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Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 1 of 14 Page ID #:1

1 GLUCK LAW FIRM P.C.


Jeffrey S. Gluck (SBN 304555)
2 2125 S. Beverly Drive
Los Angeles, California 90034
3 Telephone: 310.776.7413

4 ERIKSON LAW GROUP


David Alden Erikson (SBN 189838)
5 Antoinette Waller (SBN 152895)
200 North Larchmont Boulevard
6 Los Angeles, California 90004
Telephone: 323.465.3100
7 Facsimile: 323.465.3177

8 Attorneys for Plaintiff

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10 UNITED STATES DISTRICT COURT
11 CENTRAL DISTRICT OF CALIFORNIA, WESTERN DIVISION
12

13 CV COLLECTION, LLC, a New York


limited liability company, d/b/a The COMPLAINT FOR COPYRIGHT
14 Great Eros; AND TRADEMARK
INFRINGEMENT
15 Plaintiff,
16 v. DEMAND FOR JURY TRIAL
17 WEWOREWHAT, LLC, a New York
limited liability company; ONIA, LLC
18 D/B/A WWW APPAREL, a New York
limited liability company; DANIELLE
19 BERNSTEIN, an individual; SAKS
FIFTH AVENUE, INC., a New York
20 corporation; BOP, LLC, a Wisconsin
limited liability company; CARBON
21 38, INC., a Delaware corporation; and
DOES 1-10 inclusive.
22
Defendants.
23

24 Plaintiff CV Collection, LLC d/b/a The Great Eros (“CV”) hereby complains
25 against Defendants Weworewhat LLC (“WWW”), Onia, LLC d/b/a Www Apparel

26 (“Onia”), Danielle Bernstein (“Bernstein”), Saks Fifth Avenue, Inc. (“Saks”), Bop

27 LLC (“Shop Bop”), Carbon 38, Inc. (“Carbon”); and Does 1-10 inclusive as follows.

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1 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 2 of 14 Page ID #:2

1 SUMMARY OF THE CASE


2 1. CV Collection, LLC owns and operates The Great Eros, an acclaimed
3 fashion label founded by designer Christina Viviana. Since its inception, CV has

4 wrapped its products in tissue paper bearing a signature design (the “CV Design”).

5 As shown in the images below, the CV Design consists of a pattern of simple, yet

6 sensual illustrations of female figures in various states of repose.

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16 2. Defendant Weworewhat LLC is an upstart “fast-fashion” label founded


17 (on information and belief) as a collaboration between blogger and social media

18 “influencer” Defendant Danielle Bernstein and Defendant Onia LLC. Ms. Bernstein

19 (and her label) has a history of copying others’ designs and passing them off as her

20 own. In 2018, prior to the launch of the WWW label, Ms. Bernstein was accused of

21 copying the designs of a specialty jewelry line after she visited their studio. While

22 Ms. Bernstein apologized for that misappropriation in a tearful post to her Instagram

23 account, her infringing design practices have continued. Indeed, just this past July,

24 Defendants were called out for selling facemasks that were nearly identical to a

25 patent pending design that Ms. Bernstein had used her status as an “influencer” to

26 obtain for free from an independent designer. Ms. Bernstein, now an owner of the

27 WWW label, denied copying the facemask design, but nevertheless appears to have

28 removed them from the marketplace.

2 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 3 of 14 Page ID #:3

1 3. Subsequently, Bernstein and WWW entered into a joint venture with


2 Defendant Onia to produce and distribute swimwear and other products that

3 prominently featured the CV Design. Their knock-off proved to be so popular that

4 Bernstein, Onia, and WWW chose to produce and sell other goods bearing the same

5 infringing design—including scarves, yoga mats, and even wallpaper—which were

6 sold by Defendants Saks, Shop Bop and Carbon. Below are a few images of

7 Defendants’ goods bearing copies of the CV Design (the “Infringing Goods”):

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17 4. Defendants have arrogantly rebuffed CV’s demand that they cease use
18 of its work, implausibly claiming they had not copied the work, that the CV Design

19 reflected no appreciable creativity, and that neither Ms. Bernstein, nor anyone

20 associated with WWW had even heard of The Great Eros, let alone purchased any

21 of their goods. Indeed, Defendants inexplicably stepped up their use of the CV

22 Design after receiving Plaintiff’s protests.

23 5. In fact, Ms. Bernstein had visited the showroom of Plaintiff’s sales


24 representative prior to producing the Infringing Goods, and inquired about obtaining

