Historical Revenue Values

Exhibit 1: Volumes sold

FY 05 FY 06 FY 07 FY 08
Soaps (100 gms packet) 188,612 215,652 235,000 235,000
Flair Colour (250 ml bottle) 281,250 300,000 316,938 316,750
Detergents (500 ml bottle) 131,250 150,000 163,125 153,438

Exhibit 2: Sale Price Movement

FY 05 FY 06 FY 07 FY 08
Soaps (100 gms packet) 31 34 44 45
Flair Colour (250 ml bottle) 75 77 89 90
Detergents (500 ml bottle) 100 106 125 127

Exhibit 3: Total Revenue Per Year

FY 05 FY 06 FY 07 FY 08
Soaps (100 gms packet) 5,846,972 7,332,168 10,340,000 10,575,000
Flair Colour (250 ml bottle) 21,093,750 23,100,000 28,207,482 28,507,500
Detergents (500 ml bottle) 13,125,000 15,900,000 20,390,625 19,486,626

Total Revenue each year 40,065,722 46,332,168 58,938,107 58,569,126

FY 09 FY 10 FY 11 FY 12 FY 13 FY 14
237,500 273,125 312,728 356,510 402,856 451,199
328,188 339,563 351,333 363,510 376,110 389,146
172,813 182,318 192,345 202,924 214,085 225,860

FY 09 FY 10 FY 11 FY 12 FY 13 FY 14
45 45 45 46 47 48
94 100 106 112 118 126
141 141 141 145 148 152

FY 09 FY 10 FY 11 FY 12 FY 13 FY 14
10,687,500 12,290,625 14,072,766 16,444,027 19,046,294 21,865,145
30,849,672 33,819,656 37,075,569 40,644,937 44,557,938 48,847,655
24,366,633 25,706,798 27,120,672 29,327,616 31,714,151 34,294,890

65,903,805 71,817,079 78,269,006 86,416,580 95,318,383 105,007,691

Exhibit 1: Volumes sold Growth Rate
FY 05 FY 06 FY 07 FY 08 FY 09
Soaps (100 gms packet) 14% 9% 0% 1%
Flair Colour (250 ml bottle) 7% 6% 0% 4%
Detergents (500 ml bottle) 14% 9% -6% 13%

Exhibit 2: Sale Price Growth rate

FY 05 FY 06 FY 07 FY 08 FY 09
Soaps (100 gms packet) 10% 29% 2% 0%
Flair Colour (250 ml bottle) 3% 16% 1% 4%
Detergents (500 ml bottle) 6% 18% 2% 11%

Raw Materials Prices Required (ml) FY 05 FY 06 FY 07 FY 08 FY 09

Acid
Speciality Chemicals
Ordinary Chemicals
Perfumes -19% 8% 7% 27%
Average FY 10 FY 11 FY 12 FY 13 FY 14
6% 15% 14.5% 14% 13% 12%
4% 3.5% 3.5% 3.5% 3.5% 3.5%
7% 5.5% 5.5% 5.5% 5.5% 5.5%

Average FY 10 FY 11 FY 12 FY 13 FY 14
10% 0% 0% 2.5% 2.5% 2.5%
6% 6% 6% 6% 6% 6%
9% 0% 0% 2.5% 2.5% 2.5%

Average FY 10 FY 11 FY 12 FY 13 FY 14
5% 5% 5% 5% 5%
5% 5% 5% 5% 5%
5% 10% 12% 14% 16%
6% 6% 6% 6% 6% 6%
 Exhibit 4: Historical P&L Statement

Yr 05 Yr 06 Yr 07 Yr 08

Sales 40,065,722 46,332,168 58,938,107 58,569,126

Costs
Raw Material Cost 12,800,000 16,300,000 18,400,000 20,500,000
Salary & Bonus 5,100,000 5,800,000 7,200,000 8,300,000
Utilities 200,000 200,000 300,000 400,000
Packaging 900,000 1,000,000 1,200,000 1,400,000
Marketing and Advertisments 2,000,000 4,100,000 4,200,000 4,400,000
Commission 2,000,000 2,400,000 2,900,000 3,300,000
Maintenance 100,000 100,000 100,000 100,000
Insurance Premium 200,000 200,000 200,000 200,000

Depriciation 10,000,000 10,000,000 10,500,000 11,000,000

Total Cost 33,300,000 40,100,000 45,000,000 49,600,000

Earnings before Interest and Taxes 6,765,722 6,232,168 13,938,107 8,969,126

Interest Expenses 6,000,000 5,900,000 5,600,000 5,300,000

Earnings before Taxes 765,722 332,168 8,338,107 3,669,126

Tax rate 34%

Taxes 260,345 112,937 2,834,956 1,247,503

Net Earnings 505,377 219,231 5,503,151 2,421,623

 Projections

Yr 09 Yr 10 Yr 11 Yr 12 Yr 13 Yr 14

65,903,805 71,817,079 78,269,006 86,416,580 95,318,383 105,007,691

23,210,000 29,385,279 32,919,337 36,965,397 41,574,481 46,836,636

9,400,000
400,000
1,600,000
4,600,000
3,700,000
100,000
200,000

11,000,000

54,210,000

11,693,805

5,000,000

6,693,805

2,275,894

4,417,911
Exhibit 5: Historical Balance Sheet

Yr 05 Yr 06 Yr 07 Yr 08
Fixed Assets
Machinary 100,000,000 100,000,000 105,000,000 110,000,000
Accumulated Depriciation 10,000,000 20,000,000 29,400,000 41,800,000
Rate of depriciation 10% 20% 28% 38%
Net Fixed Assets 90,000,000 80,000,000 75,600,000 68,200,000

