LO 1 Establish project aims, objectives and timeframes based on the

chosen theme.

P1- Devise project aims and objectives for a chosen scenario addressing the
chosen tile as specified above.

To make a project report a management consultant of WAITROSE organisation needs to

implementation of CSR in the organization. START The organization less than 150
employees but not exceeding from that. And an annual business turnover of not exceeding to
more than 5 million per annum. CSR refers to the exercise that organization does to benefit
society

Project aim:

Project Title

“Implementing CSR activities within organisations to meet sustainable objectives” .

Brief Project Description

This project portrays the CSR agenda implementing within the WAITROSE. Thus the
organization wants to meet the sustainable objectives. Organizations pursue CSR activities to
use it as a pet projects (Paetzold, 2010). These projects also reflect the personal interests of
the management. It’s the effort of the organization that can make both sides feel good.

Definition of the Problem that the project is to solve:

This project will portray the implementation of the CSR activities in the WAITROSE.
Project broad aim in solving the problem

The project shows path to the organization so that it could achieve stronger brands and new
growth in the market. The principles that has been chosen for WAITROSE is because if the
organization can able to achieve the brand recognition, it will help them to attain the
monetary sustainability. WAITROSE will also be able to create better jobs for the employee
and good partnership. Moreover the organization will be able to pay a good wage to the
staffs.

Project objectives:

 Discovering the competitive advantage of WAITROSE in the marketplace.

 Assessing the monetary condition of WAITROSE. But situations need to be
assessable.
 Examining the success of CSR programme. The programme must be achievable
within a fixed time.
 Investigating the brand acknowledgment of WAITROSE as it’s also a part of project.

P2 Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk, and resources.

To make a project first thing is to manage the project. Project management includes team
efforts. And this effort will help the organization to achieve the desired aims of the project.
In another words project management can be referred as motivation to initiate, make,
execute, order and finally the team effort to accomplish desired goals.

Project management Plan:

Executive Summary
START This project is going to show WAITROSE’s objectives that the organization is going
to accomplish. The project is very special and it will also show the fulfilment of several
principles in the company. The principles includes improving the monetary situation, creating
enhanced jobs, building a healthy partnership and finally paying a good wage to the staffs.

Strategic/Organisational Alignment

The main objective is to examine the accomplishment of CSR agenda. And the objective has
to be attainable within a fixed time period. The project will also investigative the monetary
situation of WAITROSE and it has to be measurable. Discovering the competitive advantage
of WAITROSE is also part of the project along the findings of the advantage in the current
market. Finally the project examines the product acknowledgement of WAITROSE.

Project Scope Definition:

The project has a tremendous amount of possibility of attaining success (Rudd, 2011).
WAITROSE will find monetary stableness and generate job for the employees. The project
will also help in achieving product acknowledgement. Finally the project will aid in
partnering.

Feasibility Assessment and Contingency Plan:

This project will require fund and technical support to execute the operations of the project.
WAITROSE is well resourced to provide support the project. Thus the possibility of attaining
the project is high.

Constraints

 The project fund is fixed in amount. Thus the creativity will be less in this project.
 Sometimes organizations mayn’t provide sufficient gear to operate the project.

Material/Equipment requirement
WAITROSE is enable to provide all the machine-driven stuff needed for the project thus the
possibility of the project is really great.

Project Schedule and Milestones

The duration of the project will be 6 weeks and the project has to be completed within this
time limit.

Budget/Cost Estimates

A fixed budget is mandatory to operate the project and compete within a specific time limit.

Risk Management
An expert administration is necessary to handle the risk that will arrive during the project
making (Raftery, 2007).

Human Resource Requirements

Every project needs a great number of employees to run the project. Thus there should be a
skilled group of people who could run the project both efficiently and effectively. This group
of people will work to achieve some specific goals and filling up some success criteria. This
is also known as project management (Tinnirello, 2011). To have a skilled team the
organization may need to provide special training to the staffs.

