Corporate Profile

Top Message
We will evolve the Daihatsu brand through
the progressive expansion of two key
CONT E NT S axes: “MONODUKURI” and
Daihatsu Motor Co., Ltd.
Soichiro Okudaira
President

“KOTODUKURI.”

In March 2017, Daihatsu announced its medium- and
long-term business scenario, entitled “D-Challenge 2025,”
which will play a major role in the Company in the future.
Through this business scenario, we revealed our intention
to evolve the brand through the progressive expansion of
two key axes: MONODUKURI* and KOTODUKURI*.
Group and thereby contribute to the Group’s growth.
Additionally, in working toward the realization of Daihatsu
New Global Architecture (DNGA) in our MONODUKURI,
Daihatsu will create vehicles, beginning with K-cars (mini
vehicles), namely vehicles ranging in size from mini to A
and B segment models.

2~
The entire Company is presently working as one “to
Top Message execute and realize” this business scenario. I believe that
by enhancing Daihatsu’s unique qualities, we will be able to
increase the presence of the Company within the Toyota
* MONODUKURI: A concept for auto manufacturing embodying
Daihatsu’s unique value
* KOTODUKURI: Increasing points of contact with customers and
local communities in a way that is unique to Daihatsu

About MONODUKURI and the Realization of DNGA

3~ Slogan & Vision / Medium- and Long-Term Management Scenario
The pursuit of even
 more high-quality
vehicles at even
more affordable prices
In our efforts to provide high-quality vehicles at affordable prices, we have
developed a new platform and significantly increased environmental performance,
safety and comfort. At the same time, we have fiercely sought to lower costs in
order to create products that are as affordable as possible for our customers.

5~ Overview of Daihatsu
The establishment
 of next-generation
SSC
(Simple, Slim and Compact)
SSC is the essence of what Daihatsu is trying to achieve, and is linked both to
improved quality and to human resources development. By realizing SSC and
further improving our low-cost yet high-quality production system, we can make
Daihatsu even more competitive.

9~ Daihatsu’s MONODUKURI
The development The key phrase is “advanced technologies for everybody.” I believe Daihatsu’s
 of advanced role is to provide advanced technologies as typified by Smart Assist to all our
technologies customers at affordable prices.

11~ Daihatsu’s KOTODUKURI

About KOTODUKURI

KOTODUKURI involves undertaking activities ing people-to-people connections more than ever
focused on “increasing points of contact with before and providing extra services that thereby
customers and local communities” and strengthen- enable us to expand our sales.
13~ Corporate Data
Aiming to “Grow the Company into a Brand Indispensable to the World”

We adopted the new Daihatsu Group Slogan
“Light you up” to express the direction of efforts to
further evolve the Daihatsu brand through the
preceding initiatives. Based on this concept,
Daihatsu will anticipate trends in global markets
and changes in technologies while providing
products and services that place top priority on
each and every local customer.
Moreover, we will develop human resources who
can pursue the qualities that make Daihatsu
unique, as each and every employee considers
“how his or her work can ‘light a person up’ in the
world and help them achieve personal growth.”
Through the execution of these initiatives, we
will further enhance Daihatsu’s unique qualities and
grow the Company into a brand that the world
cannot do without.

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 Slogan & Vision / Medium- and Long- Term Management Scenario

The word “light” in the new slogan “Light you up” carries the meanings of both a source of illumination
shining into darkness and lightness in terms of both weight and feel. The slogan is intended to express Daihatsu’s
unchanging determination and resolve to continue striving to achieve its two missions of illuminating each and every
one of its customers by offering them a bright and shining lifestyle through the provision of finely tuned
products and services, and lightening their emotional load through the provision of compact cars that
place minimal burden on their lifestyles, and on the environment.

Brand
vision The Daihatsu Group: Broadening life’s mobility to support various lifestyles around the world in freely enjoying brilliant individual lives

Medium- and Schematic Diagram of MONODUKURI

Long-Term
Management
Scenario
Daihatsu has developed a
medium- and long-term
management scenario for the
period from 2017 to 2025
called D-Challenge 2025. With
“Light you up” serving as a
guideline, Daihatsu will
undertake its business focused
on the main axes of
MONODUKURI and
KOTODUKURI and evolve
the Daihatsu brand.
Daihatsu’s Future Direction
Daihatsu will thoroughly maintain its stance of customer orientation as it
strives to realize the Daihatsu New Global Architecture (DNGA) and will
provide customers with a variety of easy-to-drive, affordably priced cars that
are safe and reliable.
Evolution of the
Daihatsu brand
KOTODUKURI
Medium- and Long-Term Daihatsu will carry out group-wide activities focused on increasing points of
MONODUKURI:
Management Scenario: contact with customers and local communities. Also, Daihatsu will strength-
Establish DNGA
D-Challenge 2025 en people-to-people connections more than ever before and provide extra
services that thereby enable us to expand sales.
コトづくり
KOTODUKURI:
現在のダイハツ
Daihatsu as it is today Increasing points of contact with
「お客様や地域との接点拡大
customers and local communities 」
For detailed information, please access the Company’s website.
https://www.daihatsu.com/company/scenario.html

