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    Gillette - Indonesia Template

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    Sona Vardanyan
    1) Total revenues from shaving products were projected to increase to $27.57 million from $19.58 million in 1995 due to my proposed sales mix and marketing efforts. 2) Advertising expenses were set at 9% of net revenues based on Gillette's historical spending levels. Promotion expenses were set at 3% of net revenues. 3) Selling expenses were calculated as 14% of gross margin to account for increased sales staff needed to support higher sales volume.

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    Gillette - Indonesia Template

    Uploaded by

    Sona Vardanyan
    101 views3 pages
    1) Total revenues from shaving products were projected to increase to $27.57 million from $19.58 million in 1995 due to my proposed sales mix and marketing efforts. 2) Advertising expenses were set at 9% of net revenues based on Gillette's historical spending levels. Promotion expenses were set at 3% of net revenues. 3) Selling expenses were calculated as 14% of gross margin to account for increased sales staff needed to support higher sales volume.

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    Gillette_Indonesia Template (4).xlsx

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    1) Total revenues from shaving products were projected to increase to $27.57 million from $19.58 million in 1995 due to my proposed sales mix and marketing efforts. 2) Advertising expenses were set at 9% of net revenues based on Gillette's historical spending levels. Promotion expenses were set at 3% of net revenues. 3) Selling expenses were calculated as 14% of gross margin to account for increased sales staff needed to support higher sales volume.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    101 views3 pages

    Gillette - Indonesia Template

    Uploaded by

    Sona Vardanyan
    1) Total revenues from shaving products were projected to increase to $27.57 million from $19.58 million in 1995 due to my proposed sales mix and marketing efforts. 2) Advertising expenses were set at 9% of net revenues based on Gillette's historical spending levels. Promotion expenses were set at 3% of net revenues. 3) Selling expenses were calculated as 14% of gross margin to account for increased sales staff needed to support higher sales volume.

    Copyright:

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    of 3

    Gillette Indonesia Contribution-To-Income Calculations Under Three Scenarios (Allan, Effio and You)

    1 2 3 4 5 6 7 8 9 10 11
    Allan Allan Effio Effio
    1995 1995 1996E 1996E 1996E 1996E Your Your Scenario:
    Gross $ Unit Unit Total $ Unit Total $ Unit Total $ Own Sales Mix Contrib.
    $ unit Margin Gross Sales Contrib.² Sales Contrib. Sales Contrib. 1995 1995
    MSP¹ (%) Margin (millions) (millions) (millions) (millions) (millions) (millions) (millions)

    A. Double-edge blades

    Gillette Blue Blade 0.06 47 0.03 5 $141,000


    Gillette Goal Red 0.11 50 0.06 80 $4,400,000
    Gillette Goal Blue 0.08 48 0.04 15 $576,000
    100 $5,117,000

    B. Disposables

    Goal II 0.21 32 0.07 4 $268,800


    Blue II 0.35 52 0.18 1 $182,000
    5 $450,800

    C. Systems Blades

    Gillette GII 0.45 52 0.23 2 $468,000


    Gillette Contour 0.55 52 0.29 5 $1,430,000
    Gillette Sensor 0.65 40 0.26 3 $780,000
    10 $2,678,000

    115 $8,245,800 0 0.00 0 0.00 0 $0.00

    Exhibit 2 Exhibit 2 1*2 Exhibit 2 3*4 Exhibit 3 5*6 3*8

    ¹ Minimum Sales Price


    1996 (milion) 1995 (milion) 1996 Alan (milion) 1996 ext Effio (milion) 1996 ext YOU (milion)
    Total revenues from shaving products 27.6 19.6
    Less trade discounts 2.76 1.96
    Net revenues 27.5724 19.5804
    Var manuf costs 16.56 11.76
    Var selling costs 0.552 0.392
    Var distrib costs 1.656 1.176
    Gross margin 8.8044 6.2524
    Advertising 2.484 1.764
    Promotion 0.828 0.588
    Sales and Admin Costs 3.864 2.744
    Profit from Operations 1.6284 1.1564
    PLS PROVIDE YOUR JUSTIFICATIONS for the selected Ad, Promo and Selling expense. Explain your
    calculations, note that the sales revenue should increade depending on your marketing efforts, so
    will your Ad, Promo and Selling expense.

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