P3 Produce a work breakdown structure and a Gantt chart to provide

timeframes and stages for completion with reference to the chosen project.

Work Breakdown Structure (WBS)

Work Breakdown Structure can be called as the deliverable of the project and it’s also a main
part of the project. WBS breaks the teams work into several units so that the work can be
equally distributed among everyone. The Project Management Body of Knowledge defines
the work breakdown structure as a "deliverable oriented hierarchical decomposition of the
work to be executed by the project team." Basically PMBOK is the entire collection of
processes. The PMBOK is also best for its best performs, expressions, and strategies that are
accepted as standards within the project management industry (Brighthub Project
Management, 2017).
Gantt chart
Gantt chart is a kind of a bar chart and it demonstrates the project schedule. Gantt charts
portray the initial and final dates. It is also the synopsis of a project (Gantt, 2013). The Gantt
chart for this project management plan is_

Weeks Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Project goal and purposes

Project Approaches

Literature review

Project policy
Sampling methods

Collecting data

Analysing data
Presenting the findings
Conclusion
 LO2 Conduct small- scale research, information gathering and data
collection, generating knowledge to support the project as specified above:

P4- Carry out small-scale research by applying qualitative and quantitative

research methods appropriate for meeting project aims and objectives for the
chosen scenario.

 Introduction:

The project will help Waitrose to attain the development of some principles in the
organization. These principles include partnering, improving the monetary situation, creating
jobs for the staffs and Moreover product acknowledgement.

 Aim of research:

The main purpose of the project is to bring WAITROSE into a new position. Thus
WAITROSE will be able to create profit and market recognition. These market popularity
will help WAITROSE to evolve in the marketplace. Moreover it will help the organization
compete with the rivals.

 Objectives of research:

The project will assess the success of the CSR agenda of the WAITROSE. But the agenda
has to be achievable. The project will also require accomplishment within a fixed time period,
investigation of the practicable monetory situations. Finally the main objective of the
WAITROSE organization is to discover the competitive advantage. Also this project includes
making market popularity.
  Research question:

 What are the intuition of the programme arranged by the WAITROSE’s CSR?
 What are the possibilities of attaining the main objectives of the project?
 Does the agenda endorse the profitability and the financial sustainability of Waitrose?

LITERATURE REVIEW

This project is about WAITROSE organization. We know that WAITROSE is well known
chain supermarkets in London. The organization has multiple branches. As a largest grocery
retail the organization must maintain partnership with many organizations. The owner of the
WAITROSE is John Lewis. It’s the largest partnering possessed organization in London. This
project is made by me to research on the WAITROSE’s objectives. This project portrays the
WAITROSE’s work to achieve some set of criteria in the organization.

METHODOLOGY

 QUANTITIVE AND QUALITITIVE

There are two ways of collecting records, one is qualitative and the other one is quantitative.
Qualitative analysis refers to the unexpressed mathematical figure. Such as the excellence of
the service of the organization. Whereas quantitative analysis states the records that are
achieved by using mathematical forms. Such as WAITROSE’s monetary situation
(Shmoop.com, 2017).

 PRIMARY AND SECONDARY

There are two main sources from where we collect data. They are primary and the other one
is secondary. Primary source states the source that is totally new. On the other hand
secondary data is the data that has been previously used from newspaper, magazine, internet
or any other place (S, 2017).
  SOURCE OF DATA

As I’ve mentioned earlier there are two types of sources. One is primary and the other one is
secondary. Primary sources are basically statistical data, recordings, writing or audio etc.
secondary sources are mostly newspaper, older records, magazines and internet. Internet is
the most popular source now a days.

 POPULATION AND SAMPLING

We know that population states the gathering information from everyone in a certain group.
That’s why population is a bit difficult and hard to apply in the organization. As it’s almost
impossible to gather information about everyone. It’s hard especially if we are taking
information about a large population such as gathering information from the entire London
(Explorable.com, 2017).

