDIA NATURALNESS THEORY
- Face-to-face communication is the most
natural way of communication.
- Communication is better established where the
message is more clearly understood because
people talk in person.
MEDIA SYNCHRONIZATION
THEORY
- Will be able to note immediate feedback and
responses.
- Involves interaction – Conveyance and
Convergence
- Conveyance
- Convergence
CHANNEL EXPANSION THEORY
- A theory of communication media perceptions
that incorporates experiential factors to explain
and predict user perceptions of the new
communication media.
- Individual chooses his/her own type of media
based on his/her experience.
SEARCH ENGINE
- is a program capable of searching documents
in the web using specific key words. What they
do is just type in the specific web address on the
URL stands for UNIFORM RESOURCE
LOCATOR which refers to a web page’s
address.
TOP 5 SEARCH ENGINES
1. GOOGLE
- According to the latest comscore report
(February 2016) 64.0% of searches were
powered by Google and 21.4% by Bing.
- Google is also dominating the mobile/tablet
search engine market share with 89%!
2. BING
- Bing is Microsoft’s attempt to challenge
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Google in the area of search
- But their efforts still did not manage to
convince users that their search engine can
produce better results than Google.
3. YAHOO
- Since October 2011 Yahoo search is powered
by Bing.
- Yahoo is still the most popular email provider
and according to reports holds the third place in
search.
4. ASK.COM
- Formerly known as Ask Jeeves, Ask.com
receives approximately 3% of the search share.
- ASK is based on a question/answer format
where most questions are answered by other
users or are in the form of polls.
- It also has the general search functionality but
the results returned lack quality compared to
Google or even Bing and Yahoo.
5. AOL.COM
- According to netmarketshare the old time
famous AOL is still in the top 10 search engines
with a market share that is close to 0.6%.
- The AOL network includes many popular web
sites like engadget.com, techchrunch.com and
the huffingtonpost.com.
ETHICAL USE OF
INFORMATION
CITATION
- Use citation to inform readers that the certain
texts or ideas on his work came from another
source.
PLAGIARISM
- Stealing one’s idea. Proper citation should be
observed.
COPYRIGHT
- Exclusive legal rights for the use and
distribution of an original work.
INTELLECTUAL PROPERTY
- A person is credited as the rightful and original
owner of his work.
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PUBLIC DOMAIN communicating online.

- Once the duration of the copyright ceases, the - Observe politeness when responding to or
work becomes available for public domain. sending messages.
- Do not send spam or chain messages to your
FAIR USE list of contacts.
- A copyright material is used for a certain - Do not send spam or chain messages to your
circumstances, such as quoted verbatim does not list of contacts.
require the researcher to ask permission and pay - Ask permission first before sharing someone’s
the copyright owner. post, video, or picture
- Private individuals should not be tampered put
THREATS AND RISKS FROM THE
of fun or parody, nor disseminated in public, as
ABUSE AND MISUSE OF MEDIA
this can be offensive
INFORMATION
- “No law shall be passed abridging the freedom
of speech, of expression, or of the press, or of
the right of the people peaceably to assemble
and petition the government for redress of
grievances.”

LIBEL
- “vice or defect, real or imaginary or any act,
omission, condition, status, or circumstance
tending to cause dishonor, discredit, or contempt
of a natural or juridical person or to blacken the
memory of one who is dead.”

SLANDER
- Refers to a malicious act of spreading untrue
statements about someone or something else, in
a way thatis intended to cause harm.

SEDITION
- Subversive acts, such as rebellion and
insurrection, which incite people to go against
the government and resist its lawful authority
and jurisdiction.

PIRACY
- The unauthorized use or reproduction of
another’s work.

MISQUOTATION
- Quoting someone for something he did not say.

MISLABELING
- A form of libel if expressed in writing and
slanderous if it is expressed verbally.

NETIQUETTE
- Proper attitude that one should observe when