25 Plaintiff’s products in exchange for promoting The Great Eros through her social

26 media channels. Based on, inter alia, her reputation for infringement, Plaintiff

27 declined Ms. Bernstein’s offer. Nevertheless, Plaintiff is informed and believes that

28 Ms. Bernstein, WWW, and/or Onia subsequently purchased products from Plaintiff

3 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 4 of 14 Page ID #:4

1 that were wrapped in CV’s trademark tissue paper, bearing the CV Design; and

2 instructed their pattern makers to copy the CV Design for use on the Infringing

3 Goods.

4 6. Plaintiff brings this straightforward copyright infringement claim for


5 misappropriation of its original graphic expression. Because the CV Design

6 functions as a source-identifier for Plaintiff’s goods, Plaintiff also brings trademark

7 claims.

8 JURISDICTION AND VENUE


9 7. Plaintiff brings this action for copyright infringement (17 U.S.C.
10 Section 101 et seq.), unfair competition under the Lanham Act, and related claims.

11 8. This Court has original subject matter jurisdiction over this action and
12 the claims asserted herein, pursuant to 28 U.S.C. Section 1331 (“federal question

13 jurisdiction”) and 1338(a)-(b) (“patent, copyright, trademark and unfair competition

14 jurisdiction”) in that this action arises under the laws of the United States and, more

15 specifically, Acts of Congress relating to patents, copyrights, trademarks, and unfair

16 competition. This Court has subject matter jurisdiction over the state law claims

17 pursuant to 28 U.S.C. Section 1367(a) (“supplemental jurisdiction”) in that they are

18 so related to the federal law intellectual property claims in the action that they form

19 part of the same case or controversy under Article III of the United States

20 Constitution.

21 9. Defendants are subject to the personal jurisdiction of the Court because


22 they do or transact business in, have agents in, or are otherwise found in and have

23 purposely availed themselves of the privilege of doing business in California and in

24 this District, and because the alleged misconduct was directed to California and this

25 district. Further, the alleged misconduct was directed to California and this district,

26 and Defendant’s marketing activities at issue in this case were expressly aimed at

27 California residents.

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4 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 5 of 14 Page ID #:5

1 10. Venue is proper in this District pursuant to 28 U.S.C. Section


2 1391(b)(1)-(3) because a substantial part of the events or omissions giving rise to

3 the claims occurred in this District in that, inter alia, the infringing products were

4 sold here.

5 THE PARTIES
6 11. Plaintiff CV Collection, LLC is and at all times relevant herein was a
7 New York limited liability company.

8 12. Defendant We Wore What is a New York limited liability company


9 that transacts business in this District, including, inter alia, by selling and marketing
10 its products to consumers in this District and throughout California.

11 13. Defendant Onia, LLC is a New York limited liability company that
12 transacts business in this District, including, inter alia, by importing goods to an

13 address in this District; and selling and marketing its products to consumers in this

14 District and throughout California. On information and belief, Defendant Onia, LLC

15 is a co-owner of the brand We Wore What and does business under the fictitious

16 business name Www Apparel.

17 14. On information and belief, Defendant Danielle Bernstein is a resident


18 of New York. Ms. Bernstein is the co-founder and co-owner of Defendant

19 Weworewhat, LLC.

20 15. Defendant Saks Fifth Avenue, Inc. is a New York corporation that
21 owns and operates the ecommerce website www.saksfifthavenue.com, as well as

22 brick and mortar department stores. On information and belief, Saks sold the

23 Infringing Goods to consumers in this District through its ecommerce website and at

24 its brick and mortar department stores.

25 16. Defendant Bop, LLC is a Wisconsin limited liability company that


26 owns and operates the ecommerce website www.shopbop.com. On information and

27 belief, Shop Bop sold the Infringing Goods to consumers in this District through its

28 ecommerce website.

5 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 6 of 14 Page ID #:6

1 17. Defendant Carbon 38, Inc. is a Delaware corporation with its principal
2 office located in this District. Carbon owns and operates the ecommerce website

3 www.carbon38.com, as well as brick and mortar retail stores. On information and

4 belief, Carbon sold the Infringing Goods to consumers in this District through its

5 ecommerce website and its brick and mortar retail store located in Pacific Palisades,

6 California.

7 18. Plaintiff is ignorant of the true names and capacities of the Defendants
8 sued herein as Does 1-10, inclusive, and therefore sues said Defendants by such

9 fictitious names. Plaintiff will amend this Complaint to allege the true names and
10 capacities when the same has been ascertained. Plaintiff is informed and believes,

11 and thereon alleges, that each fictitiously-named Defendant is responsible in some

12 manner for the occurrences herein alleged, and that Plaintiff’s damages as herein

13 alleged were proximately caused by their conduct.