Another way of collecting information is the sampling. In sampling one basically collect the
sample of the population. There are many sample to collect information. Such as-

Random
sample

Convenience Stratified
sample sample

Purposive Quota
sample sample
  ANALYTICAL TOOLS

In project data also need to be analysed properly. Thus the organization need to use some
analytical tools. One of the famous analytical tools is MS Excel. It’s been widely used to
analyse data in the organizations.

Findings

The findings of the research questions are describe below_

ANALYSIS AND THE PRESENTATION OF FINDINGS:

 Corporate Social Responsibility Programme of WAITROSE:

As a well-recognized organization WAITROSE is maintain its CSR very well. WAITROSE is

conscious about maintaining its responsibility towards the partners, communicators, suppliers even
the environment and social. Thus the ratings of WAITROSE is extraordinary.

 Waitrose animal welfare commitments

WAITROSE is also committed towards the animal welfare. Thus it’s giving a tough competition to its
rivals. The organization is giving numerous promises in case of lambs, Farmed fish, chicken, Beef
cattle, clean pigs, spent hens, ducks etc. Moreover the organization provides safe service to its
customers.
 Source: (Limited, 2017)

 Financial sustainability of Waitrose:

Source: (Kantarworldpanel.com, 2017)

We can see the current market position of the WAITROSE from the image.

Source: (Hyväri, 2006)

From the image we can see the key indicators of Waitrose. And it’s financial position seems
to be good as well.

 Brand recognition of Waitrose:

We all know the position of the Waitrose in the market. The recognition it has achieved is
unmentionable. It has gained the faith of the consumers as a brand instead of the
organization.
 Source: (Anon, 2017)

 Job opportunities in Waitrose:

Source: (finejobz, 2017)

WAITROSE provides delightful amenities while talking about job. The staffs who works on
the organization is highly pleased with the job. WAITROSE provides special training to
make its staff more skilled. It has the competitive advantage in the job facilities comparing to
the other organization.

LO3 Presentation P5, P6

Slide 1

I welcome you all to the presentation.

Slide 2

The records are been collected from the primary sources of the organization. The slide shows
the customer activity data. The activity shows the customer increase and decrease number.
The data has been analysed in the MS excel.

Slide 3
This slide contains the survey made by WAITROSE. This is the way WAITROSE finds out
the customer satisfaction in the marketplace. The organization can also finds out some other
factors that influences the organization by using survey.

Slide 4

Waitrose is always concerned about CSR. It’s always conscious to play its CSR towards the
suppliers, customers, employees and partners.
Slide 5

WAITROSE is very much careful and concerned about the animal welfare. It has some commitments
towards the animal. If we compare to the organization with the other organization we can see that it
has greater commitment than others. WAITROSE provides several commitments in case of lambs,
Farmed fish, chicken, Beef cattle, clean pigs, spent hens, ducks and so on. WAITROSE provides safe
service for their customers.

Slide 6
The graph shows that in recent years though it didn’t achieve high position in the criteria of
rate. But it’s in stable position. Thus we can say that it has managed to hold its position in the
market aptly.

Slide 7

The slide shows the monetary situation of the Waitrose and we can also see the good
financial situation in the company. The situation is very pleasing and it has a potential of
increasing in future.
Slide 8

We know that Waitrose is a very well recognized brand in the market. As it’s one of the best
retailer supermarket in London. The organization has got brand loyalty instead of
organization loyalty. The customers are very pleased with the service of the origination. The
remarkable service given tendency has made the Waitrose a very top notch organization in
the market.
Slide 9

Waitrose has a several job opportunities in the market. The job opportunity of the
organization is comparably better than the competitive organizations. Moreover the
employees currently working in the organization are pleased with their jobs. The organization
also provides special training in the respectable fields of the employees for the betterment.
Slide 10

AS we can see that Waitrose is currently in its best position in the marketplace. It has
managed to keep its position stable. It has a mission which it wants to fulfil before 2028.
From the current perspective we can say that it will able to attain the goal. I’ve recommended
some facts that it can work on from my research.

