2/17/2020 The Millennial Barometer

The Millennial Barometer

120 responses

Publish analytics

What is your name?

120 responses

Atul Krishna

Jhimmi Ghosh

Ankit

Ashish

Dinky Agrawal

Joe S James

Sahithi

Vaibhav Misra

Pramit Yadav

What is your age group?

120 responses

0-18
49.2% 19-24
25-34
35-45
45-54
54 and above

50%

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2/17/2020 The Millennial Barometer

Which of the following best describe where you live?

120 responses

Inner city apartment

25% Inner city house or townhouse
residence
Suburban house or town house
7.5% residence
25.8%
Rural property
Other

38.3%

What is your gender?

120 responses

Female
Male
69.2%

30.8%

What attracts you the most about a brand?

120 responses

The Product (Quality and

Specifications)
The Marketing
15.8% The Social Impact it has made
Personalized and Customized
Feel

72.5%

What would you rather spend on?

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2/17/2020 The Millennial Barometer

120 responses

Buying a house
Going on a trip/ Experience
25.8% Buying luxury items
Saving for the future

50.8% 17.5%

Do you prefer buying online or offline?

120 responses

Online
Offline
70.8% Depends on the product type

17.5%

11.7%

Would you prefer buying or renting your house, furniture, car etc. ?
120 responses

Buy
Rent

20.8%

79.2%

What kind of eating lifestyle do you prefer?

120 responses

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2/17/2020 The Millennial Barometer

Fast casual dining

Frozen foods
64.2%
Home delivery
Homemade food

20.8%

13.3%

Rate the below features of a product on a scale of 1 to 5. With 1 being the

least important to 5 being the most important

60
1 2 3 4 5

40

20

0
Price Trend Prestige Fit

Loyalty cards or Referral codes?

120 responses

Loyalty cards
45.8% Referral codes

54.2%

Youtube Ads or Instagram posts? Which channel of marketing attracts you

most?
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2/17/2020 The Millennial Barometer

120 responses

Youtube
Instagram
70.8%

29.2%

Would you go an extra mile to get the product of a brand or buy a cheaper
substitute available immediately?
120 responses

Go extra mile
Buy a cheaper alternative
30.8%

69.2%

Do you search online before buying a particular product?

120 responses

Yes
No

94.2%

Are you willing to listen to ads while commuting in uber/ola to subsidize

your fares?

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2/17/2020 The Millennial Barometer

120 responses

Yes
45.8% No

54.2%

Which are the top 5 apps do you use generally (apart from whatsapp) ?
120 responses

Instagram

Tinder,cricbuzz,instagram,Facebook,pubg

Instagram, Facebook

All related to my business.

Instagram , Facebook, Netflix, YouTube , Amazon

PL, Amazon Kindle, Reddit, JioSaavn, Gmail

Instagram, YouTube, Quora, Hotstar, Swiggy

Instagram, YouTube, Gaming apps, Zerodha

Instagram, Linked, Uber, Keep, Gpay

In terms of content which advertisement do you recall?

120 responses

Swiggy

NA

Fevicol

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2/17/2020 The Millennial Barometer

None

Instagram

Fevicol ads were quite good.Even Seagram's Men will be Men is awesome.

Surf excel

LIC

Lenskart

Do you think price of a commodity is an indication of it's quality ?

120 responses

Yes
41.7% No

58.3%

Rank the following according to magnitude of influence

Extremely Unlikely Not Likely Moderate Very Likely Extremely Lik

60

40

20

0
Past Use Promotional activities of Peer Reviews Retailer/Shop
brand advic

How did you primarily consume media during the 90s and early 2000?
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2/17/2020 The Millennial Barometer

120 responses

MTV/ Channel V 74 (61.7%)

Tapes (Walkman) 58 (48.3%)

Cds (Audio and mp3 discs) 90 (75%)

Satellite Radio
21 (17.5%)
(worldspace)
52 (43.3%)

iPod 22 (18.3%)

VCR 21 (17.5%)

0 25 50 75 100

What software technologies did you use in the 90s and early 2000?
119 responses

Winamp 67 (56.3%)
Real Player 59 (49.6%)
Windows Media Player 102 (85.7%)
Napster 5 (4.2%)
Kazaa 1 (0.8%)
Nero 33 (27.7%)
Apple Music 12 (10.1%)
Others 10 (8.4%)
Others (if so, pls specify) 7 (5.9%)

0 50 100 150

How did you get your news during the 90s and early 2000?
120 responses

Newspaper 113 (94.2%)

Internet 18 (15%)

Social media (if so, pls

9 (7.5%)
specify)

Magazines like India Today

47 (39.2%)
(if so, pls …

0 50 100 150

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2/17/2020 The Millennial Barometer

What used to be your primary method of watching movies/tv shows in the

90s and early 2000?
120 responses

Cinema Hall 68 (56.7%)

Rental Cassettes 31 (25.8%)

Rental CD/DVD 83 (69.2%)

TV channels 103 (85.8%)

Calling the cable operator

19 (15.8%)
to play a mo…

Others (if so, pls specify) 2 (1.7%)

0 50 100 150

Content of an advertisement or promotion influences both genders

equally?
120 responses

60

40 41 (34.2%) 42 (35%)

20
17 (14.2%) 17 (14.2%)
3 (2.5%)

0
1 2 3 4 5

Is there any association between effective content appeal and purchasing

pattern?
120 responses

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2/17/2020 The Millennial Barometer

80

60 64 (53.3%)

40
34 (28 3%)

How much does a brand's advertisement/campaign efforts affect your

perception of that brand ?
120 responses

80

60
61 (50.8%)

40
36 (30%)

20 22 (18.3%)
1 (0.8%) 0 (0%)
0
1 2 3 4 5

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