Current Assets
Cash 7,600,000 11,000,000 18,700,000 24,800,000
Inventory 3,600,000 6,000,000 6,500,000 6,900,000
Account Receivables 3,305,377 5,219,231 5,503,151 6,021,623
Loans & Advances 1,000,000 1,000,000 1,500,000 1,000,000

Total Current Assets 15,505,377 23,219,231 32,203,151 38,721,623

Total Assets 105,505,377 103,219,231 107,803,151 106,921,623

Sources of Funds

Shareholders Equity
Paid up Capital 55,000,000 55,000,000 55,000,000 55,000,000
Retained Earnings 500,000 2,300,000 7,000,000
Profit for the year 505,377 219,231 5,503,151 2,421,623
Equity Raised

Total Share holders equity 55,505,377 55,719,231 62,803,151 64,421,623

Long term loans 50,000,000 47,500,000 45,000,000 42,500,000

Current Liabilities & Provisions

Employees Fund 1,000,000 600,000 800,000 900,000
Payables to customers 500,000 800,000 1,200,000 400,000
Commision Payables 400,000 400,000 1,000,000 600,000
Insurance Premium Payable 200,000 200,000 200,000 200,000
Accounts Payable 1,600,000 1,800,000 2,500,000 2,200,000

Total Current Liabilities 3,700,000 3,800,000 5,700,000 4,300,000

Total Liability and Equity 105,505,377 103,219,231 107,803,151 106,921,623

Yr 09

110,000,000
52,800,000
48%
57,200,000

43,300,000
7,200,000
5,117,911
1,000,000

56,617,911

113,817,911

55,000,000
14,400,000
4,417,911

73,817,911

40,000,000

900,000
700,000
600,000
200,000
2,500,000

4,900,000

113,817,911
Exhibit 6: Raw Material Requirement of Key Products

Raw Materials Volume Required (ml) 10gms soap 250 ml hair color 500ml detergent
Acid 1.05 2.55 5.05
Speciality Chemicals 1 1.2 2.5
Ordinary Chemicals 0.5 0.8 1.5
Perfumes 1 0.5 1.2

Raw Materials Volume Required (ml) FY 10 FY 11 FY 12

Acid 2,073,372 2,195,607 2,326,054
Speciality Chemicals 1,136,395 1,215,191 1,300,033
Ordinary Chemicals 681,690 725,948 773,450
Perfumes 661,688 719,209 781,774

Exhibit 7: Raw Material Price Movement

Raw Material Prices (Rs/ml) FY 05 FY 06 FY 07

Acid 2.2 3.3 5.2
Speciality Chemicals 1.7 2.4 3.5
Ordinary Chemicals 1.7 2.5 2.8
Perfumes 0.8 0.7 0.7

COGS FY 10 FY 11 FY 12
Acid 19,593,367 21,785,907 24,234,288
Speciality Chemicals 6,622,343 7,435,599 8,352,477
Ordinary Chemicals 2,505,210 2,934,646 3,501,871
Perfumes 664,358 763,185 876,762

Total COGS 29,385,279 32,919,337 36,965,397

FY 13 FY 14
2,463,209 2,606,674
1,389,401 1,482,824
823,444 875,706
847,813 916,804

FY 08 FY 09 FY 10 FY 11 FY 12 FY 13 FY 14
8.5 9.0 9.5 9.92 10.4 10.94 11.5
4.5 5.6 5.8 6.12 6.4 6.75 7.1
3.0 3.5 3.7 4.04 4.5 5.16 6.0
0.8 1.0 1.0 1.06 1.1 1.19 1.3

FY 13 FY 14
26,946,416 29,941,649
9,372,982 10,503,381
4,250,175 5,243,115
1,004,907 1,148,491

41,574,481 46,836,636
Exhibit 8: Man Power(#)

Manpower FY 05 FY 06 FY 07 FY 08 FY 09
Manufacturing 28 30 35 40 40
Marketing 5 5 7 8 9
Corporate 2 2 2 3 3

Exhibit 9: Average Monthly Salary

Monthly Salary (Rs/Employee) FY 05 FY 06 FY 07 FY 08 FY 09

Manufacturing 10,000 10,500 11,000 11,100 11,700
Marketing 15,000 16,000 17,000 17,500 18,000
Corporate 16,000 16,500 17,200 17,800 18,200
Bonus (% of Salary) 10% 12% 12% 12% 15%

Exhibit 10: Packaging Cost per Unit

Packaging Cost (Rs./Unit) FY 05 FY 06 FY 07 FY 08 FY 09

Soaps (100 gms packet) 1.0 1.1 1.2 1.3 1.3
Hair Color (250 ml bottle) 1.5 1.6 1.8 1.9 1.9
Detergents (500 ml bottle) 2.0 2.2 2.3 2.5 2.5
Exhibit 11: Capital Expenditure Plans

Rs. Lakhs FY 10 FY 11 FY 12 FY 13 FY 14
Capital Expenditure 50,000,000 10,000,000 25,000,000 22,000,000
 Exhibit 4: Historical P&L Statement

Yr 05 Yr 06 Yr 07 Yr 08

Opening Cash from balance sheet 7,600,000 11,000,000

Cash from Operations

Net Income 219,231 5,503,151
Amortization (2,500,000) (2,500,000)
Depriciation 10,000,000 10,500,000
Accounts Receivable (5,219,231) (5,503,151)
Employees Fund (400,000) 200,000
Payables to customers 300,000 400,000
Commision Payables - 600,000
Insurance Premium Payable - -
Accounts Payable 200,000 700,000

Cash from Financing Activities

Increase in fixed Asset - (5,000,000)

Sale of Fixed Asset

Cash From Investing Activities

Capital Raised - -
Retained Earnings 500,000 2,300,000

Total Cash Flow 10,700,000 18,200,000

(300,000) (500,000)
Yr 09