14 19. Each of the Defendants acted as an agent for each of the other
15 Defendants in doing the acts alleged and each Defendant ratified and otherwise

16 adopted the acts and statements performed, made or carried out by the other

17 Defendants so as to make them directly and vicariously liable to the Plaintiff for the

18 conduct complained of herein.

19 First Claim For Relief For Copyright Infringement


20 (Against All Defendants)
21 20. Plaintiff incorporates by this reference all prior paragraphs as if set
22 forth in full in this cause of action.

23 21. The CV Design was created in 2017. The CV Design is an original


24 work that may be copyrighted under United States law. Plaintiff applied to the

25 copyright office and received a certificate of registration for the Design, dated

26 October 13, 2020 and identified as United States Copyright Registration Number

27 VA 2-220-984.

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6 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 7 of 14 Page ID #:7

1 22. The work is one of graphic art. It features an arrangement of many


2 individual elements, of a certain narrow range of shapes, subjects, sizes, and

3 orientations. The work is the overall effect and impression of such conformation of

4 elements.

5 23. Defendants infringed the copyright in the CV Design by copying and


6 reproducing the CV Design on the Infringing Goods, as described above. All of

7 Defendants’ acts were performed without the permission, license or consent of

8 Plaintiff; and (on information and belief) willfully, with full knowledge of Plaintiff’s

9 rights in and to the CV Design.


10 24. Defendants continue to infringe Plaintiff’s copyright by continuing to
11 produce and sell the Infringing Goods in violation of the copyright, and further have

12 engaged in unfair trade practices and unfair competition in connection with the

13 production and sale of the Infringing Goods, thus causing irreparable damage.

14 25. As a result of Defendants’ infringement, Plaintiff has suffered and will


15 continue to suffer substantial damage to Plaintiff’s business in the form of diversion

16 of trade, loss of profits, and a diminishment in the value of Plaintiff’s goods and

17 reputation; all in amounts that are not yet ascertainable but not less than the

18 jurisdictional minimum of this court. As a result of Defendants’ misconduct as

19 alleged herein, Plaintiff’s reputation has been irreparably tarnished, diminishing the

20 value of Plaintiff’s goods, and decreasing revenue derived from its designs.

21 26. By reason of their infringement of Plaintiff’s copyright as alleged


22 herein, Defendants are liable to Plaintiff for the actual damages incurred by Plaintiff

23 as a result of the infringement, and for any profits of Defendants directly or

24 indirectly attributable to such infringement.

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7 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 8 of 14 Page ID #:8

1 Second Claim for Relief for Unfair Competition Under Section 43(a) of
2 The Lanham Act (15 U.S.C. § 1125(a))
3 (Against All Defendants)
4 27. Plaintiff incorporates by this reference all prior paragraphs as if set
5 forth in full in this cause of action.

6 28. The CV Design functions in part as Plaintiff’s brand identity, and acts
7 as a source identifier in that consumers have come to recognize the CV Design as

8 being associated with and a source identifier and signature of, Plaintiff, and

9 indicating Plaintiff as the source of the associated goods. The goodwill and
10 reputation associated with the CV Design is significant.

11 29. The CV Design, as an indicator of source, is strong, fanciful, non-


12 functional, distinctive, and inherently distinctive. Through Plaintiff’s efforts in

13 marketing, promoting, and selling its products, the CV Design has become

14 distinctive of Plaintiff’s brand and products, and has acquired secondary meaning

15 among relevant consumers and the public generally.

16 30. As alleged above, Defendants’ design, marketing, merchandising and


17 promotion of the Infringing Goods improperly incorporates the CV Design, which is

18 likely to cause consumers to mistakenly believe that Defendants and their products

19 are associated with Plaintiff. Defendants use of the CV Design is likely to cause

20 confusion or mistake or deception of purchasers as to the source of Defendants’

21 goods. Defendants’ conduct will damage Plaintiff’s ability to enjoy, maintain and

22 exploit its hard-won brand-recognition.

