HASIL VALIDITAS DAN REABILITAS

SKRIPSI ARGA VIRGIANATA

1. VARIABEL CELEBRITY ENDORSER (X)

Correlations
X1 X2 X3 X4 X5 X6 X7 X8 X9 Skor_total
X1 Pearson Correlation 1 .223 .382* .444* .184 .498** .500** .241 .226 .644**
Sig. (2-tailed) .236 .037 .014 .330 .005 .005 .199 .231 .000
N 30 30 30 30 30 30 30 30 30 30
X2 Pearson Correlation .223 1 .158 .497** .529** -.084 .160 .204 .158 .521**
Sig. (2-tailed) .236 .405 .005 .003 .659 .398 .279 .405 .003
N 30 30 30 30 30 30 30 30 30 30
X3 Pearson Correlation .382* .158 1 .139 .433* .533** .143 .190 .447* .565**
Sig. (2-tailed) .037 .405 .464 .017 .002 .451 .315 .013 .001
N 30 30 30 30 30 30 30 30 30 30
X4 Pearson Correlation .444* .497** .139 1 .531** -.044 .529** .503** .236 .734**
Sig. (2-tailed) .014 .005 .464 .003 .819 .003 .005 .209 .000
N 30 30 30 30 30 30 30 30 30 30
X5 Pearson Correlation .184 .529** .433* .531** 1 .249 .435* .543** .224 .752**
Sig. (2-tailed) .330 .003 .017 .003 .185 .016 .002 .233 .000
N 30 30 30 30 30 30 30 30 30 30
X6 Pearson Correlation .498** -.084 .533** -.044 .249 1 .243 .258 .414* .477**
Sig. (2-tailed) .005 .659 .002 .819 .185 .195 .168 .023 .008
N 30 30 30 30 30 30 30 30 30 30
X7 Pearson Correlation .500** .160 .143 .529** .435* .243 1 .636** -.100 .696**
Sig. (2-tailed) .005 .398 .451 .003 .016 .195 .000 .598 .000
N 30 30 30 30 30 30 30 30 30 30
X8 Pearson Correlation .241 .204 .190 .503** .543** .258 .636** 1 .219 .721**
Sig. (2-tailed) .199 .279 .315 .005 .002 .168 .000 .244 .000
N 30 30 30 30 30 30 30 30 30 30
X9 Pearson Correlation .226 .158 .447* .236 .224 .414* -.100 .219 1 .434*
Sig. (2-tailed) .231 .405 .013 .209 .233 .023 .598 .244 .017
N 30 30 30 30 30 30 30 30 30 30
Skor_total Pearson Correlation .644** .521** .565** .734** .752** .477** .696** .721** .434* 1
Sig. (2-tailed) .000 .003 .001 .000 .000 .008 .000 .000 .017
N 30 30 30 30 30 30 30 30 30 30
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).

Reliability Statistics
Cronbach's
Alpha N of Items
.800 9
2. VARIABEL CONSUMER LOYALTY (Y)

Correlations
Y1 Y2 Y3 Y4 Y5 Y6 Y7 Skor_total
Y1 Pearson Correlation 1 .565** .473** .466** .346 .523** .335 .693**
Sig. (2-tailed) .001 .008 .009 .061 .003 .071 .000
N 30 30 30 30 30 30 30 30
Y2 Pearson Correlation .565** 1 .302 .346 .605** .721** .537** .763**
Sig. (2-tailed) .001 .104 .061 .000 .000 .002 .000
N 30 30 30 30 30 30 30 30
Y3 Pearson Correlation .473** .302 1 .583** .491** .485** .403* .719**
Sig. (2-tailed) .008 .104 .001 .006 .007 .027 .000
N 30 30 30 30 30 30 30 30
Y4 Pearson Correlation .466** .346 .583** 1 .553** .438* .582** .736**
Sig. (2-tailed) .009 .061 .001 .002 .016 .001 .000
N 30 30 30 30 30 30 30 30
Y5 Pearson Correlation .346 .605** .491** .553** 1 .779** .566** .810**
Sig. (2-tailed) .061 .000 .006 .002 .000 .001 .000
N 30 30 30 30 30 30 30 30
Y6 Pearson Correlation .523** .721** .485** .438* .779** 1 .675** .861**
Sig. (2-tailed) .003 .000 .007 .016 .000 .000 .000
N 30 30 30 30 30 30 30 30
Y7 Pearson Correlation .335 .537** .403* .582** .566** .675** 1 .759**
Sig. (2-tailed) .071 .002 .027 .001 .001 .000 .000
N 30 30 30 30 30 30 30 30
Skor_total Pearson Correlation .693** .763** .719** .736** .810** .861** .759** 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).

Reliability Statistics
Cronbach's
Alpha N of Items
.876 7
3. VARIABEL BRAND AWARENESS (Y)

Correlations
Z1 Z2 Z3 Z4 Z5 Z6 Skor_total
Z1 Pearson Correlation 1 .560** .698** .743** .617** .587** .846**
Sig. (2-tailed) .001 .000 .000 .000 .001 .000
N 30 30 30 30 30 30 30
Z2 Pearson Correlation .560** 1 .508** .498** .596** .661** .797**
Sig. (2-tailed) .001 .004 .005 .001 .000 .000
N 30 30 30 30 30 30 30
Z3 Pearson Correlation .698** .508** 1 .623** .541** .465** .776**
Sig. (2-tailed) .000 .004 .000 .002 .010 .000
N 30 30 30 30 30 30 30
Z4 Pearson Correlation .743** .498** .623** 1 .751** .543** .837**
Sig. (2-tailed) .000 .005 .000 .000 .002 .000
N 30 30 30 30 30 30 30
Z5 Pearson Correlation .617** .596** .541** .751** 1 .596** .836**
Sig. (2-tailed) .000 .001 .002 .000 .001 .000
N 30 30 30 30 30 30 30
Z6 Pearson Correlation .587** .661** .465** .543** .596** 1 .802**
Sig. (2-tailed) .001 .000 .010 .002 .001 .000
N 30 30 30 30 30 30 30
Skor_total Pearson Correlation .846** .797** .776** .837** .836** .802** 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).

Reliability Statistics
Cronbach's
Alpha N of Items
.895 6