Slide 11
Thanks to all.

START LO4 Reflect on the value from conducting the project and its
usefulness to support sustainable organisational performance.

P7 Reflect on the value of undertaking the research to meet stated objectives and
own learning and performance.

WAITROSE is one of the London’s largest chain supermarkets retailer. The organization has
several branches nearly 365 all over London. WAITROSE is also the largest partnership
possessed grocery retail shop. This project is about the present market condition and the
organization’s CSR programme. I’ve presented the present situation of the organization in the
competitive market. I’ve also revealed the competitive advantages of the organisation in the
project. WAITROSE has some determinations that it wants to form in the organization. The
organization has also established some standards that it wants to achieve with in a specific a
fixed time period. The project also represents the financial situation of the organization. The
situations must be measurable in nature. The project has also identified the competitive
advantages that the organisation holds in it. WAITROSE has a product line that it can
escalate. And to increase the product popularity it has to work on the business portfolio as
well. Product popularity is also included in the project. In the area of Corporate Social
Responsibility, WAITROSE has managed to attain good ratings in the marketplace.
WAITROSE is very much responsible while treating the customers, suppliers, employees,
partners etc. The organization has accomplished a well-developed place in the market. This is
the reason customers has become loyal to the product of the organization. These factors has
taken Waitrose to the largest partnership possessed organization. WAITROSE is now a brand
at the customer’s mind in case of providing retail services. The online surveys portray that the
ratings of the WAITROSE is always increasing day by day. WAITROSE is also famous for
its wonderful job opportunities in the market. It’s giving better job chances in comparison to
its rivals. The staffs of the WAITROSE are quite satisfied with their job as well. WAITROSE
also plays a vital role in collecting information from the market. Information regarding the
customers, competitors etc. These information help the organisation to create a notion about
the next move in the market. It can make assumptions for the future risks and threats from
these information.
 Template for evidence collection to be attached with the report by the learner:

Project Logbook for the chosen organisation:

Name of the learner: Name of the Supervisor:
Project Title: “Implementing CSR activities within Date:
organisations to meet sustainable objectives”.

Update of weekly research/ tasks achieved Comments

(Account for a minimum of six weeks with dates)
What have you completed?
I’ve completed the project on implementing the CSR
activities within WAITROSE to meet sustainable
objectives

Did you fulfil Task requirements?

Yes I’ve fulfilled the task requirements.

Are you on track and within deadlines set?

Yes I’m on track and within deadline set.

Did you need to make any changes to your project

management plan?
No, I need not.

Any risks and / or issues identified?

The issue is that organization people don’t share all
the information regarding the organization. This
makes really hard to complete all the task.

Did you identify any additional risks/issues that

have an impact on the project management plan?
There are some technical, political issues that
influenced the project management plan. As
organizations sometimes don’t share all the gear
needed for the project. As well as inside environment
of the organization can also influence.

Problems encountered
What barriers did you face?
- Vague Information: some information that
I’ve collected are vague as the organizations
don’t want share its internal information with
me.
- Slow communication: communicating inside
the organization sometimes gets slow as the
people inside the organization are always
busy.
- Starting of the project: if the project starts
after the due date then it will finish a bit later.
- Ending of the project: sometimes due to some
technical problems projects doesn’t finish in
time that distracts the aim from fulfilling.

How did you overcome them?

- I maintained a defined step by step method to
solve the problems as they have arrived in my
way. Such as while I was having
communication process I took alternatives
ways to contact with them.
- Whenever I got any information I didn’t rush
into it. I analysed the whole thing thoroughly
and then came into a point to add it in my
project. This also known as root cause
analysis.
- I always kept alternatives as the objective of
the organization may change which is also
known as SCOPE CREEP. Thus I used to
keep alternative plans in my schedule to deal
the change.