23 31. Although it maintains the highest standards of quality, Plaintiff has no


24 control over the type or quality of the goods produced by Defendants. Goods of low

25 quality or “fast-fashion” appeal, if associated with Plaintiff, could damage its

26 reputation. Further, such loss of goodwill with respect to customers and retailers has

27 caused and will cause decreased revenues and decreased profits for Plaintiff. In

28 addition, Defendants’ use of the CV Design diminishes the distinctiveness of

8 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 9 of 14 Page ID #:9

1 Plaintiff’s work and brand, negatively affecting its ability to connote a single source

2 of Plaintiff’s products and the CV Design.

3 32. By reason of Defendants’ acts of unfair competition as alleged herein,


4 Plaintiff has suffered and will continue to suffer substantial damage to its business

5 in the form of diversion of trade, loss of profits, and a dilution in the value of his

6 rights and reputation, all in amounts which are not yet ascertainable but which are

7 estimated to be not less than the jurisdictional minimum of this court. As a result of

8 Defendants’ misconduct as alleged herein, Plaintiff’s reputation has been irreparably

9 tarnished, diminishing the value of Plaintiff’s brand, and decreasing revenue derived
10 from its products.

11 33. By their unauthorized use of the CV Design, Defendants have


12 committed, and continue to commit, violations of, inter alia, 15 U.S.C. § 1125(a).

13 Defendants have wrongfully appropriated for themselves business, revenue, and

14 goodwill value that properly belongs to Plaintiff, and that Plaintiff has invested time,

15 money, skill, and energy in developing. Defendants have intentionally traded, and

16 infringed upon Plaintiff’s work, and the CV Design.

17 34. Defendants’ acts of unfair competition in violation of 15 U.S.C. §


18 1125(a) have caused, and will continue to cause, damage and irreparable harm to

19 Plaintiff and are likely to continue unabated, thereby causing further damage and

20 irreparable harm to Plaintiff, and to the goodwill associated with the valuable and

21 well-known CV Design, and Plaintiff’s business relationships, unless preliminarily

22 and permanently enjoined and restrained by the Court. Plaintiff has no adequate

23 remedy at law and will suffer irreparable injury if Defendants are allowed to

24 continue their wrongful conduct.

25 35. In committing these acts of unfair competition, Defendants acted


26 willfully, wantonly, and recklessly; and with conscious disregard for Plaintiff’s

27 rights. Plaintiff is therefore entitled to punitive damages.

28 36. Plaintiff is entitled to all remedies available under the Lanham Act,

9 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 10 of 14 Page ID #:10

1 including, but not limited to, preliminary and permanent injunctions, compensatory

2 damages, treble damages, disgorgement of profits, costs and attorneys’ fees.

4 Third Claim for Relief for Unfair Business Practices Under


5 California Business and Professions Code §§ 17200 et seq.
6 (Against All Defendants)
7 37. Plaintiff incorporates by this reference all prior paragraphs as if set
8 forth in full in this cause of action.

9 38. Defendants, by means of the conduct above, have engaged in, and are
10 engaging in, unlawful, unfair, fraudulent and deceptive business practices under

11 California Business and Professions Code §§ 17200 et seq. These acts and practices

12 undertaken by Defendants violate California Business & Professions Code §17200

13 in that they are—as described above—unfair, fraudulent, and/or unlawful.

14 Specifically, without limiting the generality of the foregoing, such acts and practices

15 constitute violations of the Lanham Act, and are and were fraudulent in that: (a)

16 Defendants seek to deceive consumers regarding the source, quality and origin of

17 Defendants’ goods and Defendants’ association with Plaintiff; and (b) the general

18 public and trade is likely to be confused regarding the business relationship between

19 Plaintiff and Defendants. Further, without limiting the generality of the foregoing,

20 the harm to Plaintiff and to members of the general public far outweighs the utility

21 of Defendants’ practices and, consequently, Defendants’ practices constitute an

22 unfair business act or practice within the meaning of Business and Professions Code

23 § 17200.

24 39. Plaintiff has sustained, and will continue to sustain, serious and
25 irreparable injury to its business and reputation as a direct and proximate result of

26 Defendants’ conduct. Unless Defendants are enjoined by this Court, there is a

27 substantial possibility that they will continue to engage in such unlawful, unfair, and

28 deceptive business practices; for which Plaintiff is without an adequate remedy at

10 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 11 of 14 Page ID #:11

1 law. Accordingly, Plaintiff is entitled to a preliminary injunction and permanent

2 injunction against Defendants and their officers, directors, employees, agents,

3 representatives, affiliates, subsidiaries, distributors, and all persons acting in concert

4 with them; prohibiting them from engaging in further unlawful, unfair and/or

5 fraudulent business practices.