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 Overview of Daihatsu—Undertaking Business Centered　　 on Japanese, Overseas and Consigned Production/OEM Businesses

Japan Overseas
Carrying Out the Business Extending to Compact Cars Expanding Local Production in Indonesia and Malaysia
Centered on K-Cars Aiming for Development of the Best Vehicle for Each Country

Daihatsu strives to create appealing vehicles that
pursue superb fuel efficiency, affordable pricing and
resource conservation.
In production, to establish a business model that
generates further profits from K-cars, Daihatsu has
established SSC (Simple, Slim and Compact)
production plants, promoted procurement reforms
and worked to create vehicles worthy of being K-cars
in every aspect. Daihatsu also thoroughly pursues the
creation of vehicles from the customer’s perspective
with an emphasis on safety and diversity as well.
Additionally, by undertaking community-based sales
activities, Daihatsu strengthens communications with
customers while incorporating customer opinions into
its future vehicle creation.
Indonesia and Malaysia are home to Daihatsu’s
overseas manufacturing bases. Despite being
neighboring countries in Southeast Asia, the road
environment, household composition and design
preferences in each country significantly differ.
A principal feature of Daihatsu’s overseas business
development is that it manufactures vehicles matched
to the needs of a specific country at a plant within that
country using local human resources.
Looking to the future, Daihatsu has been entrusted
with the role of leading the Toyota Group’s compact
car business in emerging countries. In fulfilling this
role, we will therefore develop vehicles for various
regions, mainly ASEAN countries.

 Planning/Styling

Opening ceremony at ADM R&D Center (Indonesia) in 2017 Development that reflects local needs (Indonesia)
 Development/Design

 Production

 Sales outlets  Sales Development that reflects local needs (Malaysia) Myvi launch presentation (Malaysia) in 2017

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 Overview of Daihatsu—Undertaking Business Centered　　 on Japanese, Overseas and Consigned Production/OEM Businesses

Consigned /
OEM Daihatsu Supplies K-Cars and Compact Cars to Toyota Motor Corporation and Subaru
vehicles Corporation in Japan and Also Supplies Toyota with a Variety of Car Models Overseas
Within the Toyota Group, Daihatsu provides a rich
variety of car models and engines to Toyota Motor
Corporation (Toyota) and Subaru Corporation
(Subaru).
Since commencing consigned production of Toyota
vehicles in 1969, Daihatsu has expanded its business,
including by providing Toyota with OEM products and
also supplying Subaru with OEM products beginning
in 2009. Besides consigned production and OEM
vehicles in Japan, Daihatsu also supplies a wide range
of vehicles overseas that includes production in
Indonesia of the Avanza, which was jointly developed
with Toyota, and the Agya, which we began supplying
to Toyota in 2013 as an OEM vehicle.
We will continue to enhance our production
structure and contribute to the development of the
Group by deploying Daihatsu’s distinctiveness based
on collaboration within the Toyota Group.
Daihatsu’s Origins
Japanese-Produced Engines Created by a Meiji-Era
Scholar and an Engineer
Meiji/Taisho Eras
Daihatsu’s origins date back to 1907. That year
Hatsudoki Seizo Company, Ltd. was established in
Osaka, mainly by a professor and an engineer from
Osaka Higher Technical School (presently School of
Engineering, Osaka University) to begin Japanese
production of engines, which until that time had to be
imported by Japan from overseas. Starting with the
production of intake engines, Hatsudoki Seizo also
developed and manufactured small diesel engines
and even produced equipment for railway cars.
Hatsudoki Seizo’s founding professor and engineer
had a deep passion for independently building
engines and contributing to Japan’s industry amid the
advancement of the nation’s modern industrialization,
and this passion serves as the foundation of Daihatsu
today.
From Engine Manufacturer to Auto Manufacturer
Birth of the “Daihatsu” Compact Three-Wheel Vehicle
Showa Prewar Era
Amid the turmoil arising from the Great Depression,
there was growing demand for three-wheel vehicles
(auto three-wheel vehicles) from production plants and
distribution companies. The Company, which had
been a manufacturer of engines, responded to this
demand by commencing its first independent
production of a vehicle called “the Daihatsu.” These
three-wheel vehicles thus bore the nickname Daihatsu,
which was derived by combining Dai, the first
Japanese character of the word Osaka, with Hatsu, the
first character of the word for engines, and these
vehicles became extremely popular. The production of
the “the Daihatsu” marked Daihatsu’s first step
forward as an automaker. Following the end of the
war, Daihatsu expanded into K-cars and compact cars
and this led to Daihatsu’s evolution into a manufacturer
of small cars.