New Ideas and change of project direction

They should change the strategy in few cases. Some
technologies are also inundated. Thus they need to
update that. The organization should let the MP top
use the gear necessary to run the project. The
system also has some bugs and defects that they
should handle as soon as possible.

What Have I learnt about myself this week?

How did I feel when I had to deal with
tasks/problems?
I learnt a lot of things while dealing with the tasks.
How the organizations deal with the stakeholders.
Organization’s competitive strategies. How it
manages its financial issues, how the company
designs its product line etc.

Did I find it useful to complete the tasks?

How well have I performed? What did I contribute?
What can I improve on next week?
How might this learning apply in the future?

Tasks planned for next week

Which tasks are priority?
My priority for next task is the gathering information
on the project from various sources of the
organization. They survey report, how it collects
information etc.
Have you set aside sufficient time for completion?
Yes I’ve a set aside sufficient time. As the project is
huge and it will require some time to get completed.
Project plan status to date (on, ahead, behind)
Supervisor comments to address

Signature of the Supervisor and date:

Template for Performance Review Template to be attached with the report by the
learner:

1. What was the Project supposed to accomplish?

This project is going to show WAITROSE’s objectives that the organization is going to
accomplish. The project is very special and it will also show the fulfilment of several
principles in the company. The principles includes improving the monetary situation,
creating enhanced jobs, building a healthy partnership and finally paying a good wage to
the staffs.

2. Did the project succeed in its aims/ how do you know? Specifically, please outline
any evaluation and assessment undertaken.

Yes, the project succeed in its aims. As the organisation is capable enough to execute the
criteria of the project. It’s well resourced, equipped and also skilled.
3. What things do you think worked well and why? Evaluate all aspects of the project
(e.g initial inception, project activities and project outcomes) from a range of
 perspectives.

Initial inception: the initial inception was to create some standards in the
organization to achieve a set of standards.

Project Activities: The project activity was to creating product popularity, defining
the competitive advantages, creating jobs and financial sustainability.

Project Outcome: Finally applying the project will help the organization to
achieve the results it expected initially.
4. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?

There are few hurdles I’ve faced during the project completion. These hurdles are mostly
aroused from the internal environment of the organization. They are-
Vague Information: some information that I’ve collected are vague as the organizations
don’t want share its internal information with me.
Slow communication: communicating inside the organization sometimes gets slow as the
people inside the organization are always busy.
Starting of the project: if the project starts after the due date then it will finish a bit later.
Ending of the project: sometimes due to some technical problems projects doesn’t finish
in time that distracts the aim from fulfilling.

5. What did you learn from undertaking the project?

I’ve learnt about the CSR of the organization and how it plays a vital role in the
organization. As it’s also task of the organization that it has to play including the other
essential tasks.
Organization has to collect data from multiple sources and these sources provide the
necessary information that it wants to utilize. For the analysing purpose it also has to use
some techniques and tools. I’ve also learnt the problem solving techniques during this
project as I’ve faced some hurdles. Dealing with problems and able to handle them gave
me an experienced for my future studies and work.

6. How would you rate your performance as a management consultant leading the
project?

I would rate myself 4 out of 5 as a management consultant.

7. What strengths and weakness of your performance did you identify?

 Strength: I was good at communicate thus I could make contact with the people of
the organization. Moreover gathering information through survey was really tough
though I managed to collect information through survey.
  Weakness: The only problem I faced is collecting information from the
organization as the organization wasn’t ready to share its internal information to
me. Thus it took me while to make this project report properly.

8. How will this inform and support your continuous professional development?
This will support me a lot for my continuous professional development. As I’ve
learnt how the organizations maintain its financial situation is difficult times. The
way organizations achieve its competitive advantages. Making product recognition
is a difficult task and I also learnt the way organizations handle these.

References
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