KREATIO Monetization Framework

Content Monetization Across New Media

Deepak Kumar <kdeepak@srishtisoft.com>

November 2010
Unsuccessful vs Successful
Monetization in Past
• Historically Media companies earned by:
– Advertisements

– Subscriptions / Retail sale

– Commerce

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Unsuccessful New Media Companies
• For unsuccessful new media companies, earnings are limited to
historical revenue models.
• In other words, they are trying to extend the models that made them
successful in print or telecast.

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Successful New Media Companies
• For successful new media companies, revenues from historical
revenue models are not more than 70%.
• Other revenue channels make up for the rest.

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Earning Money in New Media
Core Strategies
• Attract more users and visitors
• Keep users on site for longer
• Enhance revenue per page
• Encourage data collection
• Monetize data
• Encourage user participation
• Earn from content and functionality

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Attract More Users and Visitors
• Uncluttered page designs
• Proper Search Engine
Optimisation
• RSS feeds
• Email newsletters
• Custom alerts

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Attract More Users and Visitors
• RSS for search
• Cross site promotions
• Content recommendations
across group
• Social media - Twitter,
Facebook, Linkedin groups
etc.

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Keep Users on Site for longer
• Multiple navigation options -
categories, sections, tags,
authors, search, content-types,
etc.
• Popular topics
• Bread crumbs
• Most popular stories
• Tag clouds

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Keep Users on Site for longer
• Related content - in relation to
current article
• Content recommendation based
on user behaviour
• Usable search
• Allow user participation

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Enhance Revenue Per Page
• Different ad-models - CPM,
CPC, Text, Overlays, etc.
• Recommendations for Events,
Seminars and Training
• 3rd party product promotions
• Provide opportunity for job
applications

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Enhance Revenue Per Page
• Encourage users to share their
details
• Lead generation - CPL
• Teaser ring-fenced content
• Audio/Video pre/post rolls,
Video overlays
• Charge for content

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Encourage Data Collection
• Personalisation
• Free trials
• Adaptive content access
• Content alerts
• Newsletters

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Encourage Data Collection
• Free-wall
• Free items worth value -
whitepapers, webinars etc.
• Comments and ratings
• Forums
• Directories

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Monetize Data
• Leads - CPL
• Behavioural ad-targeting
• List rentals
• Create new products
• Better ad-rates - think
controlled circulation

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Monetize Data
• Sponsorships
• Events, seminar, training
promotion
• Product targeting
• Dynamic content
suggestions
• Sell statistical data

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Encourage User Participation
• Write comments
• Rate articles
• Voting
• Create user profiles
• Allow personalisation
• Upload images and videos

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Encourage User Participation
• Collaborative articles - wiki
• Guest articles
• Social media integration
• Forward to a colleague
• Save to personal folder
• Competitions

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Earn from Content and Functionality
• Syndicate content from
others
• Earn from someone else’s
content
• Earn from blogs and
forums
• Put advertisements on
your RSS feeds
• Directories
• Syndicate / license your
content to others

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Earn from Content and Functionality
• Directory of “your users”
• Site licenses
• Centralised user profile
• Surveys
• Paid data collection
• 404 pages

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About Srishti
Srishti - Accolades
• A NASSCOM Emerge 10 company under Emerge Products for the year
2010.

• Honoree in the Technology Fast 50 India 2009 Program conducted by

Deloitte.

• Honoree in the NASSCOM EMERGE 50 Software category for the year

2009.

• “For demonstrating excellence and growth in the IT channel business" -

Channel World, Fast Track 100 Awards, Honoree 2008.

• "Consistently among the top 100 IT innovators in India" - NASSCOM Survey,

2007.

• "One of the top SIX innovative IT companies in India" - NASSCOM, 2005.

• "Among the FIVE most promising Indian IT companies to look out for" -
Information Week, 2005.

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Srishti - Brief Facts
• Founded in 1997 and headquartered in Bangalore.
• An ISO 9001:2008 certified company.

• Rated SE 1A, highest possible, by ONICRA Performance and Credit rating.

• KREATIO is a platform for Content Monetization, Management &

Plublishing, delivering fully functional web sites accessible over all New
Media channels (Web, Mobile, eReaders, iPad, and others).
• Please visit http://www.kreatio.in to learn more about Srishti and
KREATIO.

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 Feedback / Questions?

Deepak Kumar <kdeepak@srishtisoft.com>

November 2010
Notes

Disclaimers:
– This presentation uses many screen-shots from popular websites. These are for illustration purposes only and do not indicate any affiliation with Srishti or KREATIO.
– All brands and trademarks are properties of their respective owners.
– If you are copyright owner of any of the images used in this presentation and will like it to be removed, please email removal request to <radhika@srishtisoft.com>.

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