Thor (Daihatsu) and Roomy/Tank (Toyota) launch presentation in 2016

Completed former Head Office Plant Panoramic view of the former Osaka Plant

HA three-wheel vehicle
6-horsepower suction gas engine (The Daihatsu)

Sigra (Daihatsu) and Calya (Toyota) launch presentation in 2016

“Midget” three-wheel vehicle has become a hit product
and the Company subsequently has been expanding
into K-cars and compact cars.
Showa Postwar Period
K-Cars and Daihatsu After changing its corporate name to the present
Daihatsu Motor Company, Ltd. in 1951, the Company
K-cars were created during the 1950s, when automobiles were luxury products, with the aim of produc- celebrated its 50th anniversary in 1957, which was the
ing “one car for each home.” Various manufacturers introduced affordably priced K-cars that were easy age of motorization. The Midget three-wheel vehicle
to drive even on narrow roads and these cars became widely used. launched the same year gained widespread popularity
Today there are numerous communities, particularly in rural for being easy to operate while offering economic
K-car specifications
regions, where K-cars are indispensable in people’s daily lives.
Displacement 600cc or less efficiency and became a major hit product used by
shops and small-parcel delivery companies. The First generation Charade
With outstanding economic performance and tight turning
Total Midget was also exported to numerous countries,
circles, these K-cars have played key roles in supporting the height including Indonesia and Thailand, where it supported
lives of Japanese citizens. Daihatsu’s know-how in manufactur- 2.0m
or less the lives of many people.
ing K-cars, which has been cultivated for customers in Japan, is Daihatsu later introduced a variety of vehicles such
being utilized today in compact cars overseas and serves as the as the Hijet light commercial vehicle currently sold
Total width 1.48m or less Total length 3.4m or less
source of Daihatsu’s competitiveness. today and the Charade compact car, and through
these activities, has become an expert in small cars.
Midget (Model MP5)

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 Daihatsu’s MONODUKURI 2013
Tanto
2014
Move
2016
Thor
2017
Mira e:S

Since its establishment in 1907, Daihatsu has aimed for customer-oriented automobile manufacturing and
supported the lives of its customers as a manufacturer that ranges from K-cars to compact cars.
The origin of these efforts is Daihatsu’s approach to MONODUKURI (manufacturing), which involves
confirming customer needs and problems through genchi genbutsu (go to the actual location and see for 2011
oneself) and paying strict attention to every single millimeter, gram and yen. In the future, Daihatsu will Mira e:S
continue to enhance its “high-quality, affordably priced” automobile manufacturing unique to Daihatsu that First model to
adopt e:S Japan
encompasses superb fuel efficiency, affordable prices, safety, reliability and environmental friendliness. technology Evolve e:S technology for various models.
Based on the watchwords “advanced technologies for everybody,” Daihatsu will continue to provide
these technologies to numerous customers and enrich mobility life in such cutting-edge fields as
electrification of power trains, automated driving and connected technologies. Daihatsu’s MONODUKURI
Apply to various models in each country based on e:S technology.
will continue to evolve in the future based on this thinking.

Point of e:S
Superb
Superb Fuel
Fuel Efficiency
Efficiency and
and Affordable
Affordable Pricing
Pricing technology Overseas
Thoroughly pursues
efficiency and realizes
Daihatsu believes that “superb fuel efficiency, affordable pricing and superb fuel efficiency.
resource conservation” serve as the essence of K-cars. In giving shape to
this thinking, Daihatsu unveiled its “e:S Technology (Energy Saving
2013 2014 2016 2016
Ayla (Indonesia) Axia (Malaysia) Sigra (Indonesia) Bezza (Malaysia)
Technology)” in 2011. Daihatsu has thus realized high fuel efficiency by
enhancing conventional technologies, such as improving combustion and
reducing energy loss. Daihatsu also has achieved high performance while
reducing the number of components by improving design qualities such as
re-evaluating the configuration of structural parts and reducing reinforcing
materials by utilizing straight component parts. In this manner, Daihatsu SSC
SSC (Simple,
(Simple, Slim,
Slim, Compact)
Compact)
established a base for excellent-quality, affordably priced car manufacturing.