6 40. As a direct result of Defendants’ unlawful, unfair, fraudulent, and


7 deceptive business practices, Defendants have received, and continue to receive,

8 income and profits that they would not have earned but for their unlawful, unfair,

9 and deceptive conduct; and Plaintiff is entitled to disgorgement of such funds


10 wrongfully obtained.

11 41. By reason of Defendants’ acts of unfair competition as alleged herein,


12 Plaintiff has suffered and will continue to suffer substantial damage to Plaintiff’s

13 business in the form of diversion of trade, loss of profits, and a dilution in the value

14 of its rights and reputation, all in amounts which are not yet ascertainable but which

15 are estimated to be not less than the jurisdictional minimum of this court.

16 42. Plaintiff is also entitled under the provisions of Business and


17 Professions Code §17208 to an injunction prohibiting Defendants, and each of them,

18 from engaging in any acts, directly or indirectly, which constitute unlawful, unfair,

19 and deceptive business practices.

20 43. In committing these acts of unfair competition, Defendants acted


21 willfully, wantonly, and recklessly; and with conscious disregard for Plaintiff’s

22 rights. Plaintiff is therefore entitled to punitive damages.

23 44. Defendants’ conduct, if allowed to proceed and continue and/or let


24 stand, will cause irreparable damage to Plaintiff’s valuable business relationships

25 and consumer relations; and will require Plaintiff to undertake efforts to mitigate

26 damage to such relations, all to Plaintiff’s detriment. Further, such mitigation costs

27 will require substantial time, effort, and expenditures by Plaintiff, all to Plaintiff’s

28 detriment.

11 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 12 of 14 Page ID #:12

1 Fourth Claim for Relief for Unfair Competition Under


2 California Common Law
3 (Against All Defendants)
4 45. Plaintiff incorporates by this reference all prior paragraphs as if set
5 forth in full in this cause of action.

6 46. The above-described conduct of Defendants constitutes unfair


7 competition under the common law of the State of California.

8 47. As a result of Defendants’ actions, Plaintiff has been damaged in an


9 amount to be proven at trial.
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11 PRAYER
12 WHEREFORE, Plaintiff prays judgment against Defendants as follows:
13 1. That Plaintiff is awarded all damages, including Defendants’ profits
14 and/or statutory damages, and future damages, that Plaintiff has sustained, or will

15 sustain, as a result of the acts complained of herein, subject to proof at trial;

16 2. That Plaintiff is awarded its costs, attorneys’ fees and expenses in this
17 action;

18 3. That Plaintiff is awarded pre-judgment interest;


19 4. For an order permanently enjoining Defendants and their employees,
20 agents, servants, attorneys, representatives, successors, and assigns, and any and all

21 persons in active concert or participation with any of them, from engaging in the

22 misconduct referenced herein;

23 5. That Defendants be ordered to immediately recall and remove any and


24 all infringing products from the marketplace;

25 6. That Defendants be ordered to file with this Court and serve upon
26 Plaintiff’s counsel within thirty (30) days after services of the judgment demanded

27 herein, a written report submitted under oath setting forth in detail the manner in

28 which they have complied with the judgment;

12 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 13 of 14 Page ID #:13

1 7. That Defendants be adjudged to have engaged in unlawful, unfair


2 and/or fraudulent business practices and unfair competition in violation of California

3 Business and Profession Code §§ 17200 et seq.;

4 8. For disgorgement of all proceeds, and restitution of the monies


5 wrongfully received by Defendants as the result of their wrongful conduct;

6 9. For punitive damages in an amount sufficient to deter Defendants, and


7 each of them, from their wrongful conduct; and

8 10. For further relief, as the Court may deem appropriate.


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DATED: November 10, 2020 GLUCK LAW FIRM P.C.

11 By: /s/
12 Jeffrey S. Gluck
Attorney for Plaintiff
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13 COMPLAINT
Case 2:20-cv-10290 Document 1 Filed 11/10/20 Page 14 of 14 Page ID #:14

1 DEMAND FOR JURY TRIAL


2 Plaintiff hereby demands a jury trial on its claims on all issues triable by a
3 jury.

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DATED: November 10, 2020 GLUCK LAW FIRM P.C.

6 By: /s/
7 Jeffrey S. Gluck
Attorneys for Plaintiff
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14 COMPLAINT

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