In May 2017, Jan Jenisch was appointed as the new CEO of LafargeHolcim Group.

In March
2018, Jan Jenisch announced a new strategy, Strategy 2022 – ‘Building for Growth’, which aims
to drive profitable growth and simplify the business to deliver resilient returns and attractive
value to stakeholders. The new strategy will shift gears towards growth of the top and bottom
line over the next five years.  In August 2019, the firm announced a "commercial breakthrough
for low-carbon cement", Solidia Concrete, which "reduces the overall carbon footprint in
precast concrete by 70%"

Place

LafargeHolcim has a leading position in all regions of the world and has branches in about 80
countries. It cuts across the board with the balanced portfolio between developing and mature
offices.

Products and Price

Lafarge Holcim offers a broad range of high-quality building materials and solutions at
affordable prices. The simplification of production allows LafargeHolcim to improve its cost
efficiency considerably. This is expected to eliminate complex processes in the production line
and create more profits by increased sales at cost saving of CHF 400 million per annum with the
related program expected to be completed by 2019. This simplification process will push the
prices down.   It also offers solutions to both individual homes and major infrastructure
projects. The demand for their products is on the increase due to population growth,
urbanization, improved living standards and the increase in awareness for sustainable
construction.

LafargeHolcim is always seeking to deliver above market performance. It prides of a strong

asset base that it uses to invest in markets where greater opportunities exist, while at the same
time being selective in other markets hence, they don’t focus much on the economy they are
medium and premium.

Promotion

They offer affordable housing solutions helping populations with low revenue access housing at
the most affordable cost and they offer microcredits via partnerships with institutions such as
the French development agents. Technical assistance of LafargeHolcim advisers with work site
visits, plans, budgets, catalogues, free training and mobile apps. The agile, country-based
growth strategies will target value-enhancing bolt-on acquisitions to leverage scale and
margins. The value driver Vision & People further develops the values of trust and integrity the
commitment to Health & Safety and the desire to be at the forefront of sustainable
construction solutions including modular housing templates, concrete blocks and roofing blocks
to developing countries for example Zambia and Nigeria and innovation. They want to foster an
entrepreneurial leadership style and to focus on the long-term success of LafargeHolcim.
 

Sustainability

LafargeHolcim is committed to preserving the needs of future generations by maximizing its

future generations and conserving nonrenewable resources. It is a leader in environmental
stewardship and it takes that role series. LafargeHolcim practices this in every aspect of their
business, viewing sustainability in 3 ways

1.  Lifecycle -is about products that last longer and are resilient and durable.

2.  Reduction- it refers to the efforts of decreasing LafargeHolcim’s footprint and its impact to
the environment.

3.   Innovation- their innovative approach brings the two- lifecycle and reduction together

The global megatrends of population growth, urbanization and rising living standards offer
significant business and growth opportunities in their industry. At the same time, these trends
are challenging our planet through increased carbon emissions, depletion of natural resources
and an increase of waste. As countries develop, solutions for sustainable prosperity are needed.
They are committed to contributing input share along the entire value chain.

●The climate and atmosphere have seen 25% reduction on emissions specifically net CO2

●52,000,000t waste reused and recycled in 2018 to continue the circular economy

●15 million people in communities have benefited from the merger since 2015

●19% reduction in fresh water withdrawal since 2015 intensified optimization and prevention
of the use of freshwater as well as reduced the risk of water depletion or pollution.

● CO2 emissions reduced since 1990 leading international cement companies with the highest
reduction compared to 1990 baseline.