Providing customers with even better products at affordable prices requires a balance between high quality and
cost reductions. The key to attaining this balance is Daihatsu’s unique SSC (Simple, Slim, Compact) concept.
Daihatsu Motor Kyushu Co., Ltd.’s Oita (Nakatsu) No. 2 Plant introduced the SSC concept on a full-scale basis
Safety
Safety and
and Security
Security with the aim of simplifying facilities and consolidating work operations, which included achieving a 50% reduction
in previous plant floor space. Realizing a compact plant allows employees to view adjacent co-workers, which
fosters a spirit of mutual support that has helped reduce defects and created a climate for high-quality
Smart Assist is a collision avoidance system with a braking assist MONODUKURI.
function that Daihatsu first adopted for K-cars in 2012. This system Daihatsu is also deploying this know-how overseas as it introduces the SSC concept at plants in Indonesia
has been subsequently adopted in numerous other car models. To and Malaysia in a format whereby ideas that support Japan’s high-quality MONODUKURI are adapted to local
provide cutting-edge technologies such as automated brakes to environments.
as many persons as possible, Daihatsu has strived to realize func-
tions and prices suitable for K-cars and made repeated advances
for highly detailed responses to customer demands. Smart Assist
Deployment of SSC (Simple, Slim, Compact) Concept
III incorporates the world’s smallest* stereo camera and uses a
compact parts structure suitable for small cars to hold down price increases and achieve improved
performance. In this manner, Daihatsu is working to provide safety and security to even more Japan Daihatsu Motor Kyushu Co., Ltd.
customers.
*As of November 2017, according to research conducted by Daihatsu Thorough pursuit of the “Simple, Slim,
Compact” concept specific to K-cars
 Date of commencement:
Oita (Nakatsu) 2nd Plant November 2007
Advanced
Advanced Technologies
Technologies Building: 53,000m2

In developing advanced technologies in the future, Daihatsu’s mission will be Indonesia Malaysia
PT. Astra Daihatsu Motor (ADM) Perodua Global Manufacturing Sdn,
“advanced technologies for everybody.” As exemplified by Smart Assist,
Bhd (PGMSB)
Daihatsu will provide affordably priced advanced technologies that are useful Just fit for Indonesia
Transformation for Global Customer
in the lives of customers and promote the spread of these in a wide range of Production plant in which SSC is the perfect fit in
Internationally competitive, high-quality plant
fields that include safety, the environment and an interconnected society. Indonesia
In safety fields, for example, we aim to enhance assist functions that enable
all customers to move freely with a sense of security. In environmental fields as Karawang Assembly Plant
 Date of commencement:
well, Daihatsu is utilizing its packaging technologies, an area of expertise, and August 2014
 Date of commencement:
is promoting the development hybrid vehicles and electric vehicles that are October 2012  Building: 60,000m2
available to numerous people and ideal as small cars closely connected to  Building: 73,000m2
people’s daily lives. Vehicles exhibited at the 45th
Tokyo Motor Show 2017

9 10
 Daihatsu’s KOTODUKURI  MONODUKURI Experiential Class
In 2015, Daihatsu began implementing classes in
which Daihatsu employees visit elementary schools in
Under the Group slogan “Light you up,” Daihatsu is undertaking group-wide
KOTODUKURI activities focused on increasing points of contact with customers and KOTODUKURI the vicinity of the Head Office to tell children about
the enjoyment and challenges of MONODUKURI.
These classes that enable children to “see,” “touch”
local communities. Here we introduce some of these activities. and “use” real parts are proving popular and are now

Activities held at more than 100 elementary schools annually.

Community-Based Projects
Community-based projects were started as a new
initiative for embodying the “Light you up” Group
slogan. These projects are part of KOTODUKURI
activities focused on increasing points of contact with
customers and local communities and serve as initiatives
that aim to utilize Daihatsu’s strengths for finding
solutions to issues concerning the “aging of society,” one
key social issue, as well as “regional vitalization.”
As specific activities, through industry-government-
academia collaboration, Daihatsu is undertaking
“Support for independent lives with free mobility at any
age” in regional communities where aging of the
population is advancing.
In 2016, this initiative commenced on a trial basis with
the participation of approximately 100 community
residents in Mie Prefecture, Hiroshima Prefecture and
Shizuoka Prefecture. From 2017, we will implement these
projects on a full-fledged basis and plan to expand these
activities across the entire country targeting 2020.
Report
Experiential class
 Humobility World*
“Humobility World—The World of Human and
Automotive Discovery” is a facility that conveys the
 Daihatsu Athletics Team
ways in which cars are benefitting people’s lives. At
this facility, visitors can see successive generations of
Daihatsu cars and learn how Daihatsu is addressing The Daihatsu athletics team was started in 1988 with
environmental and safety issues. The facility also the purpose of promoting sports. Through athletics,
features various types of hands-on equipment that Daihatsu hopes to be a source of courage and
enable visitors to experience the enjoyment of inspiration for people and contribute to the growth
MONODUKURI. and promotion of sports.
*Made from combining the words “human” and “mobility.”

