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  • Abani Kumar Mishra - C - Santoor

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    Arun Kumar Satapathy
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    Sonali is a 25-30 year old married woman with two children who works in sales and marketing. She wants to find a soap that will help her look and feel younger by keeping her skin fresh all day long. As she moves frequently for her husband's job, she struggles to find the right product for her skin type and feels overwhelmed by the many options. She turns to magazines and Instagram for skin care information and product recommendations from influencers. Her main concerns are looking young and preventing skin damage.

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    Abani Kumar Mishra_C_Santoor

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    Sonali is a 25-30 year old married woman with two children who works in sales and marketing. She wants to find a soap that will help her look and feel younger by keeping her skin fresh all day long. As she moves frequently for her husband's job, she struggles to find the right product for her skin type and feels overwhelmed by the many options. She turns to magazines and Instagram for skin care information and product recommendations from influencers. Her main concerns are looking young and preventing skin damage.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    47 views1 page

    Abani Kumar Mishra - C - Santoor

    Uploaded by

    Arun Kumar Satapathy
    Sonali is a 25-30 year old married woman with two children who works in sales and marketing. She wants to find a soap that will help her look and feel younger by keeping her skin fresh all day long. As she moves frequently for her husband's job, she struggles to find the right product for her skin type and feels overwhelmed by the many options. She turns to magazines and Instagram for skin care information and product recommendations from influencers. Her main concerns are looking young and preventing skin damage.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Company Name: Wipro Consumer Care Brand: Santoor Date: 01/09/2020

    Persona Version: 1st Type: Brand / Product / Variant / Campaign: Stay Yound Prepared by: Abani Kumar Mishra

    Persona Name – Sonali Smita Gender – Female Age – 25-30

    Short Bio
    Sonali has completed her post-graduation in marketing and working n sales. She likes to go for outing and likes to read various magazines. Her husband
    is a marketing professional where as she has 2 children.

    Objectives Related to Category


     Objective 1 Want to know other type of soap which is used by other.
     Objective 2 To look young and have better skin.
     Objective 3 to stay fresh all over the day.

    Major challenges faced in the category


    Not able to find a proper product for her skin type.

    Find information on to skin care routine.

    Too many product and brand to choose.

    Media Habits Influencers Other Details


    Moves from town to town Magazines and Instagram. Fear of skin damage

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