PRIM 121 SECOND QUARTER EXAM 50/50 hirap po neto nag iiba ang

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A fundamental and complex part of a company's marketing efforts
Select one:
a. Market Segmentation
b. Marketing Communications ✔ ✔ ✔

c. Marketing Budget
d. The 4Ps of Marketing
Question 2
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Relationship Marketing concentrates on selected customer.
Select one:
True ✔ ✔ ✔

False
Question 3
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It is an activity with well-defined responsibilities, deadlines and measurable
results
Select one:
a. Material Supplies Channel
b. Marketing Program ✔ ✔ ✔

c. Distribution
d. Products/services distribution channel
Question 4
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The process of measuring and evaluating the results of marketing
strategies and plans, and taking corrective action to ensure that marketing
objectives are attained
Select one:
a. Marketing Control ✔ ✔ ✔

b. Marketing Mix
c. Marketing Plan
d. Market Analysis
Question 5
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Purchase Decision would mean choosing buying alternative which includes
product, package, store, method of purchase.
Select one:
True ✔ ✔ ✔

False
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Relationship Marketing is more popularly known as Social Marketing when
a firm takes care of its responsibility.
Select one:
True
False ✔ ✔ ✔

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This is the entire size of the market for a product at a specific time. It
represents the upper limits of the market for a product
Select one:
a. Advertising
b. Market Potential ✔ ✔ ✔

c. Marketing Research
d. Marketing Implementation
Question 8
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The establishment of a Market Economy wrought marked changes in the
social and economic structure.
Select one:
True ✔ ✔ ✔

False
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It is objective is to design a marketing mix that precisely matches the
expectations of customers in the targeted segment
Select one:
a. Marketing Budget
b. Marketing Communications
c. The 4Ps of Marketing
d. Market Segmentation ✔ ✔ ✔

Question 10
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The four P's of Marketing : Product, Price, Promotion and Place
Select one:
True ✔ ✔ ✔

False
Relationship with customers cannot change from time to time because it
evolved under distinguished situations.
Select one:
True
False ✔ ✔ ✔

Question 12
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Companies must first look at demographic and historical data about their
customers to understand who they are.
Select one:
True ✔ ✔ ✔

False
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Psychographic segmentation is one which uses peoples lifestyle, their
activities, interests as well as opinions to define a market segment.
Select one:
True ✔ ✔ ✔

False
Question 14
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Enhance Customer Relationships
Select one:
Yes ✔ ✔ ✔

No
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There is no need to establish criteria for evaluation features the buyer
wants or does not want.
Select one:
True
False ✔ ✔ ✔

Question 16
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This is the process of locating and describing potential customers
Select one:
a. Marketing Plan
b. Marketing Control
c. Marketing Mix
d. Market Analysis ✔ ✔ ✔
Question 17
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The focus of Marketing Concept, "The customer is king" It determines what
the consumer wants, then produce the same and sell the same. Avoid
having a dissatisfied customer.
Select one:
True ✔ ✔ ✔

False
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Marketing Environment represents a mix between the internal and external
forces which surround an organization and have an impact upon it,
especially their ability to build and maintain successful relationships with
target customers.
Select one:
True ✔ ✔ ✔

False
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It includes all business activities involved with the flow and transformation
of goods and information of goods from raw materials to the consumer
Select one:
a. Supply Chain ✔ ✔ ✔

b. Market Planning Process

c. Marketing Strategy
d. Transportation
Question 20
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Smaller companies typically invest the most in carrying out sophisticated
relationship marketing campaigns.
Select one:
True
False ✔ ✔ ✔

Smaller companies typically invest the most in carrying out sophisticated

relationship marketing campaigns.
Select one:
True
False ✔ ✔ ✔

Question 22
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It is a comprehensive document or blueprint that outlines a company's
advertising and marketing efforts for the coming year. It describes business
activities involved in accomplishing specific marketing objectives within a
set period
Select one:
a. Market Analysis
b. Marketing Control
c. Marketing Plan ✔ ✔ ✔

d. Marketing Mix
Question 23
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One of the main purposes of developing a marketing plan is to set the
company on a specific path in marketing.
Select one:
True ✔ ✔ ✔

False
Question 24
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The mission of the customer service department is to retain and to
encourage increased business from customers by efficiently satisfying the
needs of the customers.
Select one:
True ✔ ✔ ✔

False
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This is a model for enhancing the components of your 'marketing mix' - the
way in which you take a new product or service to market
Select one:
a. Market Segmentation
b. The 4Ps of Marketing ✔ ✔ ✔

c. Marketing Communications
d. Marketing Budget
Question 26
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This is the combination of product, pricing, promotion, and distribution
activities
Select one:
a. Market Analysis
b. Marketing Plan
c. Marketing Control
d. Marketing Mix ✔ ✔ ✔

