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STP of Vedantu
STP of Vedantu
STP of Vedantu
SEGMENTATION:
TARGET:
2. Parents: Parents are the ultimate decision-makers who decide what is right or wrong
for their kids. Vedantu understands this and targets the parents by highlighting the
benefits of e-learning such as personalized education from the comforts of home,
learning anytime and anywhere, and time-saving.
3. Teachers: The core component of Vedantu are its teachers. It provides flexible
working hours to teachers anytime between 4-10 pm. They can choose any slot
whichever is suitable for them and are not burdened with extra working hours.
Positioning:
While choosing an Edtech-platform for learning, a customer looks for comfort, personal
attention, quick doubt solving, clarity in teaching, and adjusting pace according to oneself.
Vedantu has been built in such a way that it caters to all the needs mentioned above.
Vedantu’s USP is its quality of teachers. It aims to combine quality teachers, engaging
content, and superior technology to help students understand the concepts without difficulty.
It aims to give an experience of a real classroom virtually. It provides an option to attend the
classes as per student’s preferences, and they could watch the recordings of any missed
lecture. Its WAVE technology platform helps understand students' attention span and
accordingly change the course content if needed.