Fall prevention and exercise Safe driving course by Japan Automobile

guidance provided by a physiotherapist Federation and a Daihatsu sales company

Industry Government Humobility World

Daihatsu athletics team *2017

Daihatsu Group
“Creating venues for Local governments
collaboration” Promoting “citizen  Supportingthe Spread and
participation”
(Daihatsu’s outlets) Development of Badminton
Community-Based Projects Daihatsu supports the spread and development of
badminton as a common activity in the three
countries of Japan, Indonesia and Malaysia, which are
Undertaking “Support for independent principal regions. Badminton is the national sport of
lives with free mobility at any age” Indonesia and Malaysia and also a widely played
sport throughout Southeast Asia. Daihatsu serves as
a sponsor of the Japan National Badminton and
Para-Badminton Teams and also supports world
championship competitions in these three countries
Supporting communities with people who as well as tournaments in Japan for elementary
 Official
Sponsor of Tokyo Disneyland®
and Tokyo DisneySea®
In 2017, Daihatsu became an official sponsor of Tokyo
Disneyland and Tokyo DisneySea. Daihatsu became a
sponsor because its desired concept of “broadening
life’s mobility to support various lifestyles around the
world in freely enjoying brilliant individual lives”
corresponds with the desire of Tokyo Disneyland and
Tokyo DisneySea to “provide an environment that
can be enjoyed by people of all ages, bringing a
smile to every face.” Daihatsu will sponsor guest
parking at Tokyo DisneySea and guest parking at
Tokyo Disneyland and will present the Mermaid

Academia agree with the purport of this project

People
school students. Lagoon Theater.

Japanese Physical
Therapy Association Local communities
Supporting local Aiming for “self-help
communities and mutual help”
through “health
guidance”
©Disney
New sponsor announcement conference for the Japan
Signing Ceremony
national badminton team *2017

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 Head Office

Corporate Data 1-1 Daihatsu-cho,

Ikeda-shi, Osaka
563-8651

Tokyo Office
Name DAIHATSU MOTOR CO., LTD.
2-2-10 Nihonbashihoncho,
Chuo-ku, Tokyo
Date of establishment March 1, 1907 103-0023 (Daihatsu
Building)
Representative Soichiro Okudaira, President

Main business line Manufacture and sales of automobiles

Head (Ikeda) Plant
Capital 28,404,346,601 yen Main Japanese business sites 1-1 Daihatsu-cho,
(including affiliated companies) Ikeda-shi, Osaka
563-8651

Head Office / Head (Ikeda) Plant Shiga (Ryuo) Plant

Shiga (Ryuo) Plant
2910 Ooaza Yamanoue,
Ryuocho, Gamo-gun,
Shiga 520-2593

Main overseas production bases

Kyoto Plant
1 Koaza Kitahosoike Aza
Shimoueno, Ooyamaza-
ki-cho, Otokuni-gun,
Daihatsu Group Kyoto 618-0081
Kyushu Development Center

Nishinomiya Parts Center

1-78-1 Hanshin Distribu-
tion Center, Yamagu-
chi-cho, Nishinomiya-shi,
Hyogo 651-1431

Indonesia / Astra Daihatsu Motor

Daihatsu Group
Kyushu Development
Center
2-1 Yoshimoto, Tanushi-
marumachi, Kurume,
Fukuoka 839-1206
Kyoto Plant Tokyo Office Sunter Plant Karawang Plant

Malaysia / Perodua Daihatsu Motor Kyushu

Co., Ltd.
Oita (Nakatsu) Plant
1 Ooaza-Showashinden,
Nakatsu-shi, Oita
879-0107
Daihatsu Motor Kyushu Co., Ltd. Daihatsu Motor Kyushu Co., Ltd.
Kurume Plant Oita (Nakatsu) Plant PMSB PGMSB

Daihatsu Motor Kyushu

Co., Ltd.
Kurume Plant
1 Yoshimoto, Tanushima-
ru-machi, Kurume,
Fukuoka 839-1206

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1-1 Daihatsu-cho, Ikeda-shi, Osaka 563-8651 Global website https://www.daihatsu.com/
1712 TS