Question 27
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It involves the gathering of information about a particular market, followed
by analysis of that information and estimation of projected costs and
compare costs with benefits
Select one:
a. Advertising
b. Marketing Implementation
c. Market Potential
d. Marketing Research ✔ ✔ ✔

Question 28
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The process that turns marketing plans into marketing actions in order to
accomplish strategic marketing objectives
Select one:
a. Marketing Implementation ✔ ✔ ✔

b. Marketing Research
c. Advertising
d. Market Potential
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It is defined as the transportation of the product from the point of production
or transshipment to the point or points where demand has been recorded,
in order to satisfy the expectations of the production enterprise and the
consumer
Select one:
a. Material Supplies Channel
b. Products/services distribution channel
c. Marketing Program
d. Distribution ✔ ✔ ✔

Question 30
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An organization's strategy combines all of its marketing goals into one
comprehensive plan
Select one:
a. Transportation
b. Marketing Strategy ✔ ✔ ✔

c. Market Planning Process

d. Supply Chain
Maslow hierarchy of needs covers the following needs: Physiological,
Safety, Love and Belonging, Esteem, Self Actualization
Select one:
True ✔ ✔ ✔

False
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Your client relies on you for the products and services that you supply
regularly, and she may start to come to you for items that seem associated
with the product line but you do not sell.
Select one:
True ✔ ✔ ✔

False
Question 33
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Relationship Marketing is a facet of Customer Relationship Management
(CRM) that focuses on Customer Loyalty and Long Term Customer
Engagement.
Select one:
True ✔ ✔ ✔

False
Question 34
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Market Segmentation is the process of defining and subdividing a large
homogenous market into clearly identifiable segments having seminal
needs, wants or demand characteristics.
Select one:
True ✔ ✔ ✔

False
Question 35
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Primary information is the data that the company has collected directly or
that has been collected by a person or business hired to conduct the
research.
Select one:
True ✔ ✔ ✔

False
Question 36
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Customer Service is the support you offer your customers.
Select one:
True ✔ ✔ ✔

False
Question 37
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Includes all the businesses/organizations who provide materials to its
processing /manufacturing plans
Select one:
a. Distribution
b. Products/services distribution channel
c. Material Supplies Channel ✔ ✔ ✔

d. Marketing Program
Question 38
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Narrow your target market to a manageable size. Many businesses make
the mistake of trying to appeal to too many target markets.
Select one:
a. Marketing Plan
b. Financial Data
c. Sales and Distribution Data
d. Information about the TARGET MARKET ✔ ✔ ✔

Question 39
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The classical economist has assumed markets to be foreign wherein
demanders and suppliers knew of each other presence.
Select one:
True
False ✔ ✔ ✔

Question 40
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Strong Buyer Personality
Select one:
Yes
No ✔ ✔ ✔

It is important to build effective customer relationships.

Select one:
True ✔ ✔ ✔

False
Question 42
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Business Market Research is the process of collecting data to determine
whether a particular product / service will satisfy the needs of your
customers.
Select one:
True ✔ ✔ ✔

False
Question 43
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It is the creation and placement of paid messages to inform potential
customers and solicit sales of your product
Select one:
a. Marketing Implementation
b. Advertising ✔ ✔ ✔

c. Marketing Research
d. Market Potential
Question 44
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The process of analyzing market opportunities, selecting target markets,
developing the marketing mix, and managing the marketing effort
Select one:
a. Supply Chain
b. Market Planning Process ✔ ✔ ✔

c. Marketing Strategy
d. Transportation
Question 45
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Branding is the final component of relationship marketing. A company can
form a long term relationship with a client if that client feels like the brand
they purchase reflects who they are or who they want to be.
Select one:
True ✔ ✔ ✔

False
Question 46
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An estimated projection of costs required to promote a business' products
or services
Select one:
a. Market Segmentation
b. Marketing Budget ✔ ✔ ✔

c. Marketing Communications
d. The 4Ps of Marketing
Question 47
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Telemarketing is one of the most effective way of convincing clients.
Select one:
True ✔ ✔ ✔

False
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This provides the final goods to the end user/customer, in a fashion
ensuring customer satisfaction through high levels of customer service
Select one:
a. Marketing Program
b. Distribution
c. Material Supplies Channel
d. Products/services distribution channel ✔ ✔ ✔

Question 49
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Interacting directly with customers, would mean putting on special events,
calling a customer to let her know that the style she's looking for is now in
stock or simply spending time chatting wih customers about topics that
aren't necessarily related to business.
Select one:
True ✔ ✔ ✔

False
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It is the shifting of a load from a production site to where demand occurs
Select one:
a. Market Planning Process
b. Transportation ✔ ✔ ✔

c. Marketing Strategy
d. Supply Chain