Designed for: Designed by: On: dd/mm/yyyy

The Business Model Canvas Iteration #

Problem Solution Unique value proposition Unfair advantage Customer Segments

top 3 problems single, clean, compelling message that states can't be easily copied or bought
top 3 features target customers
why you are different and worth buying

Key metrics Channels

path to customers
key activities you measure

Cost Structure Revenue Streams

What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?

Ash Maurya's lean canvas adaptation of the original google draw template by scrumology.net based on the work of Alexander Ostenwalder . Lucas Cervera